Eli Singer

CEO, Advisor, Investor NearNow

  • Toronto ON

Mentor Coach for Neurodivergent Leaders & Technology Entrepreneurs

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1 min

How do I launch ExpertFile in my business?

ExpertFile is the software solution that enables expertise marketing.    Software creates new opportunities Blogger kicked off the social media revolution and Salesforce transformed CRM.  ExpertFile is a content management platform focused on expertise.   Unlike Blogger and CRM, ExpertFile requires no social activity or media buys to work. Because of this, it’s possible to onboard ExpertFile and begin generating results within 8 weeks of project kickoff.     "Onboarding takes place over a series of three workshops, and all work delivered by the Experts.Inc team. This full-service approach is how we make our customers’ lives easy, and get them online within 8-weeks." Eli Singer, CEO Experts.Inc Experts.Inc offers a turnkey ExpertFile onboarding service, which includes drafting all expert profiles to the AP standard, and working cross-functionally with a client to ensure alignment and mutual wins. About Experts.Inc Experts.Inc is focused on radically growing the profile of subject matter experts at Fortune-100 companies. We deliver leads, global media and boosted search rankings all without investments in media or social content. Experts.Inc is the first Official Partner Reseller of the ExpertFile software platform.

Eli Singer

2 min

What are strategies for marketing experts?

Expertise Marketing is an advanced and versatile form of content marketing, with strategies that are adaptable to many different contexts. Your organization’s experts have the potential to dramatically expand your digital footprint using your existing approved content, growing your brand’s profile, and gaining access to valuable leads and media inquiries. Who are your Experts? Use the Expertise Marketing Matrix to map your portfolio of experts and the marketing opportunities. Amplify Supercharge the exposure of your leading experts by amplifying their existing profiles and content into the AP, Google, Dejero and other major indexes via ExpertFile.com Drive Exposure Your experts are your undiscovered gems.  Turn 20, 200 or 2,000+ of your employee experts into brand builders at scale. Have their natural expertise draw interest, without the need for social media engagement or content. Content Performance These experts face tough competition for attention and often comprise local experts, advisors or salesforces. For this group, Expertise Marketing manifests as a very deep SEO best practice that can be deployed at scale and integrated with an owned website to drive attention and leads. Ignore or Discover This segment may be home to hidden talent; try to find and nurture it when possible. Otherwise, ignore this segment as the expertise marketing opportunity is elsewhere. About Experts.Inc Experts.Inc is focused on radically growing the profile of subject matter experts at Fortune-100 companies. We deliver leads, global media and boosted search rankings all without investments in media or social content. Experts.Inc is the first Official Partner Reseller of the ExpertFile software platform.

Eli Singer

1 min

Why is expertise marketing important?

The web is being reorganized around expertise.      To combat fake news, Google has released the EAT (Expertise, Authority and Trust) and BERT (Bidirectional Encoder Representations from Transformers) algorithms that prioritize results attributed to verified experts. Other major tech platforms are rapidly following-suit. Businesses that showcase their expertise online in the proper digital format, will benefit with increased lead generation, greater organic reach and boosted media pickup. Eli Singer, CEO Experts.Inc After a quick analysis of your content footprint by our team we will be able to quantify the impact of an expertise marketing program on your search rankings and lead-generation. About Experts.Inc Experts.Inc is focused on radically growing the profile of subject matter experts at Fortune-100 companies. We deliver leads, global media and boosted search rankings all without investments in media or social content. Experts.Inc is the first Official Partner Reseller of the ExpertFile software platform.

Eli Singer
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Biography

Eli Singer sees possibility where others see puzzle pieces. Over 20 years of digital innovation across corporate giants and scrappy startups. Founder of Entrinsic, one of North America’s first social agencies—acquired in 2014. Honored by the CMA as “Top 30 Under 30” for trailblazing work in digital media.

Featured in Harvard Business Review and The Globe & Mail. A sought-after speaker at international forums including PRSA and The Conference Board.

As an ICF-trained ADHD coach, he taps his deep, contemporary, and relevant expertise to illuminate how neurodiversity drives breakthrough thinking. Expect big ideas, incisive analysis, and compelling insights that turn complexity into clarity.

Clients: Google, Meta, TD, Coca-Cola, MoMA, Ford, Staples, Travelocity, GE, Alstom, Purina, and Canopy Growth.

Industry Expertise

Professional Training and Coaching
Management Consulting
Travel and Tourism
Think Tanks
Renewables and Environmental
Mental Health Care
Public Relations and Communications
Museums and Institutions
Health and Wellness
Food and Beverages
Entertainment
Energy
Design
Automotive
Talent Management
Internet
Social Media
Advertising/Marketing
Financial Services
VC and Private Equity

Areas of Expertise

Executive & Leadership Coaching
ADHD
Artifical Intelligence
Startup Acceleration
Neurodiversity
Brand & Communications Strategy
Leadership Entreprenership Startups
Thought Leadership
Innovation & Commercialization
Board Advisor
Advertising & Media Strategy
Venture Capital

Affiliations

  • Museum of Modern Art (MoMA) : Marketing Advisor
  • Webby Awards : Canadian Ambassador
  • Velocity Accelerator : Mentor
  • Ontario Wildlands League : Board Member
  • ABC Life Literacy Canada : Marketing Communications Committee Member
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Testimonials

Vice President of Product Architecture

https://twitter.com/tpurves?lang=en

VISA

Huge thanks is due to Eli for organizing the CaseCamp phenomenon. Eli has done a fantastic job of building community around cutting edge innovation in the field of Marketing, and CaseCamp events themselves are always a joy.

Co-inventor of the Xbox Adaptive Controller, Inclusive Design, Windows + Devices

http://Microsoft.com

Microsoft

Eli has done the marketing and design community in Toronto a great service with his tireless efforts organizing and running CaseCamp.

Angel Investor, Board Advisor, Author

http://davidcrow.ca/about

DavidCrow

Eli understands the power of social media and community. He is able to tell stories that inspire people both inside and outside an organization. He has the special ability to connect people and ideas across knowledge domains and geographies. Eli is able to track new technologies and turn them into strategic actions for companies. His enthusiasm, professionalism and clarity make him an invaluable resource for any team, community and company.

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Education

The Centre for Addiction and Mental Health (CAMH)

IPTU

Problem Technology Use

2024

Adler Graduate Professional School

ICF Training

Professional Coaching

2024

Ivey Business School at Western University

Dean's Honour Roll, Honours Business Administration

2001

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Event Appearances

COVID-19 and Older People: Facts and Fiction in Communication

IFA Virtual Town Hall Series  Zoom

2020-05-22

Sidwalk Labs & the Public: Toronto's Tech Utopia?

University of Toronto  Toronto

2020-02-24

Success in Marketing by Design

Canadian Marketing Association, National Convention  Toronto

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Articles

Sick Transit Gloria

Harvard Business Review

Eli Singer, Mark Kuznicki, Jay Goldman

2008-02-01

Social networking technologies can help in achieving large-scale change. A primer comes from Toronto, where these tools brought together an array of stakeholders in the city’s transportation system and served as a medium for dialogue during a highly effective in-person collaboration.

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The Networked Idealist's Advantage

Strategy & Leadership

Eli Singer, Alex Lowy, Phil Hood

2005-06-01

A new type of innovator is revolutionizing marketplaces around the world. Called networked idealists (NIs), they combine the rascal-like idealism of Robin Hood with the network-based business models of early internet businesses like Priceline and Netscape. These innovators are initially non-profit entrepreneurs who develop organic, cellular, distributed network structures to accomplish their work. They use financial, transportation and communications networks in novel ways to circumvent normal barriers to market entry. With the proliferation of networks, networked idealism is on the rise. Even networks that seem relatively benign – PayPal, GPS, Wi-Fi – may soon serve as launching pads for some new NI business assault.

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Got Game

Slashdot.org

Eli Singer

Are gamer employees different? This is the question John Beck and Mitchell Wade answer in Got Game, How the Gamer Generation is Reshaping Business Forever. They argue that yes, employees who grew up with Nintendo, TurboGrafix and Genesis approach their work in fundamentally different ways than non-gaming workers. If you grew up with games, you can use this book to teach your boss how to appreciate your gaming abilities in the workplace.

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Media Appearances

RBC unveils 'movie trailers' aimed at new home buyers

Globe and Mail  

2014-04-03

“We’ll be watching the numbers, see how it performs, and we’ll adjust,” said Eli Singer, founder and president of Entrinsic. The agency and the bank will also be measuring not just clicks on links, but how many of them actually turn into customers...

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Sample Talks

The Curiosity Factor: Rewiring Distraction for Big Ideas

Ever notice your mind sprinting off in a hundred directions—especially if ADHD is in the mix? This session flips that restless energy on its head, reframing distraction as curiosity in action. We’ll learn the Divergence/Convergence brainstorm model, a perfect way to spark bold thinking while still landing on grounded, strategic action steps. Whether you’re navigating ADHD yourself, supporting someone who is, or simply craving a sharper creative process, you’ll learn how to channel brain buzz into practical, powerful outcomes.

Learning Highlights
• A fresh way to see distraction as a genuine spark for big ideas
• Divergence/Convergence Model: Divergence opens possibilities, convergence provides focus and direction
• Proven tips for channeling creative energy without losing focus
• Practical empathy for diverse thinking styles at work and beyond

Screens Own You Until You Take Control

Screens are everywhere, and if we’re not careful, they can dominate our work, relationships, and downtime. In this refreshingly honest look at tech overload, we’ll explore real-world ways to break free. Drawing on the latest insights from Problem Technology Use research (plus some personal stories because I’ve been there), you’ll learn how to carve out time for what really matters—at work, at home, and in the space we call “free time.”

Learning Highlights
• Untangling the link between ADHD, screen addiction, and lost productivity
• Swapping junk-screen habits for meaningful alternatives
• Setting tech boundaries and taming notifications
• A quick self-check to identify your biggest digital distractions

Did I Just Work All Weekend?! Breaking the Procrastination Cycle

If “I’ll finish later” has turned into late-night work sprints or endless weekend catch-up, let’s talk. This session peels back the layers on procrastination—especially when ADHD is involved—and reveals why it’s not always about laziness. We’ll use a simple framework (Urgency vs. Importance) and practical tips to rewire your work approach. Empathy plays a starring role here, because when we understand why people get stuck, we can all move forward together.

Learning Highlights
• Rethinking the “procrastinator” label and uncovering deeper causes
• A bite-sized matrix for prioritizing tasks
• Setting realistic goals, knowing when to speak up, and not overcommitting
• Creating a supportive environment—whether you’re the one scrambling or the coworker offering help

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Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader

Fees

$1000 to $8000*Will consider certain engagements for no fee