Eli Singer

CEO Offline.now

  • Toronto ON

Mentor Coach for Neurodivergent Leaders & Technology Entrepreneurs

Contact

Offline.now

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Spotlight

1 min

Start changing your phone habits with Offline.now

WHY THIS MATTERS Changing your relationship with a phone is hard. We see it at home and at work, across generations. Shame and all-or-nothing fixes don’t last. Offline.now focuses on practical tools and plain-language guidance people can act on today. WHAT OFFLINE.NOW OFFERS Homepage: take the 2-question quiz clarifies where you are in your journey to change phone habits. Expert Directory human support from therapists, coaches, counsellors, social workers, and specialists trained in everything from doomscrolling and nomophobia to online dating burnout and notification overload. Digital Balance Hub quick guides and explainers you can act on today. HOW THE OFFLINE.NOW MATRIX HELPS Our intuitive Offline.now Matrix assessment tool presents four quadrants Overwhelmed, Ready, Stuck, and Unconcerned each offering practical real-world strategies to help people move towards their goals. STORY ANGLES FOR JOURNALISTS The two-question start: a practical way to change phone habits Doomscrolling isn’t a willpower problem match the fix to the person From screen-time shame to personal progress: small-wins that stick Night routines that hold: what changes when people start in the right quadrant Parents, teens, and teams: a common language for digital balance INTERVIEW AVAILABILITY Eli Singer, Founder & CEO of Offline.now pioneered early social strategy for Coca-Cola, Ford, and MoMA; published in Harvard Business Review; lead researcher on The Power of the 2×2 Matrix. See Eli’s profile for full bio and contact. FOR PRACTITIONERS Experts are invited to join the Offline.now directory.

Eli Singer

Biography

Eli Singer is the founder of Offline.now, a platform and community helping people build healthier screen habits without all-or-nothing rules. A digital pioneer and ICF-trained ADHD coach, he created the Offline.now Matrix, a simple framework that turns doomscrolling and phone overuse into micro-wins that stick.

Eli has advised teams at Google, MoMA, Coca-Cola, Ford and TD, founded one of North America’s first social agencies (acquired), and his work has appeared in Harvard Business Review.

Industry Expertise

Professional Training and Coaching
Management Consulting
Think Tanks
Mental Health Care
Health and Wellness
Internet
Social Media
Advertising/Marketing

Areas of Expertise

Coaching & Leadership
Board Advisor
Innovation & Commercialization
Thought Leadership
Leadership Entreprenership Startups
Neurodiversity
Startup Acceleration
Artifical Intelligence
ADHD
Executive & Leadership Coaching

Affiliations

  • Museum of Modern Art (MoMA) : Marketing Advisor
  • Webby Awards : Canadian Ambassador
  • Velocity Accelerator : Mentor
  • Ontario Wildlands League : Board Member
  • ABC Life Literacy Canada : Marketing Communications Committee Member
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Testimonials

Vice President of Product Architecture

https://twitter.com/tpurves?lang=en

VISA

Huge thanks is due to Eli for organizing the CaseCamp phenomenon. Eli has done a fantastic job of building community around cutting edge innovation in the field of Marketing, and CaseCamp events themselves are always a joy.

Co-inventor of the Xbox Adaptive Controller, Inclusive Design, Windows + Devices

http://Microsoft.com

Microsoft

Eli has done the marketing and design community in Toronto a great service with his tireless efforts organizing and running CaseCamp.

Angel Investor, Board Advisor, Author

http://davidcrow.ca/about

DavidCrow

Eli understands the power of social media and community. He is able to tell stories that inspire people both inside and outside an organization. He has the special ability to connect people and ideas across knowledge domains and geographies. Eli is able to track new technologies and turn them into strategic actions for companies. His enthusiasm, professionalism and clarity make him an invaluable resource for any team, community and company.

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Education

The Centre for Addiction and Mental Health (CAMH)

IPTU

Problem Technology Use

2024

Adler Graduate Professional School

ICF Training

Professional Coaching

2024

Ivey Business School at Western University

Dean's Honour Roll, Honours Business Administration

2001

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Event Appearances

COVID-19 and Older People: Facts and Fiction in Communication

IFA Virtual Town Hall Series  Zoom

2020-05-22

Sidwalk Labs & the Public: Toronto's Tech Utopia?

University of Toronto  Toronto

2020-02-24

Success in Marketing by Design

Canadian Marketing Association, National Convention  Toronto

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Articles

Sick Transit Gloria

Harvard Business Review

Eli Singer, Mark Kuznicki, Jay Goldman

2008-02-01

Social networking technologies can help in achieving large-scale change. A primer comes from Toronto, where these tools brought together an array of stakeholders in the city’s transportation system and served as a medium for dialogue during a highly effective in-person collaboration.

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The Networked Idealist's Advantage

Strategy & Leadership

Eli Singer, Alex Lowy, Phil Hood

2005-06-01

A new type of innovator is revolutionizing marketplaces around the world. Called networked idealists (NIs), they combine the rascal-like idealism of Robin Hood with the network-based business models of early internet businesses like Priceline and Netscape. These innovators are initially non-profit entrepreneurs who develop organic, cellular, distributed network structures to accomplish their work. They use financial, transportation and communications networks in novel ways to circumvent normal barriers to market entry. With the proliferation of networks, networked idealism is on the rise. Even networks that seem relatively benign – PayPal, GPS, Wi-Fi – may soon serve as launching pads for some new NI business assault.

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Got Game

Slashdot.org

Eli Singer

Are gamer employees different? This is the question John Beck and Mitchell Wade answer in Got Game, How the Gamer Generation is Reshaping Business Forever. They argue that yes, employees who grew up with Nintendo, TurboGrafix and Genesis approach their work in fundamentally different ways than non-gaming workers. If you grew up with games, you can use this book to teach your boss how to appreciate your gaming abilities in the workplace.

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Languages

  • English

Media Appearances

RBC unveils 'movie trailers' aimed at new home buyers

Globe and Mail  

2014-04-03

“We’ll be watching the numbers, see how it performs, and we’ll adjust,” said Eli Singer, founder and president of Entrinsic. The agency and the bank will also be measuring not just clicks on links, but how many of them actually turn into customers...

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Sample Talks

The Curiosity Factor: Rewiring Distraction for Big Ideas

Ever notice your mind sprinting off in a hundred directions—especially if ADHD is in the mix? This session flips that restless energy on its head, reframing distraction as curiosity in action. We’ll learn the Divergence/Convergence brainstorm model, a perfect way to spark bold thinking while still landing on grounded, strategic action steps. Whether you’re navigating ADHD yourself, supporting someone who is, or simply craving a sharper creative process, you’ll learn how to channel brain buzz into practical, powerful outcomes.

Learning Highlights
• A fresh way to see distraction as a genuine spark for big ideas
• Divergence/Convergence Model: Divergence opens possibilities, convergence provides focus and direction
• Proven tips for channeling creative energy without losing focus
• Practical empathy for diverse thinking styles at work and beyond

Screens Own You Until You Take Control

Screens are everywhere, and if we’re not careful, they can dominate our work, relationships, and downtime. In this refreshingly honest look at tech overload, we’ll explore real-world ways to break free. Drawing on the latest insights from Problem Technology Use research (plus some personal stories because I’ve been there), you’ll learn how to carve out time for what really matters—at work, at home, and in the space we call “free time.”

Learning Highlights
• Untangling the link between ADHD, screen addiction, and lost productivity
• Swapping junk-screen habits for meaningful alternatives
• Setting tech boundaries and taming notifications
• A quick self-check to identify your biggest digital distractions

Did I Just Work All Weekend?! Breaking the Procrastination Cycle

If “I’ll finish later” has turned into late-night work sprints or endless weekend catch-up, let’s talk. This session peels back the layers on procrastination—especially when ADHD is involved—and reveals why it’s not always about laziness. We’ll use a simple framework (Urgency vs. Importance) and practical tips to rewire your work approach. Empathy plays a starring role here, because when we understand why people get stuck, we can all move forward together.

Learning Highlights
• Rethinking the “procrastinator” label and uncovering deeper causes
• A bite-sized matrix for prioritizing tasks
• Setting realistic goals, knowing when to speak up, and not overcommitting
• Creating a supportive environment—whether you’re the one scrambling or the coworker offering help

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Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader

Fees

$1000 to $8000*Will consider certain engagements for no fee