2 min
Australia’s Under-16 Social Media Ban Isn’t a Finish Line - It’s a Reality Check
Australia’s move to restrict social media accounts for kids under 16 has become a global lightning rod and it’s forcing the right conversation: what do we do when a technology is too powerful for a developing brain? But here’s what I think journalists should focus on next: “A ban is a speed bump, not a seatbelt. It might slow kids down but it won’t teach them how to drive their attention.” That’s the part that gets lost in the headlines. Because even if you can reduce access, you still have to deal with the why behind the behavior: boredom, social pressure, loneliness, stress, sleep debt. “The headlines make it sound like the problem is solved. But the real question is: what happens in the living room on day three?” Offline.now’s early data shows something important: most people genuinely want to change their screen habits, but many feel overwhelmed and don’t know where to start. That’s why we begin with a quick self-assessment and map people into four Types Overwhelmed, Ready, Stuck, Unconcerned so the advice matches the person. “We keep treating social media like a self-control test. It’s not. It’s a confidence problem people don’t know where to start, so they start with shame.” What I’d tell policymakers considering similar bans 1. Pair friction with skills. “If the only plan is ‘block the app,’ you’re betting against the internet. Workarounds aren’t a bug they’re the default.” 2. Don’t outsource responsibility entirely to families. “If policy turns parents into full-time bouncers and kids into part-time hackers, we’ve built a system that’s guaranteed to fail.” 3. Ask what gets protected, not just what gets restricted. “The real target isn’t ‘screen time.’ It’s the moments screens replace.” What parents need to know that headlines aren't telling them This is a process, not a switch. The best “first phone / first social” plans are adjustable. Modeling beats monitoring. The rules collapse if adults don’t follow them too. Have a handoff plan. If a child’s mood, sleep, school performance, or withdrawal is deteriorating, it may be bigger than habits. Why this is a late December / January story “The holidays are the perfect storm: more free time, more family friction, more devices, less sleep. January is when the bill comes due.” Journalist angles Bans vs. behavior change: what policy can’t solve The workarounds economy: age gates, bypass culture, privacy tension The four Types: why one-size fits all screen-time advice fails families New Year resets for families: simple, shame-free agreements that stick Available for interviews Eli Singer CEO of Offline.now; author of Offline.now: A Practical Guide to Healthy Digital Balance. I speak about practical behavior change, non-judgmental family agreements, and confidence-based starting points and I can direct people to licensed professionals via the Offline.now Directory when needs go beyond coaching.
