Eli Singer 
Founder and CEO | EXPERTS.INC
Toronto, ON, CANADA
Serial entrepreneur and recognized digital communications thought leader
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Biography
Eli’s work has been featured in Harvard Business Review and The Globe & Mail, and he has won industry awards including the CMA’s “Top 30 Under 30” for his groundbreaking work in digital media. Over 20 years of digital marketing and innovation experience in corporate roles and startups. Eli founded Entrinsic, a social agency acquired in 2014. He has been active as a Founder, consultant and angel investor in markets such as high-tech, healthcare, energy, automotive, cannabis and SaaS software. Eli has spoken as a keynote/panelist at global conferences hosted by organizations including PRSA and The Conference Board. He holds an HBA from the Ivey Business School.
Consulting Clients
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Google, TD, Coca-Cola, Museum of Modern Art (MoMA), Ford, Staples, Travelocity, Purina, Canopy Growth
Speaking
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US, Canada, Europe
Citizenship
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Canadian
Industry Expertise (19)
Advertising/Marketing
Automotive
Design
Energy
Entertainment
Financial Services
Food and Beverages
Health and Wellness
Internet
Management Consulting
Manufacturing
Motion Pictures and Film
Museums and Institutions
Public Relations and Communications
Renewables and Environmental
Social Media
Think Tanks
Travel and Tourism
VC and Private Equity
Areas of Expertise (10)
Advertising & Media Strategy
Board Advisor
Brand & Communications Strategy
Digital & Mobile Strategy
Innovation & Commercialization
Performance Analysis
Rapid Prototyping
Startup Acceleration
Thought Leadership
Venture Capital
Affiliations (6)
- Museum of Modern Art (MoMA) : Marketing Advisor
- Webby Awards : Canadian Ambassador
- Velocity Accelerator : Mentor
- Ontario Wildlands League : Board Member
- ABC Life Literacy Canada : Marketing Communications Committee Member
- Social Media Week Toronto : Producer
Testimonials (3)
Thomas Purves, Vice President of Product Architecture | VISA
Huge thanks is due to Eli for organizing the CaseCamp phenomenon. Eli has done a fantastic job of building community around cutting edge innovation in the field of Marketing, and CaseCamp events themselves are always a joy.
David Crow, Angel Investor, Board Advisor, Author | DavidCrow
Eli understands the power of social media and community. He is able to tell stories that inspire people both inside and outside an organization. He has the special ability to connect people and ideas across knowledge domains and geographies. Eli is able to track new technologies and turn them into strategic actions for companies. His enthusiasm, professionalism and clarity make him an invaluable resource for any team, community and company.
Todd Defren, CEO | Shift Commnications
Eli's enthusiasm and creativity about Social Media - specifically, developing high-impact, high-touch programs that reach the right people - are infectious and inspire confidence. When you talk to Eli, the sun will break through the clouds of your angst: working with him, you get the sense that anything is possible.
Education (2)
Ivey Business School at Western University: Dean's Honour Roll, Honours Business Administration 2001
IFI Rouen, France: HBA, International Business 2001
Event Appearances (7)
COVID-19 and Older People: Facts and Fiction in Communication
IFA Virtual Town Hall Series Zoom
2020-05-22
Sidwalk Labs & the Public: Toronto's Tech Utopia?
University of Toronto Toronto
2020-02-24
Success in Marketing by Design
Canadian Marketing Association, National Convention Toronto
Social Media for Travel and Tourism
Public Relations Society of America Washington, DC
Essentials of a Power Brand
Brand by Design London, ON
Sex, Lies and Podcasts
iSummit Toronto
Pitching a Seamless Brand Experience through Traditional and e-Marketing Campaigns
Intranets for Corporate Communications Toronto
Articles (4)
Sick Transit Gloria
Harvard Business ReviewEli Singer, Mark Kuznicki, Jay Goldman
2008-02-01
Social networking technologies can help in achieving large-scale change. A primer comes from Toronto, where these tools brought together an array of stakeholders in the city’s transportation system and served as a medium for dialogue during a highly effective in-person collaboration.
The Networked Idealist's Advantage
Strategy & LeadershipEli Singer, Alex Lowy, Phil Hood
2005-06-01
A new type of innovator is revolutionizing marketplaces around the world. Called networked idealists (NIs), they combine the rascal-like idealism of Robin Hood with the network-based business models of early internet businesses like Priceline and Netscape. These innovators are initially non-profit entrepreneurs who develop organic, cellular, distributed network structures to accomplish their work. They use financial, transportation and communications networks in novel ways to circumvent normal barriers to market entry. With the proliferation of networks, networked idealism is on the rise. Even networks that seem relatively benign – PayPal, GPS, Wi-Fi – may soon serve as launching pads for some new NI business assault.
Got Game
Slashdot.orgEli Singer
Are gamer employees different? This is the question John Beck and Mitchell Wade answer in Got Game, How the Gamer Generation is Reshaping Business Forever. They argue that yes, employees who grew up with Nintendo, TurboGrafix and Genesis approach their work in fundamentally different ways than non-gaming workers. If you grew up with games, you can use this book to teach your boss how to appreciate your gaming abilities in the workplace.
The Naked Corporation
Slashdot.orgEli Singer
The web is stripping away the layers of insulation between companies and the public by giving everyday people access to massive amounts of information. Increasingly companies are finding themselves like the emperor naked and exposed. Don Tapscott, long time tech author ( Digital Capital , Growing Up Digital and Paradigm Shift ), and co-author David Ticoll ( Digital Capital ) say in their latest book, The Naked Corporation: How The Age of Transparency will Revolutionize Business , that when a corporation is naked, it is best to be buff.
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