Elijah May

Over the past 14 years, I've developed an obsession with how companies can increase brand value through the articulation and adherence to a core set of principles. As such, I place a great deal of emphasis on internal culture, external relevance, and open communications.

If you ask me about marketing or PR, I will probably talk about:

* being outrageous
* creating a unique experience
* using interactive media
* and just plain making people smile

All-in-all, making a difference gets me up in the morning, but I do like to rock the boat a little.