Elizabeth Marsten

Co-Author of: All In One Web Marketing Reference for Dummies

2012-07-02

Co-author of book through Wiley Publishing with Ian Lurie, Marty Dickenson, Michael Becker and John Arnold! This book is 8 books in 1 and covers search optimization, paid search, web analytics, email marketing, mobile and social media. March 2009. Second edition- July 2012!

http://www.amazon.com/Web-Marketing-All-One-Dummies/dp/1118243773/ref=dp_ob_title_bk

Write Ad Copy that Inspires Greatness

2012-09-26

This eBook offers inspiration for writing pay-per-click (PPC) ad copy for the increasingly competitive web advertising realm where standing out is becoming harder than ever.

http://www.portent.com/store/products/ppc-ad-copy

PPC for Your Small Business (eBook)

2011-03-28

This eBook series focuses on how to create a new PPC account and structure it for the future.

Download book one: http://www.portent.com/store/products/ppc-for-your-small-business-book-1

Download book two: http://www.portent.com/store/products/ppc-for-your-small-business-book-2

University of Washington

BA

English Literature

2001

President, Kendo Club at UW 1999-2001. Team Captain.
2001 Women's Team USA Member, 11th World Kendo Championships

University of Washington

Bachelor of Arts

English Literature

2001

University of Washington

B.A.

English Literature

2001

Minor in Society and Justice

Shop til You Drop: Google Shopping PPC

mozCon  Seattle, WA

2014-07-15

Bing Product Ads

SMX Advanced 2014  Seattle, WA

2014-06-10

Everything But Google

PPC Masters  Hamburg, Germany

2014-05-22

PPC Fundamentals - Lynda.com

Learn how to develop, launch, measure, and optimize winning pay-per-click (PPC) marketing campaigns in this detailed course. Author and search engine marketing expert Elizabeth Marsten shows you the fundamentals of PPC advertising to help you drive targeted traffic to your website. The course begins with an overview of the PPC world, walks you through setting up Google AdWords and Bing accounts, shows how to set campaigns, explores how to craft compelling ad copy, and helps you measure and leverage results. You'll also learn how to use display and partner networks to increase your reach on other popular websites. Dive in and learn how to leverage this crucial, effective marketing channel.

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Google Shopping & PLA Fundamentals - Lynda.com

Google Shopping and Product Listing Ads (PLAs) are essential for online retailers of all sizes. Marketing expert Elizabeth Marsten, who has managed Google Shopping accounts with over three million listings, explains how to put Google's Merchant Center and AdWords to work for you to get the most from Google Shopping. She focuses on setting up and managing the product feeds, crafting good PLAs and targeting them to the appropriate audience, and evaluating and optimizing your Google Shopping campaigns, and concludes with some cool tips and tricks. She also touches on the Bing Ads PLA platform and third-party PLA tools. Whichever shopping engine you're using, this course will help you manage your bids and your budget, while hitting your campaign goals and revenue objectives.

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