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Elizabeth Marsten - Portent Interactive. Seattle, WA, US

Elizabeth Marsten Elizabeth Marsten

Portent Interactive


Vice President of Search - Internet Marketing in PPC, SEO, Social Media & Content



Public speaker. PPC guru. Director of Search Marketing at Portent, Inc. Co-Author of: All In One Web Marketing Reference for Dummies, 1st (2009) & 2nd (2012) editions.

Check out my SlideShare presentations from speaking gigs like: SMX Advanced, East and West, Miva Merchant, PPC Hero Con, SEMPDX, DFWSEM and moz.

Industry Expertise (3)

Media - Online



Areas of Expertise (3)

Google Adwords

Google Analytics


Accomplishments (4)

Co-Author of: All In One Web Marketing Reference for Dummies (professional)


Co-author of book through Wiley Publishing with Ian Lurie, Marty Dickenson, Michael Becker and John Arnold! This book is 8 books in 1 and covers search optimization, paid search, web analytics, email marketing, mobile and social media. March 2009. Second edition- July 2012!

Write Ad Copy that Inspires Greatness (professional)


This eBook offers inspiration for writing pay-per-click (PPC) ad copy for the increasingly competitive web advertising realm where standing out is becoming harder than ever.

PPC for Your Small Business (eBook) (professional)


This eBook series focuses on how to create a new PPC account and structure it for the future. Download book one: Download book two:

2001 Women's Team USA Member, 11th World Kendo Championships (personal)


Team Captain and President of the University of Washington Kendo Club 1999-2001.

Education (3)

University of Washington: BA, English Literature 2001

President, Kendo Club at UW 1999-2001. Team Captain. 2001 Women's Team USA Member, 11th World Kendo Championships

University of Washington: Bachelor of Arts, English Literature 2001

University of Washington: B.A., English Literature 2001

Minor in Society and Justice

Affiliations (1)

  • Kendo Club at the University of Washington- Advisor

Event Appearances (19)

Shop til You Drop: Google Shopping PPC

mozCon  Seattle, WA


Bing Product Ads

SMX Advanced 2014  Seattle, WA


Everything But Google

PPC Masters  Hamburg, Germany


Ad Copy: Your First Impression

PPC Hero Con  Austin, TX


Beyond the Thunderdome: When You Run Out of PPC Fuel

SEMPDX Searchfest  Portland, OR


Leveraging SEO for PPC

DFWSEM State of Search  Dallas, Texas


Makeover Your Site

Marketing Profs B2B Forum  Boston, MA


What's In Your SEM Toolbox?

SMX East 2013  New York, NY


Product Feeds & PLAs

PPC Hero Con  Austin, TX


PPC 101

America Outdoors Association Conference  Daytona Beach, Florida


Advanced PPC

America Outdoors Association Conference  Daytona Beach, Florida


Google Shopping: Make the Migration to PLAs

Portent Webinar Series  Seattle, WA


Pumping Up Your Flabby PPC Pecs

SMX East 2012  New York, NY


PPC for Cheapskates Webinar

Portent Webinar Series  Seattle, WA


Ad Copy with Personality

PPC Hero Con  Indianapolis, Indiana


Squeezing the Most Out of Every PPC Dollar

Miva Merchant Conference  San Diego, CA


Taking Ads from Good to Great

SMX West 2012  San Jose, CA


Great Text Ads

SMX East 2011  New York, NY


What's In Your SEM Toolbox?

SMX West 2014  San Jose, CA




  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training


0 to 1500 *Will consider certain engagements for no fee

Courses (2)

PPC Fundamentals -

Learn how to develop, launch, measure, and optimize winning pay-per-click (PPC) marketing campaigns in this detailed course. Author and search engine marketing expert Elizabeth Marsten shows you the fundamentals of PPC advertising to help you drive targeted traffic to your website. The course begins with an overview of the PPC world, walks you through setting up Google AdWords and Bing accounts, shows how to set campaigns, explores how to craft compelling ad copy, and helps you measure and leverage results. You'll also learn how to use display and partner networks to increase your reach on other popular websites. Dive in and learn how to leverage this crucial, effective marketing channel.

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Google Shopping & PLA Fundamentals -

Google Shopping and Product Listing Ads (PLAs) are essential for online retailers of all sizes. Marketing expert Elizabeth Marsten, who has managed Google Shopping accounts with over three million listings, explains how to put Google's Merchant Center and AdWords to work for you to get the most from Google Shopping. She focuses on setting up and managing the product feeds, crafting good PLAs and targeting them to the appropriate audience, and evaluating and optimizing your Google Shopping campaigns, and concludes with some cool tips and tricks. She also touches on the Bing Ads PLA platform and third-party PLA tools. Whichever shopping engine you're using, this course will help you manage your bids and your budget, while hitting your campaign goals and revenue objectives.

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