Elizabeth Marsten
Portent Interactive
Seattle, WA, UNITED STATES
Vice President of Search - Internet Marketing in PPC, SEO, Social Media & Content
Biography
Public speaker. PPC guru. Director of Search Marketing at Portent, Inc. Co-Author of: All In One Web Marketing Reference for Dummies, 1st (2009) & 2nd (2012) editions.
Check out my SlideShare presentations from speaking gigs like: SMX Advanced, East and West, Miva Merchant, PPC Hero Con, SEMPDX, DFWSEM and moz.
http://www.slideshare.net/ebkendo
Industry Expertise (3)
Media - Online
Advertising/Marketing
Internet
Areas of Expertise (3)
Google Adwords
Google Analytics
Wordpress
Accomplishments (4)
Co-Author of: All In One Web Marketing Reference for Dummies (professional)
2012-07-02
Co-author of book through Wiley Publishing with Ian Lurie, Marty Dickenson, Michael Becker and John Arnold! This book is 8 books in 1 and covers search optimization, paid search, web analytics, email marketing, mobile and social media. March 2009. Second edition- July 2012! http://www.amazon.com/Web-Marketing-All-One-Dummies/dp/1118243773/ref=dp_ob_title_bk
Write Ad Copy that Inspires Greatness (professional)
2012-09-26
This eBook offers inspiration for writing pay-per-click (PPC) ad copy for the increasingly competitive web advertising realm where standing out is becoming harder than ever. http://www.portent.com/store/products/ppc-ad-copy
PPC for Your Small Business (eBook) (professional)
2011-03-28
This eBook series focuses on how to create a new PPC account and structure it for the future. Download book one: http://www.portent.com/store/products/ppc-for-your-small-business-book-1 Download book two: http://www.portent.com/store/products/ppc-for-your-small-business-book-2
2001 Women's Team USA Member, 11th World Kendo Championships (personal)
2001-05-31
Team Captain and President of the University of Washington Kendo Club 1999-2001.
Education (3)
University of Washington: BA, English Literature 2001
President, Kendo Club at UW 1999-2001. Team Captain. 2001 Women's Team USA Member, 11th World Kendo Championships
University of Washington: Bachelor of Arts, English Literature 2001
University of Washington: B.A., English Literature 2001
Minor in Society and Justice
Affiliations (1)
- Kendo Club at the University of Washington- Advisor
Links (6)
Event Appearances (19)
Shop til You Drop: Google Shopping PPC
mozCon Seattle, WA
2014-07-15
Bing Product Ads
SMX Advanced 2014 Seattle, WA
2014-06-10
Everything But Google
PPC Masters Hamburg, Germany
2014-05-22
Ad Copy: Your First Impression
PPC Hero Con Austin, TX
2014-04-28
Beyond the Thunderdome: When You Run Out of PPC Fuel
SEMPDX Searchfest Portland, OR
2014-02-28
Leveraging SEO for PPC
DFWSEM State of Search Dallas, Texas
2013-11-18
Makeover Your Site
Marketing Profs B2B Forum Boston, MA
2013-10-10
What's In Your SEM Toolbox?
SMX East 2013 New York, NY
2013-10-03
Product Feeds & PLAs
PPC Hero Con Austin, TX
2013-04-11
PPC 101
America Outdoors Association Conference Daytona Beach, Florida
2012-12-04
Advanced PPC
America Outdoors Association Conference Daytona Beach, Florida
2012-12-05
Google Shopping: Make the Migration to PLAs
Portent Webinar Series Seattle, WA
2012-09-27
Pumping Up Your Flabby PPC Pecs
SMX East 2012 New York, NY
2012-10-02
PPC for Cheapskates Webinar
Portent Webinar Series Seattle, WA
2012-04-26
Ad Copy with Personality
PPC Hero Con Indianapolis, Indiana
2012-04-03
Squeezing the Most Out of Every PPC Dollar
Miva Merchant Conference San Diego, CA
2012-03-15
Taking Ads from Good to Great
SMX West 2012 San Jose, CA
2012-03-06
Great Text Ads
SMX East 2011 New York, NY
2011-09-06
What's In Your SEM Toolbox?
SMX West 2014 San Jose, CA
2014-03-13
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Author Appearance
- Corporate Training
Fees
Courses (2)
PPC Fundamentals - Lynda.com
Learn how to develop, launch, measure, and optimize winning pay-per-click (PPC) marketing campaigns in this detailed course. Author and search engine marketing expert Elizabeth Marsten shows you the fundamentals of PPC advertising to help you drive targeted traffic to your website. The course begins with an overview of the PPC world, walks you through setting up Google AdWords and Bing accounts, shows how to set campaigns, explores how to craft compelling ad copy, and helps you measure and leverage results. You'll also learn how to use display and partner networks to increase your reach on other popular websites. Dive in and learn how to leverage this crucial, effective marketing channel.
Google Shopping & PLA Fundamentals - Lynda.com
Google Shopping and Product Listing Ads (PLAs) are essential for online retailers of all sizes. Marketing expert Elizabeth Marsten, who has managed Google Shopping accounts with over three million listings, explains how to put Google's Merchant Center and AdWords to work for you to get the most from Google Shopping. She focuses on setting up and managing the product feeds, crafting good PLAs and targeting them to the appropriate audience, and evaluating and optimizing your Google Shopping campaigns, and concludes with some cool tips and tricks. She also touches on the Bing Ads PLA platform and third-party PLA tools. Whichever shopping engine you're using, this course will help you manage your bids and your budget, while hitting your campaign goals and revenue objectives.
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