Elizabeth Monier-Williams
Career Strategist / Fractional Marketer Circle Star Consulting
Social
Biography
Elizabeth is a pioneer in crowdfunding campaigns for research-driven technology. She co-directed the WaveCheck campaign on Indiegogo, which raised over $150,000 in platform and follow-on donations to fund an innovative medical imaging technology. WaveCheck was also twice named to the Globe and Mail’s Top 10 Canadian crowdfunding campaigns. She also served as strategy lead for the Linkitz campaign on Kickstarter, which raised over $100,000 USD for a wearable technology designed to encourage girls to code.
Elizabeth holds a Honours Bachelor of Arts (co-op) from the University of Waterloo, where she was the English Department’s candidate for the Gold Medal. She completed a Master of Arts from the University of Guelph, receiving an Ontario Graduate Scholarship to fund her studies.
Industry Expertise
Areas of Expertise
Accomplishments
Tedx Speaker (TedxWaterloo Women)
2012-12-01
I'm participated as a speaker in the first TedxWaterlooWomen event on December 1, 2012. http://tedxwaterloo.com/tedxwaterloowomen/
Blog post republished in The Business Book of Awesome
2012-08-15
The Book of Business Awesome, by Scott Stratten, explores the relationship between business and social media through case studies. Stratten requested permission to republish my blog post, "5 Viral Takeaways from Nightmares Fear Factory" as a chapter (#35: Nightmares).
Education
University of Guelph
MA
Literary Theory
University of Waterloo
BA
English and Applied Studies Co-op
Languages
- English
Media Appearances
Why it’s Time to Rewrite the Female Superhero
Boston Innovation online
2015-01-25
In this feature for Boston Innovation's Arts & Entertainment section, Rebecca Strong examines the arguments presented in Elizabeth Monier-Wiliams' 2012 Tedx talk, "Having it all: Why we need new stories about female superheroes" and the evolving landscape for stories about women and power (fictional or otherwise).
Crowdfunding Science
CBC's The World This Weekend radio
2014-01-25
MaRS Innovation staff and WaveCheck Campaign Co-directors Dr. Fazila Seker and Elizabeth Monier-Williams spoke with the CBC’s Colleen Ross about the process of crowdfunding WaveCheck’s partner-based clinical studies on “The World This Weekend.”
The radio segment, called “Crowdfunding Science,” aired on January 25, 2014 and discussed the lack of funding researchers have access to for commercialization, making it harder to advance research that could be helping people in a variety of industries.
Canada Maternity Leave: Women Quitting Jobs After Childbirth A Wake-Up Call For Businesses
Huffington Post online
2012-06-19
Elizabeth Monier-Williams spoke to the Huffington Post about changing jobs near the end of her second maternity leave to take a more senior position with MaRS Innovation.
Event Appearances
Guest Lecturer, Communications Skills for Emerging Leaders Course
Schulich Executive Education Centre York University, Toronto
2016-12-06
Learning from the WaveCheck crowdfunding campaign
Be Good or Be Social Non-Profit Networking Conference Toronto
2015-03-26
Social Media for Researchers
ArcticNet Conference Ottawa, ON, Canada
2014-12-09
Crowdfunding Research: Findings from the WaveCheck campaign
Networks of Centres of Excellence Annual General Meeting Ottawa, ON, Canada
2014-04-24
Having it all: Why we need better female superhero stories
TedxWaterlooWomen Waterloo
2012-12-01
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader





