Elizabeth Monier-Williams

Career Strategist / Fractional Marketer Circle Star Consulting

  • Toronto ON

Experienced marketing and communications professional

Contact

Social

Biography

Elizabeth Monier-Williams is a Certified Career Strategist and marketing consultant with over 20 years of experience marketing products, companies and ideas within Toronto’s technology and research sectors. She has built and led interdisciplinary teams to achieve ambitious targets while delivering transformational work.

Elizabeth is a pioneer in crowdfunding campaigns for research-driven technology. She co-directed the WaveCheck campaign on Indiegogo, which raised over $150,000 in platform and follow-on donations to fund an innovative medical imaging technology. WaveCheck was also twice named to the Globe and Mail’s Top 10 Canadian crowdfunding campaigns. She also served as strategy lead for the Linkitz campaign on Kickstarter, which raised over $100,000 USD for a wearable technology designed to encourage girls to code.

Elizabeth holds a Honours Bachelor of Arts (co-op) from the University of Waterloo, where she was the English Department’s candidate for the Gold Medal. She completed a Master of Arts from the University of Guelph, receiving an Ontario Graduate Scholarship to fund her studies.

Industry Expertise

Writing and Editing
Advertising/Marketing
Social Media
Public Relations and Communications

Areas of Expertise

Career Strategies
Writing Publishing Creativity
Launching Early Stage Tech Companies
Marketing Strategy
Crowdfunding
Communications Strategies and Best Practices
Launch of New Products
Launch and Growth
Career & Life Intelligence for Women

Accomplishments

Tedx Speaker (TedxWaterloo Women)

2012-12-01

I'm participated as a speaker in the first TedxWaterlooWomen event on December 1, 2012. http://tedxwaterloo.com/tedxwaterloowomen/

Blog post republished in The Business Book of Awesome

2012-08-15

The Book of Business Awesome, by Scott Stratten, explores the relationship between business and social media through case studies. Stratten requested permission to republish my blog post, "5 Viral Takeaways from Nightmares Fear Factory" as a chapter (#35: Nightmares).

Education

University of Guelph

MA

Literary Theory

University of Waterloo

BA

English and Applied Studies Co-op

Languages

  • English

Media Appearances

Why it’s Time to Rewrite the Female Superhero

Boston Innovation  online

2015-01-25

In this feature for Boston Innovation's Arts & Entertainment section, Rebecca Strong examines the arguments presented in Elizabeth Monier-Wiliams' 2012 Tedx talk, "Having it all: Why we need new stories about female superheroes" and the evolving landscape for stories about women and power (fictional or otherwise).

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Crowdfunding Science

CBC's The World This Weekend  radio

2014-01-25

MaRS Innovation staff and WaveCheck Campaign Co-directors Dr. Fazila Seker and Elizabeth Monier-Williams spoke with the CBC’s Colleen Ross about the process of crowdfunding WaveCheck’s partner-based clinical studies on “The World This Weekend.”

The radio segment, called “Crowdfunding Science,” aired on January 25, 2014 and discussed the lack of funding researchers have access to for commercialization, making it harder to advance research that could be helping people in a variety of industries.

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Canada Maternity Leave: Women Quitting Jobs After Childbirth A Wake-Up Call For Businesses

Huffington Post  online

2012-06-19

Elizabeth Monier-Williams spoke to the Huffington Post about changing jobs near the end of her second maternity leave to take a more senior position with MaRS Innovation.

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Event Appearances

Guest Lecturer, Communications Skills for Emerging Leaders Course

Schulich Executive Education Centre  York University, Toronto

2016-12-06

Learning from the WaveCheck crowdfunding campaign

Be Good or Be Social Non-Profit Networking Conference  Toronto

2015-03-26

Social Media for Researchers

ArcticNet Conference  Ottawa, ON, Canada

2014-12-09

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Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader