Elle Lothlorien

Elle Lothlorien

  • Littleton CO

Elle Lothlorien, author, is a dynamic speaker and self-publishing expert

Contact

Social

Biography

A “military brat,” Elle was born in Germany and spent her childhood in Puerto Rico, Charleston, S.C., Italy, and Washington D.C. Sadly, the only language she ever became semi-fluent in is English.

Elle’s first self-published romantic comedy, The Frog Prince, became an Amazon bestseller in December 2010–a distinction it kept through the summer of 2012, when it peaked at #1 on Amazon’s Top 100 List for Humor ahead of both Tina Fey and Janet Evanovich. She was one of the first authors to sign on to Amazon’s KDP Select and to take advantage of that program’s “free promo days,” which she used on Valentine’s Day 2012 to giveaway 45,000 copies of her novels, catapulting her second novel, Sleeping Beauty, to the besteller list.

Elle’s appearance on the Digital Book World’s (DBW) Successful Self-Published Authors panel in January 2012 alongside New York Times bestsellers Bob Mayer and Bella Andre was noted in Publishers Weekly. She is considered a “reluctant expert” on the topic of electronic, independent-publishing (self-publishing), and consumer purchasing psychology, and she is well-known for taking advantage of her full creative control by pushing the envelope–and advising other independently published authors to do the same.

In April 2012, Elle was invited to blog for Digital Book World’s Expert Publishing Blog, an industry blog with 20,000 subscribers. She almost immediately created a firestorm of controversy by suggesting that authors should respond to negative reader reviews. That blog was named to the Top 10 Digital Publishing Stories of 2012.

Elle was a featured Author Speaker at the DBW Discoverability and Marketing Conference in New York City in September 2012 alongside John Fine from Amazon, Sasha Norkin from Barnes & Noble and Patrick Brown from GoodReads. She was invited to attend the annual meeting of the Genius Mastermind Network–a group of cutting-edge entrepreneurs–in New York City in August 2012.

Her latest contemporary romance, Alice in Wonderland, was released in November 2012; it will be followed by Rapunzel in spring 2013. She is currently working with the producers responsible for the “enhanced content” for the e-book version of Dennis Leary’s Merry F#%$in’ Christmas to create and embed enhanced content in her novels, starting with Alice in Wonderland and Sleeping Beauty.

Elle lives in Denver, Colorado, and keeps a miniature dachshund named Bacon around the house to provide comic relief.

Industry Expertise

Print Media
Media - Online
Writing and Editing
Publishing
Social Media

Areas of Expertise

Self-Publishing

Accomplishments

The Frog Prince Becomes a Bestseller

2011-06-12

The Frog Prince is #859 in the Amazon Kindle Store (out of 750,000 titles). It’s also ranked #25 Books/Literature & Fiction/Comic, #31 in Kindle Store/Kindle eBooks/Humor, and #66 in Best Rated Contemporary Romance.

"Chick Habit" Gogo Dance Performance

2011-10-15

The Diamond Dolls performed “Chick Habit” at the Lindy Diversion Weekend in Denver, Colorado. I float into the left side of the frame at about 00:14. Pink pedal pushers, beehive, ponytail”"you can’t miss me. Choreography by Sara Deckard and Becky Vigil.

Guest Blog About Self-Publishing

2011-12-06

I had the privilege of guest-blogging for New York Times bestselling author J.A. Konrath on the topic of pricing for self-published e-books: “Why Your Novel is a 6-Pump Vanilla, Breve Latte Grande, Extra Hot, Heavy Whipping Cream, Extra Dry Cappuccino (Or It Should Be).”

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Education

University of Colorado Denver

Bachelor's

Biological Anthropology

2008

Testimonials

Editorial Director

http://marketing.digitalbookworld.com/ehome/index.php?eventid=36168&tabid=61672&

Digital Book World Discoverability and Marketing Conference

I booked Elle Lothlorien to come speak at the Digital Book World Discoverability and Marketing event in New York this September. She put together an engaging presentation and handled the assembled crowd of 350 publishing marketing experts with aplomb. I would absolutely book her again and recommend that others do the same.

Founder & Publisher

http://www.beatrice.com/wordpress/

Beatrice.com bestselling author

Elle Lothlorien did a fantastic job of presenting at Digital Book World's fall conference last year. She tells a story that's both personally engaging and has larger points to make about the publishing industry, showing us how she'd earned her experience and knowledge the hard way--but in a lively manner that didn't put herself too far above the valuable information she was presenting. (Obviously, what she had to tell us about her relationship with her reader-customers was "about her" in a very tangible way, but it wasn't ALL ABOUT HER, if you see what I mean.)

Literary Agent

http://fineprintlit.com/agents/janet-reid/

Fine Print Lit

I attended the Digital Book World presentation by Elle Lothlorien in September 2012. I was very taken with her concise (and funny!) points that illuminated a point of view I was skeptical about. Her presentation was so persuasive, I came around to her point of view (responding to negative reviews.) She was thorough without being boring, and funny without being silly. I learned a lot and enjoyed her talk. She made it all look very easy and from my own public speaking I know that means she worked very hard. I highly recommend her as a speaker or panelist.

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Event Appearances

Digital Book World's Successful Self-Published Authors panel

Digital BookWorld Expo  New York, New York

2012-01-25

From Virgins to Frogs: One Author’s Journey of E-Publication

The Writing School  Highlands Ranch Library, Highlands Ranch, CO

2012-01-23

A World Without Bookshelves: The Nuts & Bolts of Self-Publication.

The Writing School  Highlands Ranch Library, Highlands Ranch, CO

2012-02-12

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Sample Talks

Self Publishing: What It Is, What It Gives, What It Takes.

Self-published authors as entrepreneurs.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance

Fees

$1000 to $3000*Will consider certain engagements for no fee
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