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Ellen Evers - Haas School of Business, University of California, Berkeley. Berkeley, CA, US

Ellen Evers Ellen Evers

Assistant Professor | Haas School of Business, University of California, Berkeley

Berkeley, CA, UNITED STATES

Spotlight

Social

Areas of Expertise (4)

Moral Psychology

Collecting

Judgment and Decision Making

Pattern Perception

About

Ellen Evers is an Assistant Professor of Marketing at the Haas School of Business.

Education (3)

Tilburg University: PhD, Social and Behavioral Sciences

Tilburg University: MA, Social and Behavioral Sciences

Tilburg University: BA, Psychology

Selected External Service & Affiliations (3)

  • Association for Consumer Research
  • Society for Judgment and Decision Making
  • European Association for Decision Making

Positions Held (1)

At Haas since August 2015

2015 – present, Assistant Professor, Haas School of Business, University of California, Berkeley 2014 – 2015, Post-doctoral researcher, Wharton School – OPIM

Media Appearances (1)

Do viral boycotts lead to real results?

San Francisco Chronicle  online

2019-08-22

Boycotting companies over their political stance makes people feel good, but might not be that useful. “Keurig isn’t going to suffer because you destroyed your coffee machine,” said Assist. Prof. Ellen Evers. “They’re not going to feel the damage.”

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Selected Papers & Publications (6)

Preference Reversals in Willingness-to-Pay and Choice Journal of Consumer Research

Ellen R.K. Evers and Michael O’Donnell

2017

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When Do People Prefer Carrots to Sticks? A Robust “Matching Effect” in Policy Evaluation Management Science

Ellen R.K. Evers, Yoel Inbar, Irene Blanken, Linda D Oosterwijk

2017

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The Hidden Cost of Microtransactions International Journal of Internet Science

Ellen R. K. Evers, Niels van de Ven, Dorus Weeda

2015

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Set-Fit Effects in Choice Journal of Experimental Psychology: General

Ellen R. K. Evers, Yoel Inbar, and Marcel Zeelenberg

2014

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Practical Recommendations to Increase the Informational Value of Studies Perspectives on Psychological Science

Ellen R. K. Evers and Daniel Lakens

2014

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Revisiting Tversky's diagnosticity principle Frontiers in Psychology

Evers, E. R. K. and Lakens, D.

2014

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Teaching (1)

Customer Insights

MBA 260