Areas of Expertise (4)
Judgment and Decision Making
Ellen Evers is an Assistant Professor of Marketing at the Haas School of Business.
Tilburg University: PhD, Social and Behavioral Sciences
Tilburg University: MA, Social and Behavioral Sciences
Tilburg University: BA, Psychology
Selected External Service & Affiliations (3)
- Association for Consumer Research
- Society for Judgment and Decision Making
- European Association for Decision Making
Positions Held (1)
At Haas since August 2015
2015 – present, Assistant Professor, Haas School of Business, University of California, Berkeley 2014 – 2015, Post-doctoral researcher, Wharton School – OPIM
Media Appearances (1)
Do viral boycotts lead to real results?
San Francisco Chronicle online
Boycotting companies over their political stance makes people feel good, but might not be that useful. “Keurig isn’t going to suffer because you destroyed your coffee machine,” said Assist. Prof. Ellen Evers. “They’re not going to feel the damage.”
Selected Papers & Publications (6)
Ellen R.K. Evers and Michael O’Donnell
Ellen R.K. Evers, Yoel Inbar, Irene Blanken, Linda D Oosterwijk
Ellen R. K. Evers, Niels van de Ven, Dorus Weeda
Ellen R. K. Evers, Yoel Inbar, and Marcel Zeelenberg
Ellen R. K. Evers and Daniel Lakens
Evers, E. R. K. and Lakens, D.