Ellen Evers
Assistant Professor | Haas School of Business, University of California, Berkeley
Berkeley, CA, UNITED STATES
Areas of Expertise (4)
Moral Psychology
Collecting
Judgment and Decision Making
Pattern Perception
About
Ellen Evers is an Assistant Professor of Marketing at the Haas School of Business.
Education (3)
Tilburg University: PhD, Social and Behavioral Sciences
Tilburg University: MA, Social and Behavioral Sciences
Tilburg University: BA, Psychology
Links (3)
Selected External Service & Affiliations (3)
- Association for Consumer Research
- Society for Judgment and Decision Making
- European Association for Decision Making
Positions Held (1)
At Haas since August 2015
2015 – present, Assistant Professor, Haas School of Business, University of California, Berkeley 2014 – 2015, Post-doctoral researcher, Wharton School – OPIM
Media Appearances (1)
Do viral boycotts lead to real results?
San Francisco Chronicle online
2019-08-22
Boycotting companies over their political stance makes people feel good, but might not be that useful. “Keurig isn’t going to suffer because you destroyed your coffee machine,” said Assist. Prof. Ellen Evers. “They’re not going to feel the damage.”
Selected Papers & Publications (6)
Preference Reversals in Willingness-to-Pay and Choice
Journal of Consumer Research
Ellen R.K. Evers and Michael O’Donnell
2017
When Do People Prefer Carrots to Sticks? A Robust “Matching Effect” in Policy Evaluation
Management Science
Ellen R.K. Evers, Yoel Inbar, Irene Blanken, Linda D Oosterwijk
2017
The Hidden Cost of Microtransactions
International Journal of Internet Science
Ellen R. K. Evers, Niels van de Ven, Dorus Weeda
2015
Set-Fit Effects in Choice
Journal of Experimental Psychology: General
Ellen R. K. Evers, Yoel Inbar, and Marcel Zeelenberg
2014
Practical Recommendations to Increase the Informational Value of Studies
Perspectives on Psychological Science
Ellen R. K. Evers and Daniel Lakens
2014
Revisiting Tversky's diagnosticity principle
Frontiers in Psychology
Evers, E. R. K. and Lakens, D.
2014
Teaching (1)
Customer Insights
MBA 260
Social