Ellen Williams

Long Island Chapter Leader – Webgrrls International

Webgrrls International is an online and offline networking organization of professional business women focused on propelling their careers and businesses forward. We focus on networking and connecting with others, leveraging and learning about technology, learning new skills and finding jobs, finding mentors and interns, and gaining access to support and information.

Digital Marketing Strategy Advisor – Veterans Across America

Ellen is the Digital Marketing Strategy Advisor to the Board of Directors at Veterans Across America, a non-profit organization dedicated to working on behalf of America's veterans, and to creating an employment demand for them among a broad network of leaders of American business and other organizations. Veterans Across America works to ensure that those who have served our country in the military are given equal access to compete for employment and business start up opportunities.

Author

It's About Time: Time Management Tips From the Software Revitalist is a book that offers great insight into what it takes to be efficient and productive. In addition to strategies about personal change, you will find advice on how to better use technology. Suggestions revolve around automating tasks and taking advantage of features that are usually overlooked. Learn how to set and stick to your priorities, limit distractions, and gain time by letting your software do some of the work for you.

Supercharging Your Facebook Marketing

Armonk Chamber of Commerce Speaker Series  Armonk, New York

2012-05-08

The Power of Email Marketing

NYC Business Solutions Speaker Series  Bronx, New York

2012-05-01

Getting Started with Email Marketing

Hofstra University Speaker Series  Hofstra University

2012-05-02

Simple Strategies of Email and Social Media

At the heart of small business marketing are the campaigns that drive action – collections of marketing
activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done
together.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Basics of Social Media: Why use it, which channels and what to say.

Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This seminar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business.
We’ll also look at what comes next: how and what to post on social media.

Build Your Marketing Toolkit: A framework for small businesses and organizations

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Attendees of this presentation will learn:
• What marketing really is (and isn’t).
• How marketing has changed in ways that benefit small businesses.
• The importance of setting goals and objectives for their marketing efforts.
• The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit
together, and will help small businesses reflect on their own marketing program.
• It’s ok to start small, to start where you already are.

Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow.