Elliot Schreiber

Executive Director, Center for Corporate Reputation Management

2009-01-01

Founded the first Center for reputation management at an academic institution in the US at the LeBow College of Business, Drexel University

Silver Anvil Award--PRSA

1995-01-01

Award for leading the name change and organizational change efforts at Miles Inc when the company was renamed Bayer

Penn State Alumni Fellow

1992-01-01

Given the highest award for an alumnus for achievements in one's chosen profession

Penn State University

Ph.D.

Communication

1977

Conducted research on the influence of age and technology on influence and attitude change

Are You Prepared for the "Risk of Risks"?

Risk management too often doesn't properly consider all of the strategic risks that could jeopardize the brand and reputation value of the organization. Learn how to categorize reputation risks, build a risk matrix for brand and reputation risks, and how to identify, assess and manage risks before they build to crises.

Strategy Is Important, But Execution is Everything

It has been said that a "B" strategy executed well is better than an "A" strategy executed poorly. But, what if your competitor has an "A" strategy? What if you are in a market with others who all have "B" strategies?

Get insights into how to find the right strategy and how to align your organization to be "on strategy" so that you create disproportionate value versus competitors.