Social
Accomplishments
Global Brand Thought Leader
2012-01-01
Voted by the Global Brand Congress members as a Global Brand Thought Leader
Penn State Alumni Fellow
1992-01-01
Given the highest award for an alumnus for achievements in one's chosen profession
Silver Anvil Award--PRSA
1995-01-01
Award for leading the name change and organizational change efforts at Miles Inc when the company was renamed Bayer
Executive Director, Center for Corporate Reputation Management
2009-01-01
Founded the first Center for reputation management at an academic institution in the US at the LeBow College of Business, Drexel University
Education
Penn State University
Ph.D.
Communication
1977
Conducted research on the influence of age and technology on influence and attitude change
Sample Talks
Strategy Is Important, But Execution is Everything
It has been said that a "B" strategy executed well is better than an "A" strategy executed poorly. But, what if your competitor has an "A" strategy? What if you are in a market with others who all have "B" strategies?
Get insights into how to find the right strategy and how to align your organization to be "on strategy" so that you create disproportionate value versus competitors.
Are You Prepared for the "Risk of Risks"?
Risk management too often doesn't properly consider all of the strategic risks that could jeopardize the brand and reputation value of the organization. Learn how to categorize reputation risks, build a risk matrix for brand and reputation risks, and how to identify, assess and manage risks before they build to crises.
Availability
- Keynote
- Moderator
- Workshop Leader
