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Emily  Taylor - International Data Corporation (IDC). Toronto, ON, CA

Emily Taylor Emily  Taylor

Director, Custom Solutions | International Data Corporation (IDC)

Toronto, ON, CANADA

Director, Custom Solutions


As Director for IDC Canada's Custom Solutions practice, Emily Taylor assists clients in meeting their business objectives with customized, research driven insights and content assets. Emily works in partnership with IDC's research teams to provide solutions that range from opportunity assessments and target market insights to thought leadership campaigns and ROI validation. She also leverages IDC's breadth of knowledge to help clients empower their sales team and channel partners.

Prior to this role, Emily was the Senior Analyst for Consumer & Mobile Research at IDC Canada, conducting strategic research and analysis across both consumer and augmented reality/virtual reality technology markets. Utilizing both primary and secondary research Emily delivered reports, custom presentations, and market sizing to help advise business strategy.

Prior to rejoining IDC, Emily managed both internal and external research relationships at the Ontario Ministry of Health by advising marketing plans and program development using marketing research. She also was the Research & Insight Manager at Microsoft Advertising Canada, delivering thought leadership research studies, actionable audience insights, and digital advertising effectiveness studies.





IDC Canada's Emily Taylor on Augmented Reality in Canada


Areas of Expertise (8)

Project Management

Virtual Reality (VR)

Consumer Tech

Connected Life


OTT Video

Wireless Services

Augmented Reality

Associated IDC Services (4)

  • IDC Canada Custom Solutions
  • Canadian Mobile Consumer and Connected Life
  • IDC's Quarterly Augmented and Virtual Reality Headset Tracker - Canada Region
  • Semiannual Augmented and Virtual Reality Spending Guide - Canada Region


Education (1)

University of Guelph: B.Sc., Earth Sciences & Statistics 2002

Media Appearances (11)

Bell, Rogers slash internet prices in bid to woo customers to faster networks

National Post  


Two of Canada’s biggest internet providers have slashed prices by about 45 per cent in the Toronto area for their most advanced offerings, but industry observers say such skirmishes are usually short-lived and often very local. While deep discounts and promotions are common in the internet business, IDC Canada analyst Emily Taylor said carriers are eager to sign up customers to very fast internet services such as one gigabit per second, or 1,000 megabits per second.

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IDC Canada Releases 7 New Forecasts for Canadian ICT Market: Many Markets Exceed Expectations in 2017, as the Canadian Economy and the Race Toward Digital Transformation Encourage ICT Spending

IDC  online


IDC Canada releases 7 market forecast documents, including Canadian Consumer Wireless, Internet, and Wireline Voice Services Forecast, 2018–2022 (IDC#CA42528118). Comments from Emily Taylor and Manish Nargas.

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BCE sells AlarmForce’s western home monitoring customers to Telus

The Globe and Mail  online


IDC Canada researcher Emily Taylor said communication service providers hope to generate revenue from the proliferation of internet-enabled devices for homes — such as home-assistant speakers introduced to Canada last year.

Emily Taylor - IDC Canada

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In the fight to win back TV audience, Canada's cable companies Buy American

Financial Post  


Shaw and Rogers abandoned their in-house IPTV programs in favour of Comcast's X1 platform as they play catchup with Bell and Telus. IDC's Emily Taylor comments

Financial Post: In the fight to win back TV audience, Canada's cable companies Buy American

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AR and VR in packaging: Beyond the buzz

Packaging Digest  online


Insights provided by research firm IDC Canada senior analyst, Emily Taylor, whose insights anchored the broad-based panel discussion of experts. Taylor conducts strategic research and analysis on mobility technology markets, focusing on mature and emerging technologies including augmented reality and virtual reality. She sets the stage for further drilling down into the packaging side of the equation.

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Microsoft's Xbox One X makes case for 4K gaming, but who wants to play?

CBC News  


During E3 last week, Microsoft was so focused on hyping the processing power of its new console, they put it on T-shirts. Many guests at the company's press conference during the E3 industry event in Los Angeles walked around in shirts that read, "I witnessed the most powerful console ever."

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Netflix rolls out high tech HDR content but barely anyone is watching

CBC  online


"[HDR] seems to be widely regarded by the industry as a whole as the next step beyond 4K," says International Data Corporation (IDC) analyst Emily Taylor. She explains that 4K only addresses resolution or picture sharpness, then HDR steps in to finesse the contrast and colours...

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Manulife offers insurance discounts tied to fitness

Toronto Star  online


Emily Taylor, senior analyst at IDC Canada, who studies the use of wearable devices in Canada, believes demand for these fitness trackers will continue to grow, especially as new applications are developed. “We do expect good growth with respect all these types of devices, as Canadians gain more comfort,” she said. While some reports have suggested that the devices end up in drawers after a few months, Taylor said partnerships with insurers and corporate wellness programs can spur demand. “They are good way to keep them on wrists,” she said...

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Connected Home Market in Canada Expected to Grow, Driven by Security and Home Automation

Linkedin  online


As part of the new Canadian Mobile Consumer and Connected Life research service, IDC Canada continues to analyze the digital life of consumers and how technology and connectivity impacts consumer behaviour. A recent report published into the program, Canadian Consumers and the Connected Home (CA4CIV15, http://www.idc.com/getdoc.jsp?containerId=CA4CIV15) provides a deep dive into IDC's recent consumer survey insight on the connected home market in Canada, which IDC believes is poised for growth in the coming years. Smartphone dominance, ubiquitous broadband and wireless usage, increased consumer use and understanding of home networks, falling prices of components and chipsets as well as the sheer breadth of devices and vendors participating in this space is expected to continue driving the market. IDC Canada's research suggests that adoption of most connected home devices lies with tech enthusiasts, and have not yet crossed into the early majority. Crossing into the mainstream will take time and currently is hindered by competing communication protocols and consumer knowledge.

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Wearable tech still a tough sell in the enterprise: IDC Canada study

itbusiness.ca  online


While consumers are lining up to slip on FitBits and Apple Watches, wearable technology is still a hard sell in the enterprise, according to new data from IDC Canada. Only four per cent of Canadian enterprises are currently using wearables, with 10 per cent planning to use them within the next two years. The vast majority – 81 per cent – say they have no plans to deploy wearables because they’re still not convinced the devices are a good fit for their business. That same skepticism rears its head in other parts of the study. When participants were asked to name the chief benefits of wearable technology, 37 per cent said wearables have “no perceived value,” making it the top answer among all responses. When asked to name the biggest inhibitors to deploying wearables, the most popular response (at 39 per cent) was “our organization has no need for them.”

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Cord-cutting grows as more people flee traditional TV, report says

CBC  online


"This is a time of significant transformational change in the traditional TV service market here in Canada," says report co-author and International Data Corporation (IDC) analyst Emily Taylor...

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