Erica Scharrer

Professor of Communication University of Massachusetts Amherst

  • Amherst MA

Erica Scharrer is an expert in the study of media content, opinions of media, media effects and media literacy.

Contact

University of Massachusetts Amherst

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Expertise

Media and Children
Media Literacy
Media Effects
Opinions of Media
Media Content

Biography

Erica Scharrer is an expert in the study of media content, opinions of media, media effects, and media literacy, particularly regarding gender and/or aggression.

She has a particular interest in the role of media in the lives of children and adolescents, and how young people respond to media literacy education.

Social Media

Video

Education

Syracuse University

Ph.D.

Mass Communication

Syracuse University

M.A.

Public Communication Studies

SUNY Geneseo

B.A.

Communication

Select Recent Media Coverage

Getting Answers: social media impact on teenager’s mental health

Western Mass News  tv

2023-05-15

Growing research is alarming and studies show high levels of social media use are associated with increased depression, especially among middle and high school students. “The statistics are pretty clear and they are quite startling that depression is on the rise among adolescents in the U.S. and elsewhere, especially adolescent girls,” said UMass Communications Professor Dr. Erica Scharrer. Scharrer conducts research specific to the role that media has in the lives of children and adolescents.

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Sitcom dads are getting dumber

The Week  online

2020-06-16

Scharrer's study examined TV dads' interactions with their kids in 34 sitcoms that aired between 1980 and 2017 and found that the more recent the show, the less likely it was to feature the fathers doing much actual parenting. And when they did, these scenes were more likely to depict sitcom dads' parenting as foolish — "showing poor judgment, being incompetent, or acting childishly," Scharrer explains at The Conversation.

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Select Publications

Early adolescents’ views of gender on YouTube in the context of a critical media literacy program

The Communication Review

2023

YouTube is popular among early adolescents who engage with the platform, in part, to explore and express their identity. Yet very little is known about the ways in which early adolescents approach representation and identity expression on YouTube with a critical lens. This qualitative study details an in-school media literacy program conducted with a sample of 54 sixth graders (ages 11 and 12) from a public elementary school in New England, USA, on the topic of gender and media.

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Children are bombarded with violence in the news – here’s how to help them cope

The Conversation

Nicole Martens and Erica Scharrer

2022-07-18

"In an era of 24-hour news coverage, it is likely that children will come across disturbing news content. For some kids, this exposure is deliberate. Teenagers report that they find it important to follow current events. And more than half of teens get their news from social media and slightly fewer get their news from YouTube."

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Media, Diversity, and Representation in the US: A Review of the Quantitative Research Literature on Media Content and Effects

Journal of Broadcasting & Electronic Media

2022

The U.S. population is becoming more diverse in terms of race, ethnicity, religion, gender, and sexuality. In some ways, television, film, video game, and news content reflect that reality. Yet, in other ways, such content falls short, in terms of underrepresenting particular social groups and/or depicting those groups in a limited manner. The current review essay details the ways in which a number of minoritized social groups are portrayed in major media forms in the U.S. and connects to the research on implications of such depictions for minoritized as well as non-minoritized groups.

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