Erika Weiss

Management Lecturer, College of Business Administration Loyola Marymount University

Los Angeles CA

Management lecturer specializing in brand strategy, marketing, entrepreneurship and consumer-focused business growth.

Contact

Loyola Marymount University
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Media

Biography

Erika Weiss can be reached at Erika.Weiss@lmu.edu. She brings extensive experience in brand building, consumer marketing and business strategy to the classroom.

Weiss is the founder of Elevated Brand, a boutique marketing consultancy, and works as a fractional chief marketing officer. Her professional experience spans entertainment, fitness, health and wellness, beauty and direct-to-consumer businesses. She has held marketing leadership roles connected to organizations including The Walt Disney Company, 20th Century Fox and Beachbody.

Her work focuses on brand positioning, integrated marketing, customer insight, digital marketing, brand architecture and growth strategy. At Loyola Marymount, she connects practical marketing experience with classroom learning, bringing entrepreneurs, executives and brand professionals into conversations with students.

Education

Northwestern University, Kellogg School of Management

Master of Business Administration

2002

Barnard College, Columbia University

Bachelor’s degree

Social

Areas of Expertise

Marketing Strategy

Brand Management

Entrepreneurship

Consumer Marketing

Business Growth

Brand Positioning

Integrated Marketing

Direct-to-consumer marketing

Customer Insight

Fractional marketing leadership

Media Appearances

Erika Weiss on The “Intangible” Secret to Building a Brand People Love | Episode 53

Secret Experts Podcast online

2026-06-01

Interview with Erika Weiss about brand building, consistency across customer touchpoints, consumer-focused growth, and her transition to fractional CMO and adjunct professor.

How This Fractional CMO Builds Brands That Actually Scale

E-Coffee with Experts online

2026-02-06

Interview with Weiss about fractional marketing leadership, brand strategy, storytelling, personal branding, and scaling consumer businesses.

Resilience, Relationships, and Reinvention: Erika Weiss on Thriving as a Fractional CMO

Female Fractionals online

2025-05-08

Podcast interview covering Weiss’s career transition, resilience, Elevated Brand, fractional CMO work, brand strategy, and her teaching role at Loyola Marymount University.