Ernan Roman

President Ernan Roman Direct Marketing

  • Douglas Manor NY

Marketing thought leader. Innovator in Relationship Marketing and Voice of Customer driven Marketing Best Practices.

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Biography

Ernan Roman is President of the marketing consultancy, Ernan Roman Direct Marketing.

Recognized as the industry pioneer who created three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship Research.

Ernan was recently inducted into the Marketing Hall of Fame.

Clients include Microsoft, NBC Universal, Disney, Hewlett-Packard and IBM.

Ernan was named to "B to B's Who's Who" as one of the "100 most influential people" in Business Marketing by Crain's B to B Magazine.

His fourth and latest book on marketing best practices is titled: Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay.

Ernan is also the co-author of "Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing" and author of "Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales."

Consistently rated among the top 5% of speakers at major conferences.

Have spoken at major conferences around the world, including the South African Direct Marketing Symposium in Johannesburg and Capetown, Arab Direct Marketing Forum in Jeddah, Hellenic Postal Service Direct Mail Symposium in Athens, Asian Direct Marketing Symposium in Hong Kong, IBM Worldwide Marketing Conference in London, Pan Pacific Marketing Symposium in Sydney, International Direct Marketing Conference in Paris, British Direct Marketing Day in London, and the McGraw-Hill International Direct Marketing Conference.

Frequent speaker at major United States events, including numerous Direct Marketing Association conferences, IBM’s Marketing Management Workshops, the American Management Association, Microsoft’s CRM Summit, and Microsoft’s Small Business Symposium.

www.erdm.com
ernan@erdm.com

Industry Expertise

Advertising/Marketing
Market Research
Social Media

Areas of Expertise

Voice of Customer Relationship Research
Customer Engagement
Social Media & Multichannel Marketing
Relationship Marketing
Customer Experience Marketing

Accomplishments

Author of “Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales”.

Co-author of “Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing”

Author of the widely read blog, “Ernan’s Insights on Marketing Best Practices”.

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Education

University of Edinburgh , Antioch and Fairleigh Dickinson

MBA

Psychology, Marketing

Testimonials

Vice President, Retail Operations & Consumer Marketing

NBC Universal

"We were able to boost average order size, improve our stickiness factor, and ultimately create more returning customers per Ernan’s Voice of Customer-based recommendations."

Partner

Peppers & Rogers Group

"Ernan Roman's 'Wisdom of the Customer' methodology has achieved unprecedented results for cutting-edge marketers!"

Chief Operating Officer

MSC Industrial Direct

"Ernan Roman proves that engaging the Voice of the Customer is the only way to drive your company's growth.

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Event Appearances

Preference-based Social and Multichannel Marketing: Strategies to Help You Achieve Double-digit Increases in Response and Revenue

Direct Marketing 2012 Conference  CapeTown, South Africa

2012-03-02

4 Strategies To Drive Your Social and Multichannel Success

Direct Marketing 2012 Conference  Johannesburg, South Africa

2012-02-29

The 3-Step Relationship Marketing Process: Increase sales 10–35% by generating customers who care, spend and stay

Direct Marketing 2012 Conference  Johannesburg, South Africa

2012-02-28

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Sample Talks

2 Day Workshop Presented by the Direct Marketing Association: Customer Experience Marketing: 5 Steps to Ensure Success

Join industry thought leader and recent Marketing Hall of Fame inductee, Ernan Roman at this new workshop designed to teach you the powerful 5-Step Relationship Marketing Process. You will learn proven strategies and tactics for achieving double-digit increases in customer engagement and revenue. Companies such as IBM, NBC Universal, Microsoft, HMS National, Life Line Screening, and Songza.com have achieved 10%-35% increases in sales using this process.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance
  • Corporate Training

Fees

$7500 to $15000*Will consider certain engagements for no fee