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Ernest Adams - Adams Consulting Services UK. London, , GB

Ernest Adams

Game Design Consultant and Trainer | Adams Consulting Services UK


Frequent keynote speaker on video games and new media.





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Ernest Adams DIT 6th Annual Games Design Workshop




Dr. Ernest Adams is a freelance game designer, writer, and teacher, with a Ph.D. in interactive storytelling from the University of Teesside, UK. He has been in the video game industry since 1989. Ernest was most recently employed as a lead designer at Bullfrog Productions on the Dungeon Keeper series, and for several years before that was the audio/video producer on the Madden NFL Football line for Electronic Arts. He has developed online, computer, and console games for everything from the IBM 360 mainframe to the Nintendo Wii. Nowadays he makes his living as a consultant and "freelance professor," teaching game design techniques at companies and universities. He is also a popular speaker at conferences and arts festivals around the world.

Ernest has written five books including the university-level textbook, "Fundamentals of Game Design," now in its second edition. He was also the founder and first chairman of the International Game Developers' Association. His professional web site is at

Industry Expertise (3)

Social Media

Media - Online

Computer Gaming

Areas of Expertise (3)

Game Design



Accomplishments (3)

Visiting Professor, University of Ulster Magee, 2006-2010 (professional)

5-year Royal Academy of Engineering grant to teach integrated system design.

Founder and first Chairman, International Game Developers’ Association (professional)

With backing from CGDC, Inc. founded the IGDA (originally the CGDA), a non-profit professional society for the interactive entertainment industry. I served for 2½ years as chairman and part-time president. The Association enrolled nearly 1200 members in its first 15 months of operation.

Co-owner of the Game Developers' Conference, 1991-1994 (professional)

Built CGDC from a small, undercapitalized company with previous financial losses into a profitable million-dollar business, in partnership with my fellow directors. Attendance in this period grew from 525 to 2387. In October 1995, the assets of the CGDC were sold to Miller Freeman, Inc. (now CMP Media). I wrote portions of the prospectus, conducted initial discussions with potential bidders, and provided documentary evidence confirming the value of the company during the due diligence phase.

Education (2)

Stanford University: BA, Philosophy 1984

Currently a PhD candidate at the University of Teesside, UK.

University of Teesside: Ph.D., Interactive Storytelling 2013

My degree is from the School of Computing and Mathematics.

Affiliations (3)

  • IGDA
  • Gamasutra
  • University of Gotland, Sweden

Sample Talks (1)

The Future of Computer Entertainment to 2050

Advances in computer entertainment will take place on three major fronts over the next half-century. These fronts are: technological advancement; demographic and market changes; and aesthetic development of the medium. This lecture examines each in turn, highlighting the key changes that we can expect to take place, and how they will affect the way we make and sell interactive entertainment.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader


500 to 2000 *Will consider certain engagements for no fee