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Espree Devora - Apptopia. Greater Los Angeles Area, CA, US

Espree Devora Espree Devora

VP of Business Development | Apptopia

Greater Los Angeles Area, CA, UNITED STATES

"the girl who gets it done" | Speaker "Social Media as Business Strategy"| Mobile App Acquisitions | Business Journalist





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"I've always believed that there is no point in going into business unless you're going to make an enormous and positive difference." - Richard Branson


"Not only was Espree incredibly knowledgeable, but she immediately motivated me to tap into the power of social media"; Cathleen Calkins

Espree Devora, aka “the Girl who Gets it Done”, builds relationships at Apptopia. Her passion has always been connecting people who mutually benefit from knowing one another. She creates innovative ways for developers and buyers to discover the valuable resource Apptopia provides them; to easily sell and buy quality mobile applications.

In her early 20s she founded ZexSports, a digital media company that connected brands to youth through local action sports events. Now, a decade later, she has given talks on interactive content and social media to organizations such as CBS, South by Southwest Interactive, International Association of Skateboard Companies and USC Executive MBA. She co-produced the panel "WHERE’S WALDO? Finding Social Influencers & Decreasing Your Costs" which brought in over 11,500 viewers in under an hour via live stream, making it the highest viewed independent panel at the time.

Her secret personal hobby is taking pics of cool sneakers for her photo blog Sneaks Attack using the Posterous mobile app on her phone.

Industry Expertise (3)

Public Relations and Communications Outsourcing/Offshoring Social Media

Education (9)

University of Southern California: Spanish 1994

University of Arizona: Bachelors, Business and Creative Writing 2001

Universidad Complutense de Madrid: Spanish 1999

California Polytechnic State University-San Luis Obispo: Journalism 1996

Richmond College in Florence: Italian Cinema, Italian 2000

New York University: Theater 1998

American University of Paris: Creative Writing 1995

Università degli Studi di Siena: Italian Cinema, Italian 2000

Emerson College: Public Relations 1998

Affiliations (10)

  • Chicks That Rock ;) SnowSports Industries America (SIA)
  • Women In Action Sports (WIAS)
  • VAS
  • Group Y
  • ASR
  • International Association of Skateboard Companies (IASC)
  • So Cal Action Sports Network
  • WSO
  • Ruby on Rails rockstar

Testimonials (1)

Chris Vieville, Community Manager | Snap Engage

Passion is something many people talk about but Espree lives it! I count myself as one of the few, the lucky... dare I say brave individuals that have been lucky enough to bask in her glow. When she visited our site oh so many moons ago her enthusiasm about our app was palpable. Like a wildfire raging through a canyon of tinder dry scrub grass Espree was sending new customers to our site left and right. Not only was Espree jumping up and down about our app she was constantly sending me links and emails about a new cool app or company she had come across in her travels. This girl is awesome, she loves, lives and leverages tech like nobody else I know.

Event Appearances (10)

Social Media as Business Strategy

USC Executive MBA  Los Angeles, CA

Social Media as Business Strategy

CBS  Los Angeles, CA

Social Media as Business Strategy

International Association of Skateboard Companies  Rancho Santa Margarita, CA

Social Media as Business Strategy

JBoye  Philadelphia, PA

Ditch the Rulebook: How to Run a Business your Way

South by Southwest Interactive  Austin, Texas

Where is Waldo: Finding Social Influencers

  Hollywood, CA

Social Media as Business Strategy

Loyola Marymount  Los Angeles, CA

Social Media as Business Strategy

Action Sports Retail Show  San Diego, CA

How to Start a Start Up

Georgetown University   Washington, DC

How to Get Your First 100 Paying Customers

Appsumo   Austin, Texas

Sample Talks (1)

Social Media as Business Strategy

Technology is supposed to save professionals time by becoming more efficient. Though most executives get lost in the "noise" of the web rather than use it to our advantage. With a clear understanding of how and why to use specific social tools you will regain time and attract a network of fans that will embrace and evangelize your brand on a grassroots level.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance


5000 to 10000