Esther Lim

CEO and Chief Experience Architect The Estuary, LLC

  • San Francisco CA

Passionately exploring the convergence of social media, storytelling, big data and emerging tech in marketing and digital entertainment

Contact

Social

Biography

Esther Lim is a well respected Digital Marketing Leader, Transmedia Producer, Social Media Strategist, and Game Analyst. She has over fifteen years of combined interactive agency and consulting experience creating digital, social media and transmedia storytelling programs for Fortune 500 brands.

Esther founded The Estuary, a digital marketing agency working with Fortune 500 brands to develop new forms of multi-platform interactive engagement, social media, and community programs. Her projects include PIE Theory, Sun Microsystem’s alternate reality game, Cluetracker, ABC Family’s alternate reality game for the Kyle XY pilot, Verizon Surround/Verizon Presents, Verizon’s entertainment portal, community and concert series, and more.

Esther is an active international speaker on transmedia storytelling, storyworld community development and co-creation, and social media analytics at SXSWi 2011, SXSW Digital Domain, 2012, X Media Labs: Bath and Perth, Kreative Asia, Murdoch University, Cinekids Professional and StoryWorld Expo + Conference. She also blogs for Girls in Tech and has been quoted by Forbes in articles on Women in Gaming, The Wire Magazine on Interactive Narratives, Digital Book World on Co-Collaborative Interactive Narratives and Social Media Today.

Industry Expertise

Advertising/Marketing
Market Research
Media - Online
Internet
Social Media
Information Technology and Services
Entertainment
Design
Computer Gaming
Media Production

Areas of Expertise

Transmedia Storytelling
Digital Narratives: Co-Created Storyworld Communities
Social Media Analytics
Big Data Narrative
Gamification
Community Co-Creation
Social Media Strategies
Social
Local
Mobile

Accomplishments

Siggraph Unified Juror 4 years 2008, 2009, 2010, 2012

Selected to be a Unified Juror for Siggraph USA Conference, and accepted role of Chair of Arts and Visualization for Siggraph 2010

Role involved reviewing and analyzing general submissions for Studio, Emerging Technology, Posters, Talks and Sessions for the conference years listed

International Mentor to Start-Ups and Incubators in New Media and Entertainment

Selected to be an international mentor to several dozen companies across the world looking to integrate social media as part of their digital content strategy, promotion and IP. Close to a dozen of those start-ups have gone on to receive funding.

Blue Ribbon Judge for the 2011 Emmys for Outstanding Interactive Creative Media

Invited to be part of a select group of peers within the Interactive Media Peer Group of the Academy of Television Arts and Sciences to select the winner for the Most Outstanding Interactive Creative Award in 2011.

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Education

San Francisco State University

French language, art history and literature

Bachelor of Arts

1991

Affiliations

  • Siggraph, Academy of Television Arts and Sciences, Producers Guild of America, International Game Developers Association, Women In Gaming, Girls in Tech

Links

Testimonials

Head of New Media and Programming & Festival Programmer Cinekid

http://www.cinekid.nl

Cinekids Professional

Esther Lim has been an inspiring speaker for the Cinekid Conference in 2011 on the topic of Transmedia Storytelling. Cinekid is an international film, television, and new media festival with a large professionals division containing a cross-media conference, screening club, expert meeting, conference and seminars. Esther's experience as a speaker, her knowledge on the topics of new media, storytelling, and her technical depth have most definitely had an added value to the conference and the debate. Her talks are inspired, funny, profound and intelligent at the same time.

SXSW Film Conference Manager

http://www.sxsw.com

SXSW

Esther was dedicated and committed in her preparation for her speaking engagement as a part of the Digital Domain at SXSW 2012. She handled the vast array of requirements for putting on her panel with aplomb and it's her hard work and passion that allowed for a fantastic session for registrants at SXSW.

Director

http://www.xmedialab.com

X Media Lab

Ms Lim is an internationally renowned talent in her field of interactive media and
specializes in social media, location and mobile services. Her masterclasses and keynote
presentations are highly sought after all over the world.

We have been fortunate enough to secure Ms Lim to be an International Keynote
Speaker and Masterclass Instructor at our event in KL, and have already sold hundreds
of tickets to the event. Her arrival is eagerly anticipated.

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Event Appearances

The Rise of Co-Created Storyworld Communities

SXSW 2012, Digital Domain  Austin, Texas

2012-03-09

Collapsing Distances, Connecting People with Social, Local and Mobile Technologies (So-Lo-Mo)

X Media Lab Digital Entertainment  Bath, UK

2012-03-16

Refining the ROI Equation for Social Media

Kreative.Asia: Get Noticed  Kuala Lumpur, Malaysia

2012-04-06

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Sample Talks

Transforming Stories Into Transmedia Experiences

Stories used to be a static activity created for a single medium. With new technologies and the mass use of social media, storytelling has evolved into an immersive, multi-platform experience that is dynamic, interactive and social. New mediums require new approaches that include an interactive design strategy, community development, game design, and social analytics to improve the transmedia experience and build sustainable storyworld communities.

Community Collaboration: Embracing the Future of Interactive Storytelling

Key Take Away: Community development and collaboration will play an integral part in creating repeatable frameworks for developing and monetizing interactive storytelling experiences in the future.

Talk Highlights: How community collaboration can be used to help extend a story universe, sustain the story experience beyond the story's conclusion, build audiences and leverage them for future franchises, and create new ways to generate funding/revenue.

Constructing Scalable Social Business Practices and Communities

A pragmatic discussion about how to build, maintain and grow your social business practices in a scalable manner by identifying and leveraging community advocates. This talk also focuses on tactical steps for building a tiered community management system using light gamification techniques.

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Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training

Fees

$3000 to $10000*Will consider certain engagements for no fee