Eva Gantz

Acquisitions Editor and Ravenous Romance Author

Ravenous Romance

Eva Gantz changed and enhanced how I approach social media.

When Sex Doesn’t Sell: Marketing for Erotica, Sexuality, and Romance Authors

Whoever came up with the phrase “sex sells” definitely wasn’t a sex writer. There’s this strange phenomenon where non-sexual products can use sexual undertones to increase sales, but marketing actual sexual books? Basically a gag order, and not in the fun way. We’re excluded from traditional media and events, and even censored or silenced on social media. What’s an erotica or sex author to do?

We’ll cover in-depth tips and tactics for marketing your writing. Learn how to get mainstream media coverage for your books, and find out how to make the most of your social media presence. Get hands-on advice and strategy for creating your own personalized zero-budget marketing plan. What you do is important—let’s make sure your voice is heard.

Ethical Business: Applying Enthusiastic Consent to Sales and Marketing

The concept of enthusiastic consent—affirmative and active agreement—is widely agreed to be important in relationships and sexuality. But how many of us model our marketing, sales, and promotion on principles of consent? We’ll cover how to build an audience that wants to hear your message, and why all email lists and communication should be “opt-in.” Consent isn’t just for relationships—it’s for every aspect of human interaction, including your business.

How to Sell Your Book with Social Media with Zero Budget

So you wrote a book, or maybe two or three—congratulations! You’ve probably heard from peers and publishers a thousand times over that a social media presence is crucial to growing your readership. But how exactly can an indie author with zero budget grow a fanbase of loyal readers on Twitter, Facebook, or Google Plus? If your idea is beautiful and important, it deserves to be heard, no matter how big or small your marketing budget might be; social media can be your megaphone. With the right tools and techniques and a bit of creative thinking, every author can use social media to connect with their readers—past, present, and future.

Modern Authors Delve Into Digital and Visual Storytelling

2014-09-02

Suggestions from authors and writers on how they utilize social to promote their work, brainstorm ideas and supplement their creative processes.

View more