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Ewald Friesen

Manager, Government and Community Relations CAA Club Group

  • Winnipeg MB

Ewald manages CAA's advocacy and community relations efforts in Manitoba.

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Spotlight

2 min

Submitted photo of Saskatchewan Avenue, Winnipeg’s Worst Road in 2025. Manitobans are paying more out of pocket to fix their vehicles as concerns about road conditions continue to grow, according to new survey data released as CAA Manitoba launches its annual CAA Worst Roads Campaign. The survey found 92 per cent of Manitobans are concerned about the state of roads in the province and are spending an average of $944 to repair vehicle damage caused by poor road conditions. This is $122 more than last year, when the average repair cost was $882. As Winnipeg grows and congestion worsens, fixing key trade and connector routes isn’t just about road conditions; it’s about protecting the economy, keeping our city moving, and prioritizing affordability. “Most of the roads people flag as priorities are the same routes our supply chain depends on, they’re how goods get in, out, and across the province,” says Ewald Friesen, manager, government and community relations for CAA Manitoba. “With Manitoba’s growing population, especially in Winnipeg, there is a need for improved infrastructure.” At the same time, the rising cost of living has made consumers more mindful of their spending, and people are opting to keep their cars longer rather than buy a new one. Poor roads increase the wear and tear of tires, lead to higher fuel consumption, and increase the risk of other costly repairs. Nearly half of drivers (45 per cent) reported experiencing vehicle damage due to poor road conditions, with potholes cited as the leading cause, accounting for 86 per cent of damage. Most drivers (75 per cent) are paying for repairs out of pocket; 12 per cent filed a claim with Manitoba Public Insurance. Another 14 per cent said they chose not to repair the damage, up six per cent from last year. Despite widespread frustration, the survey suggests most concerns are not reaching decision-makers. It found that 85 per cent of Manitobans commonly complain about road conditions to a spouse, coworker or mechanic rather than to the governments responsible for road maintenance. Manitobans encouraged to nominate roads most in need of repair “The Worst Roads campaign is a proven platform that gives Manitobans a voice and helps governments identify the roads causing the most frustration,” says Friesen. “We know it works because we see governments prioritize budgets and move up road repairs every year after appearing on the list.” Manitobans can nominate any road for issues, including potholes, congestion, faded road markings, poor signage, traffic light timing, and pedestrian or cycling infrastructure. CAA Manitoba is encouraging all road users to participate. Nominations are open at www.caaworstroads.com from March 17 to April 10. Once nominations close, CAA Manitoba will release a list of the top 10 worst roads in the province, along with regional lists. CAA conducted an online survey with 649 CAA Manitoba Members between January 6 to 14, 2026. Based on the sample size and the confidence level (95 per cent), the margin of error for this study was +/-3 per cent.

Ewald Friesen

3 min

New findings from a recent survey conducted by CAA Manitoba (CAA MB) highlight a concerning trend: substance use, particularly cannabis, is on the rise both recreationally and behind the wheel. “Cannabis is more accessible than ever, and that means more Manitobans are not only choosing to drive after consuming it but are also getting behind the wheel soon after and expressing increased confidence in their ability to do so,” says Ewald Friesen, manager, government & community relations for CAA Manitoba. The data shows that 24 per cent of drivers admitted to consuming cannabis before driving, which is up six per cent from last year, while ten per cent of Manitobans reported driving after consuming cannabis in the past few months, a three per cent increase from 2024. Among cannabis-impaired drivers, most (63 per cent) say they drove within three hours of consumption, which is up 10 per cent from last year. Over a third of cannabis-impaired drivers acknowledged feeling high while driving. In addition to the survey conducted by CAA MB, a recent study with funding support from CAA, conducted by the University of Saskatchewan, examined 50 drivers aged 19 to 30 to assess how consuming edible cannabis influences collision risk. This age group of young drivers, identified as having the highest crash rates and a greater tendency toward risky driving behaviour, offers new insights into the impact of cannabis on driving. Drivers often have a false sense of confidence when driving high. This study examined how consuming edible cannabis affects collision risk. Findings indicate that critical driving skills, including reaction time, lane discipline, and speed control, were impaired even shortly after consumption. Contrary to popular belief that cannabis edibles take hours to take effect, this study shows that impairment is evident 90 minutes after consumption. When asked if they felt safe to drive after consuming edibles, only four per cent felt safe getting behind the wheel 90 minutes after eating an edible cannabis product. What is interesting about this is that in a controlled environment, young drivers feel unsafe driving under the influence of cannabis. However, the study conducted by CAA MB shows that drivers often have a false sense of confidence when they have driven high in the past. “This study marks an important first step in understanding how cannabis edibles impact driving performance,” adds says Friesen. “Too often, decisions about whether someone is fit to drive are made in the moment, relying on judgment rather than evidence. Cannabis impairment studies like this are essential. Each one brings new learnings that help us refine our approach and ensure that safety is never left to chance.” According to CAA Manitoba’s data, more drivers have reported feeling confident in their driving ability (77 per cent), which is up ten per cent from 2024. More drivers this year (33 per cent) also say that they are unsure about how much cannabis is needed for effects to kick in, up six per cent from 2024. Alarmingly enough, more than half of Manitobans are unaware that the penalties associated with driving under the influence of alcohol, drugs, or a combination of substances are the same. “Drivers may face enhanced roadside sanctions, including an administrative penalty of $700, vehicle impoundment, mandatory Ignition Interlock participation for one year, an impaired driver assessment and movement of 10 levels down the Driver Safety Rating scale,” says Friesen. “Depending on the severity of convictions, impaired drivers may be charged further under the Criminal Code of Canada.”  This holiday season, CAA Manitoba is asking that those who do consume cannabis, alcohol or other drugs to plan ahead by making alternate arrangements, such as a designated driver or using a rideshare service, to get home safely.   Methodology CAA MB The online survey was conducted by DIG Insights from June 27 to July 14, 2025, with 514 Manitoba drivers aged 19 and older. Based on the sample size of n=514 and with a confidence level of 95 per cent, the margin of error for this research is +/3%.) Methodology of University of Saskatchewan study The study collected extensive data from 50 young adult drivers (aged 19–30), resulting in 250 assessments across multiple realistic driving scenarios using a simulator after consuming a 10mg THC edible.

Ewald Friesen

3 min

With the new school year days away, CAA Manitoba (CAA MB) is releasing new findings on school zone safety. A recent survey found that nearly all (90 per cent) Manitoba parents and guardians have reported unsafe driving behaviours in their school zone. As a result, most parents (62 per cent) consider their child’s school zone very unsafe. “Every parent wants to see their child to and from school safely,” says Ewald Friesen, manager, government & community Relations for CAA Manitoba. “Driving dangerously in areas where vulnerable road users are active such as children, always presents heightened road safety concerns.” Parents call for greater safety precautions in school zones According to the data, parents cited speeding, drivers blocking school bus zones and distracted driving as the most dangerous driving behaviours they witnessed in their school zone. The study also found that 43 per cent of parents choose to drive their kids to school over walking, cycling or taking a school bus, contributing to the increase in vehicle traffic in these areas. “This is an eight per cent increase in parents driving their children compared to our last survey in 2023,” says Friesen. “Parents stated their reasons for driving their children included convenience and distance between home and school, but the most concerning answer was because of traffic safety concerns.” Most Manitoba parents favour greater safety precautions in school zones, including lower speed limits, enhanced infrastructure, improved enforcement and education. The data shows that the majority of parents (83 per cent) support reducing speed limits in school zones during the school year, a common practice in the province. A majority of parents also believe that automated speed enforcement (ASE) is an effective deterrent to speeding in school zones, while recognizing there are other tools, including speed bumps and digital speed detection signs, as effective ways to slow drivers around their child’s school. CAA Manitoba is encouraging motorists to make responsible driving choices to protect children as they travel to and from school. CAA Manitoba has the following tips when travelling in school zones: Help reduce traffic with active school travel: Encourage your kids to walk or wheel to school to ease traffic congestion. If your school is a further distance, CAA MB encourages parents and guardians to park a block away and walk to school to reduce the volume of vehicles and improve sightlines. Put away distractions: It’s important to put away distractions such as phones and be extra attentive in school zones for both motorists and pedestrians. Slow down: Know and respect the speed limit in your neighbourhood’s school zones. Give yourself plenty of time to drop off your kids at school to avoid rushing. Choose a safe spot to drop off and pick up your children from school: Follow your school’s rules and avoid double parking or stopping on crosswalks, dropping off or picking up your kids on the opposite side of the street, and stopping in moving traffic as kids rush out. Instead, use the designated drop-off areas or consider a spot a bit farther away from school that is easily accessible and safe. Make eye contact with pedestrians: With the excitement of going back to school, anticipate that children may not easily see or hear your moving vehicle, so make eye contact with pedestrians crossing the road. Stop for school buses: Never pass a stopped school bus with an activated stop arm and flashing red lights as children get on and off the bus. Passing a school bus as it loads and unloads children – not only is this dangerous, but it’s also illegal. Watch for CAA School Safety Patrollers: When travelling through school zones, watch for CAA School Safety Patrollers in their lime green safety vests, as they play an important role in ensuring the roadway is safe before kids cross on their own. Visit schoolpatrolmanitoba.com for more information. CAA supports safety in school zones through the CAA School Safety Patrol® program. The program was developed to protect, educate and empower elementary school children on safe road-crossing practices. For more school zone safety tips, visit caamanitoba.com/schoolzonesafety. The online survey was conducted by DIG Insights in May 2025, with 516 Manitoba parents/guardians with children attending school from kindergarten to grade 8. Based on the sample size of n=516 and with a confidence level of 95 per cent, the margin of error for this research is +/3%.)

Ewald Friesen

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Biography

Ewald (pronounced A-vault) is the Manager of Government and Community Relations (GCR) at CAA Manitoba and brings a wide range of knowledge and experience to the role.

He has worked in politics and government for over 20 years, in four provinces and three countries. In his career he’s been a consultant, advisor, speechwriter, and strategic communications specialist in the private sector, within the political parties and on political campaigns at the federal, provincial, and municipal levels of government. His private sector roles include broadcasting, media and several consultancy agencies serving both Canadian and US markets. Ewald was a co-founder and managing partner at MediaStyle Inc. (now Em-dash), a full-service communications and political consulting firm in downtown Ottawa. He was also a speechwriter for Canada’s Truth and Reconciliation Commission closing events. His work abroad included acting as an international elections observer with the Organization of American States (OAS) overseeing elections in Peru and Ecuador.

He joins CAA Manitoba from his most recent role as a freelance speechwriter and marketing strategist for several public affairs clients across Canada including various public sector advocates, Indigenous groups, and in policy areas of health, education, and childcare.

As a lifelong learner, Ewald has a Bachelor’s Degree (Honours, Politics) from the University of Winnipeg and a Master of Arts (Political Science) from McGill University.

Ewald is based in Winnipeg and manages CAA Manitoba’s GCR team which includes doing work related to provincial and municipal government and stakeholder relations and ongoing community relations efforts to make roads safer in Manitoba.

Industry Expertise

Automotive
Legislative Office
Government Relations
Public Policy
Safety

Areas of Expertise

Congestion Management
School Zone Safety
Road Safety
Government & Community Relations
Policy Advocacy
Road User Safety

Education

McGill University

Master of Arts

Political Science

2010

University of Winnipeg

Bachelor of Arts (Honours)

Politics

2006

Media Appearances

Safety concerns prompt more parents to drive kids to school, creating more traffic: CAA survey

Winnipeg Free Press  online

2025-08-27

A new study suggests more Manitoba parents are driving their children to school because of traffic safety concerns, in turn creating more congestion. “The traffic safety concerns that are witnessed around school zones are correlated with, paradoxically, an increase in traffic,” said Ewald Friesen, CAA Manitoba’s manager of government and community relations.

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Photo radar gets thumbs-up in CAA survey

Winnipeg Free Press  online

2025-07-30

Most Manitobans support the use of automated traffic cameras to enforce speed limits, new polling suggests.
Speeding continues to be a significant problem in Manitoba and according to our survey, automatic speed enforcement… can be part of the solution,” said Ewald Friesen, spokesperson for CAA Manitoba.

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Manitobans coming through loud and clear on province’s worst roads

CityNews Winnipeg  online

2025-04-11

When it comes to nominating Manitoba’s worst roads people are making their voices heard.
“We’ve seen a record number of nominations this year, and a number of new municipalities participate that haven’t traditionally took part, meaning there is a lot of appetite for our campaign,” said Ewald Friesen, the manager of government and community relations for CAA Manitoba.

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