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Ewald Friesen - CAA Club Group. Winnipeg, MB, CA

Ewald Friesen

Manager, Government and Community Relations | CAA Manitoba

Winnipeg, MB, CANADA

Ewald manages CAA's advocacy and community relations efforts in Manitoba.






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Ewald (pronounced A-vault) is the Manager of Government and Community Relations (GCR) at CAA Manitoba and brings a wide range of knowledge and experience to the role.

He has worked in politics and government for over 20 years, in four provinces and three countries. In his career he’s been a consultant, advisor, speechwriter, and strategic communications specialist in the private sector, within the political parties and on political campaigns at the federal, provincial, and municipal levels of government. His private sector roles include broadcasting, media and several consultancy agencies serving both Canadian and US markets. Ewald was a co-founder and managing partner at MediaStyle Inc. (now Em-dash), a full-service communications and political consulting firm in downtown Ottawa. He was also a speechwriter for Canada’s Truth and Reconciliation Commission closing events. His work abroad included acting as an international elections observer with the Organization of American States (OAS) overseeing elections in Peru and Ecuador.

He joins CAA Manitoba from his most recent role as a freelance speechwriter and marketing strategist for several public affairs clients across Canada including various public sector advocates, Indigenous groups, and in policy areas of health, education, and childcare.

As a lifelong learner, Ewald has a Bachelor’s Degree (Honours, Politics) from the University of Winnipeg and a Master of Arts (Political Science) from McGill University.

Ewald is based in Winnipeg and manages CAA Manitoba’s GCR team which includes doing work related to provincial and municipal government and stakeholder relations and ongoing community relations efforts to make roads safer in Manitoba.

Industry Expertise (5)


Legislative Office

Government Relations

Public Policy


Areas of Expertise (6)

Congestion Management

School Zone Safety

Road Safety

Government & Community Relations

Policy Advocacy

Road User Safety

Education (2)

University of Winnipeg: Bachelor of Arts (Honours), Politics 2006

McGill University: Master of Arts, Political Science 2010

Media Appearances (2)

Speeding, traffic congestion top concerns in school zones for parents: CAA

Winnipeg Sun  online


“We want to remind motorists that they need to be extra vigilant as students return to school this week,” said Ewald Friesen, CAA Manitoba manager of government and community relations, in a release Tuesday. “Kids will be excited to see their friends and teachers and may fail to check their surroundings before stepping out onto the street.” The top three concerns are drivers speeding (32%), traffic congestion in and around school (30%), and a lack of street/school parking (26%). Other concerns include illegal parking or stopping, jaywalkers, distracted pedestrians and drivers, and drivers not obeying traffic signs. As a result of those concerns, many parents drive their children to school, further exacerbating traffic congestion, Friesen said. “While there are always parents who must drive their children to school, we do encourage parents and students to try other modes of transportation to get to class,” said Friesen. “Things like walking, biking and skateboarding are great exercise and lots of fun, and fewer cars will help alleviate parents’ concerns.”

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CAA reveals Manitoba's worst road

CTV News Winnipeg  online


“We know the campaign works. People vote in the annual CAA Worst Roads Campaign because it gives Manitobans a platform to continue putting pressure on various levels of government to understand what roads they believe are in urgent need of repair,” said Ewald Friesen, manager of government and community relations for CAA Manitoba, in a news release. For the first time, the top three worst roads are all outside of Winnipeg. This includes 18th Street in Brandon in second place and Highway 34 taking the third spot. However, Winnipeg roads still make up half of the top 10 list. “The results aren’t surprising, as we’ve seen more rural roads make the list over the past few years,” Friesen said. "Those who responded to the annual Worst Roads campaign have banded together to make sure rural roads are being prioritized.”

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