Ewald Friesen

Manager, Government and Community Relations CAA Manitoba

  • Winnipeg MB

Ewald manages CAA's advocacy and community relations efforts in Manitoba.

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3 min

MEDIA RELEASE: Nearly All Manitoba Parents Report Unsafe Driving in School Zones, CAA Study Finds.

With the new school year days away, CAA Manitoba (CAA MB) is releasing new findings on school zone safety. A recent survey found that nearly all (90 per cent) Manitoba parents and guardians have reported unsafe driving behaviours in their school zone. As a result, most parents (62 per cent) consider their child’s school zone very unsafe. “Every parent wants to see their child to and from school safely,” says Ewald Friesen, manager, government & community Relations for CAA Manitoba. “Driving dangerously in areas where vulnerable road users are active such as children, always presents heightened road safety concerns.” Parents call for greater safety precautions in school zones According to the data, parents cited speeding, drivers blocking school bus zones and distracted driving as the most dangerous driving behaviours they witnessed in their school zone. The study also found that 43 per cent of parents choose to drive their kids to school over walking, cycling or taking a school bus, contributing to the increase in vehicle traffic in these areas. “This is an eight per cent increase in parents driving their children compared to our last survey in 2023,” says Friesen. “Parents stated their reasons for driving their children included convenience and distance between home and school, but the most concerning answer was because of traffic safety concerns.” Most Manitoba parents favour greater safety precautions in school zones, including lower speed limits, enhanced infrastructure, improved enforcement and education. The data shows that the majority of parents (83 per cent) support reducing speed limits in school zones during the school year, a common practice in the province. A majority of parents also believe that automated speed enforcement (ASE) is an effective deterrent to speeding in school zones, while recognizing there are other tools, including speed bumps and digital speed detection signs, as effective ways to slow drivers around their child’s school. CAA Manitoba is encouraging motorists to make responsible driving choices to protect children as they travel to and from school. CAA Manitoba has the following tips when travelling in school zones: Help reduce traffic with active school travel: Encourage your kids to walk or wheel to school to ease traffic congestion. If your school is a further distance, CAA MB encourages parents and guardians to park a block away and walk to school to reduce the volume of vehicles and improve sightlines. Put away distractions: It’s important to put away distractions such as phones and be extra attentive in school zones for both motorists and pedestrians. Slow down: Know and respect the speed limit in your neighbourhood’s school zones. Give yourself plenty of time to drop off your kids at school to avoid rushing. Choose a safe spot to drop off and pick up your children from school: Follow your school’s rules and avoid double parking or stopping on crosswalks, dropping off or picking up your kids on the opposite side of the street, and stopping in moving traffic as kids rush out. Instead, use the designated drop-off areas or consider a spot a bit farther away from school that is easily accessible and safe. Make eye contact with pedestrians: With the excitement of going back to school, anticipate that children may not easily see or hear your moving vehicle, so make eye contact with pedestrians crossing the road. Stop for school buses: Never pass a stopped school bus with an activated stop arm and flashing red lights as children get on and off the bus. Passing a school bus as it loads and unloads children – not only is this dangerous, but it’s also illegal. Watch for CAA School Safety Patrollers: When travelling through school zones, watch for CAA School Safety Patrollers in their lime green safety vests, as they play an important role in ensuring the roadway is safe before kids cross on their own. Visit schoolpatrolmanitoba.com for more information. CAA supports safety in school zones through the CAA School Safety Patrol® program. The program was developed to protect, educate and empower elementary school children on safe road-crossing practices. For more school zone safety tips, visit caamanitoba.com/schoolzonesafety. The online survey was conducted by DIG Insights in May 2025, with 516 Manitoba parents/guardians with children attending school from kindergarten to grade 8. Based on the sample size of n=516 and with a confidence level of 95 per cent, the margin of error for this research is +/3%.)

Ewald Friesen

3 min

MEDIA RELEASE: CAA Research Finds Distracted Driving and Speeding Are the Top Two Road Safety Concerns in Manitoba

A new survey conducted by CAA Manitoba found that Manitobans are very worried about the dangerous driving they’ve seen across the province, especially distracted driving and speeding. The study found that 88 per cent of Manitoba drivers feel somewhat or very concerned about distracted driving. According to Manitoba Public Insurance (MPI), distracted driving is now the number one cause of fatalities on Manitoba roadways. “It is no surprise that Manitobans are concerned about the dangerous driving they have witnessed, especially when it comes to distracted drivers,” says Ewald Friesen, manager, government & community relations for CAA Manitoba. “What is most concerning, however, is that currently, Manitoba does not have a specific distracted driving law, which could help deter distracted drivers and increase road safety.” CAA Manitoba’s research indicates that almost half (46 per cent) of Manitobans have admitted to being distracted drivers, while most (63 per cent) have witnessed a close-call collision or traffic violation caused by distracted driving. Most concerning, 13 per cent of drivers reported being directly involved in a collision due to distracted driving. Our research found that more than half of Manitobans believe increasing fines and penalties can discourage distracted drivers. “We know that drivers who text are far more likely to be involved in a crash or near-crash compared to non-distracted drivers,” adds Friesen. “Distractions inside and outside your vehicle can draw your focus away from where it needs to be most.” In addition to distracted driving, speeding continues to be a significant problem in Manitoba, and Automatic Speed Enforcement (ASE) may be an additional tool that has been shown in other jurisdictions to help. Additional research conducted by CAA shows that 82 per cent of Manitobans stated that speeding is also a problem this year. That same study found that 65 per cent of drivers support the use of ASE cameras. In fact, almost three-quarters of Manitobans say that ASE can help deter speeding and slow drivers down. “ASEs can be a valuable tool in positively shifting driver behaviour and protecting vulnerable road users, especially in areas with schools and community centres,” says Friesen. “Photo radar cameras should not be used as a revenue generator but rather as a tool to encourage safe driving behaviours, especially in school zones.” As of right now, Winnipeg is the only municipality in Manitoba with the right to use photo enforcement; however, other municipalities continue to lobby for similar rights. In addition to tools such as ASE cameras, Manitobans support higher fines and harsher penalties or suspensions, especially for repeat offenders. Over half of Manitobans (60 per cent) believe increasing the penalties on repeat offenders is the most effective way to discourage drivers from speeding, especially in school zones or near community centres. “CAA Manitoba continues to advocate for safer roads across all municipalities, especially for vulnerable road users,” says Friesen. “Standardized practices across municipalities regarding distracted driving laws and ASE cameras can help ensure that they are used in a predictable way that improves road safety and reinforces public trust.” For more information about dangerous driving and road safety, visit: www.caamanitoba.com/advocacy Speeding and Dangerous Driving Methodology The online survey was conducted by DIG Insights from March 7 to March 19, 2025, with 500 Manitoba drivers aged 18 and older. Based on the sample size of n=500 and with a confidence level of 95 per cent, the margin of error for this research is +/3%.) Distracted Driving Methodology The online survey was conducted by DIG Insights from February 11 to February 21, 2025, with 506 Manitoba drivers aged 18 and older. Based on the sample size of n=506 and with a confidence level of 95 per cent, the margin of error for this research is +/3%.)

Ewald Friesen

2 min

MEDIA RELEASE: Provincial Trunk Highway 34 Named the Worst Road in Manitoba

Manitobans have spoken – and the results are in. The 2025 CAA Worst Road is Provincial Trunk Highway 34 (PTH 34) in Central Plains/Pembina Valley, Manitoba. Frustrations with potholes, poor road maintenance, poor road signage and unpaved roads pushed PTH 34 to the number one spot. This marks this road’s sixth appearance on the CAA Worst Roads Top 10 list; however, this is the first time it has taken the top spot. This year also marks a historic first for the CAA Worst Roads campaign – for the first time in its 14-year history, nine out of ten roads on the top 10 list are from rural Manitoba communities. Saskatchewan Avenue, the only Winnipeg road on the list in 2025, has appeared on the CAA Worst Roads list for the last seven consecutive years. "The CAA Worst Roads campaign provides a powerful snapshot to governments on where to prioritize budgets and move up road repairs by giving Manitobans an opportunity to have their say on the difficulties they are experiencing in getting around," says Ewald Friesen, manager of government and community relations for CAA Manitoba, "We saw the proof of this when last year's winner, 18th Street in Brandon, received a swift and coordinated response from governments on the same day the results were released, with shovels in the ground by Fall.” This year’s campaign saw an almost 50 per cent increase in roads nominated, with 723 different roads across 86 municipalities. CAA research shows that 39 per cent of respondents expressed dissatisfaction with road work projects, stating that the roads don’t last long before they must be repaired again. However, 88 per cent are willing to put up with the inconvenience of construction in exchange for long-term improvements. "Manitobans take to this campaign because they are hopeful for change,” says Friesen. “CAA’s annual campaign plays a critical role in highlighting the roads that need urgent attention, providing governments with a better understanding of where Manitobans want these investments made." Half of the roads on the top 10 list are new this year. These include Provincial Road 234 in Interlake, Provincial Road 349 in Westman, Provincial Road 239 in Interlake, 26th Street in Brandon, and Provincial Trunk Highway 12 in Eastman. Manitoba's Top 10 Worst Roads for 2025 1. Provincial Trunk Highway 34, Central Plains/Pembina Valley 2. Provincial Road 234, Interlake 3. Provincial Road 307, Whiteshell 4. Provincial Road 239, Interlake 5. Provincial Road 349, Westman 6. 26th Street, Brandon 7. Provincial Trunk Highway 12, Eastman 8. Provincial Trunk Highway 26, Central Plains 9. Richmond Avenue, Brandon 10. Saskatchewan Avenue, Winnipeg "CAA Manitoba urges all levels of government to prioritize road safety through predictable, year-over-year investment and timely repairs," adds Friesen. “CAA Manitoba will continue to advocate for Manitobans to drive positive change in communities across the province." For more information and historical results, please visit: https://www.caamanitoba.com/advocacy/government-relations/worst-roads

Ewald Friesen
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Biography

Ewald (pronounced A-vault) is the Manager of Government and Community Relations (GCR) at CAA Manitoba and brings a wide range of knowledge and experience to the role.

He has worked in politics and government for over 20 years, in four provinces and three countries. In his career he’s been a consultant, advisor, speechwriter, and strategic communications specialist in the private sector, within the political parties and on political campaigns at the federal, provincial, and municipal levels of government. His private sector roles include broadcasting, media and several consultancy agencies serving both Canadian and US markets. Ewald was a co-founder and managing partner at MediaStyle Inc. (now Em-dash), a full-service communications and political consulting firm in downtown Ottawa. He was also a speechwriter for Canada’s Truth and Reconciliation Commission closing events. His work abroad included acting as an international elections observer with the Organization of American States (OAS) overseeing elections in Peru and Ecuador.

He joins CAA Manitoba from his most recent role as a freelance speechwriter and marketing strategist for several public affairs clients across Canada including various public sector advocates, Indigenous groups, and in policy areas of health, education, and childcare.

As a lifelong learner, Ewald has a Bachelor’s Degree (Honours, Politics) from the University of Winnipeg and a Master of Arts (Political Science) from McGill University.

Ewald is based in Winnipeg and manages CAA Manitoba’s GCR team which includes doing work related to provincial and municipal government and stakeholder relations and ongoing community relations efforts to make roads safer in Manitoba.

Industry Expertise

Automotive
Legislative Office
Government Relations
Public Policy
Safety

Areas of Expertise

Congestion Management
School Zone Safety
Road Safety
Government & Community Relations
Policy Advocacy
Road User Safety

Education

University of Winnipeg

Bachelor of Arts (Honours)

Politics

2006

McGill University

Master of Arts

Political Science

2010

Media Appearances

Safety concerns prompt more parents to drive kids to school, creating more traffic: CAA survey

Winnipeg Free Press  online

2025-08-27

A new study suggests more Manitoba parents are driving their children to school because of traffic safety concerns, in turn creating more congestion. “The traffic safety concerns that are witnessed around school zones are correlated with, paradoxically, an increase in traffic,” said Ewald Friesen, CAA Manitoba’s manager of government and community relations.

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Photo radar gets thumbs-up in CAA survey

Winnipeg Free Press  online

2025-07-30

Most Manitobans support the use of automated traffic cameras to enforce speed limits, new polling suggests.
Speeding continues to be a significant problem in Manitoba and according to our survey, automatic speed enforcement… can be part of the solution,” said Ewald Friesen, spokesperson for CAA Manitoba.

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Manitobans coming through loud and clear on province’s worst roads

CityNews Winnipeg  online

2025-04-11

When it comes to nominating Manitoba’s worst roads people are making their voices heard.
“We’ve seen a record number of nominations this year, and a number of new municipalities participate that haven’t traditionally took part, meaning there is a lot of appetite for our campaign,” said Ewald Friesen, the manager of government and community relations for CAA Manitoba.

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