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Charles Frame - Emory University, Goizueta Business School. Atlanta, GA, US

Charles Frame Charles Frame

Assistant Professor in the Practice of Marketing | Emory University, Goizueta Business School




Charles Frame Publication







Charles D. Frame holds a joint appointment at Emory University, where he serves in the faculty of Goizueta Business School as an adjunct associate professor of marketing, and the School of Medicine, where he’s the executive director of the Emory Center for Healthcare Leadership. In this capacity, Frame works with major healthcare organizations to assess their performance and develop their leadership.

At Goizueta, Frame teaches a variety of marketing course at the MBA and Executive MBA levels, including marketing research, marketing management, and melds his expertise in business and healthcare wth an innovative course on biotech market analysis. His principal research interest is in the area of determinants of customer satisfaction and quality perception. Frame’s current research focuses on the assessment of markets for emerging technologies, customer satisfaction, and salesperson effectiveness.

In addition, his other research interests include price negotiation in the purchase process, the marketing of professional services, the effects of consumer experience and expertise on the decision process, and asymmetric information and signaling theory. Frame has done extensive work and achieved consulting experience in the areas of customer satisfaction measurement, psychological assessment, and employee/leader performance assessment.

An active researcher in the areas of leadership effectiveness, customer satisfaction, consumer involvement, and quality perceptions, Frame is a co-editor and contributor to the Jossey-Bass book, The 21st Century Healthcare Leader. He served as director of the Management Development Program at Emory University and has worked as an consultant to a variety of firms including, The American Cancer Society, AT&T, Champion International and Johnson & Johnson. Prior to his doctoral studies, he worked in planning and marketing research for a major consulting engineering firm.

Areas of Expertise (4)

Biotech Market Analysis

Marketing Research


Marketing Strategy

Education (2)

Indiana University: PhD, Marketing Research Methodology 1985

Syracuse University: BS, Business/Environmental Engineering 1975

In the News (1)


Atlantic Pediatric Device Consortium  online


Charles Frame, Ph.D. serves as Director of the APDC Business Planning Core and is an Assistant Professor at Emory School of Medicine and Adjunct Associate Professor at the Goizueta Business School at Emory University. He coordinates business planning and marketing efforts for the APDC and provides marketing expertise and guidance with project PI’s and other APDC inventors. Dr. Frame’s direct efforts related to these projects include assessment of funding mechanisms (both private-sector and Federal), analysis of level and market strength of competing devices, assessment of size of markets for innovations, market segmentation, and analysis of channels of distribution for successful commercialization.

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