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Fritz Roka, Ph.D. - Florida Gulf Coast University. Fort Myers, FL, US

Fritz Roka, Ph.D.

Expert in agriculture economics | Florida Gulf Coast University


Fritz Roka specializes in the study and research of Florida agribusiness.



Fritz Roka, Ph.D. Publication



Agricultural Labor Economics - 2018 Florida Agricultural Policy Outlook Conference Mexico’s ‘crop dumping’ is hurting Florida farmers



Fritz Roka is the director of Florida Gulf Coast University's Center of Agribusiness. Roka's work with the center includes enhancing the public's awareness of agribusiness and its importance to Southwest Florida’s economy. Prior to joining FGCU in August 2018, Fritz was an associate professor of agricultural economics at the University of Florida’s Southwest Florida Research and Education Center - Immokalee. His extension and research interests include farm management issues and management of agricultural labor. From 2010 to 2017, Fritz and his team designed and implemented a training program for Florida Farm Labor Supervisors.

Areas of Expertise (6)

Farm Management

Farm Labor

Citrus Business

Florida Agribusiness

Agricultural Economic Impact

Ecological Value of Agriculture

Education (3)

North Carolina State University: Ph.D., Economics 1993

University of Maryland: M.S., Agricultural Economics 1988

University of Maryland: B.S., Agricultural Economics 1977

Affiliations (6)

  • Agricultural & Applied Economics Association (AAEA) : Member
  • Southern Agricultural Economics Association (SAEA) : Member
  • International Farm Management Association (IFMA) : Member
  • Florida State Horticultural Association : Member
  • Redlands Christian Migrant Association (RCMA) : Advisory Committee Member
  • IHN Roska Citrus LLC. : President

Selected Media Appearances (9)

Annual Agriculture event at FGCU draws in hundreds of local high schoolers

ABC7  tv


FGCU hosted hundreds of high schoolers at the annual agriculture event to learn more about the industry. Fritz Roka emphasizes the importance of the industry.

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Lawmakers debate reducing required natural sugar amounts in Florida orange juice

NBC2  tv


Fritz Roka discussing citrus greening and Florida lawmakers wanting to reduce the amount of sugar in your orange juice.

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Mexico’s ‘crop dumping’ is hurting Florida farmers

NBC2  tv


Fritz Roka discusses the crop competition from Mexico and the pressure felt by Florida farmers.

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Florida failed to secure supplies for ill farmworkers — then Fried blamed DeSantis

Politico  online


Fritz Roka discusses the harvest timeline in Florida.

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Proposed Florida bill requiring employers to check employee immigration status excludes farm owners

NBC2  tv


Fritz Roka discusses E-Verify and the H-2A temporary visa.

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Citrus industry in SWFL: ‘Can we survive?’

NBC2  tv


Fritz Roka discusses the closure of citrus processor Southern Gardens and its impact on the industry.

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Farmers are seeking more temporary H-2A workers, and keeping them longer

Net Nebraska  


Fritz Roka talks about the H-2A program and its impact on citrus growers in Florida.

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Will first-time Florida permit be palmetto berry industry game-changer?

The News-Press  


Fritz Roka discusses the commercial potential of Florida's berry industry,

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How to avoid a farmworker-related scandal

Growing Produce  


Fritz Roka talks about training and licensing for farm supervisors.

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Selected Event Appearances (4)

Economic Impact of Agriculture in Southwest Florida

Leadership Collier Class  Feb 2019

Speaker in the Business Section

Southeast Regional Fruit & Vegetable Conference  Savannah, GA, Jan 2019

Farm Labor Management in Southwest Florida – Challenges and Opportunities

21 st Congress of the International Farm Management Association  Edinburgh, UK, July 2017

Costs and Benefits of Foliar Nutritional Amendments – Evidence From a 5-year Trial

International Research Conference on Huanglongbing  Orlando, FL, Feb 9 2015

Research Focus (1)

Farm Management and Agricultural Labor Issues

Dr. Roka’s research and outreach activities have focused on farm management and agricultural labor issues as they relate to citrus, vegetables, and sugarcane produced in Southwest Florida. His citrus program assessed the economic ramifications of citrus greening and the potential of mechanical harvesting. Since 2010, Roka and a team have designed and initiated a training program for farm labor supervisors. This program teaches farm labor supervisors the regulatory responsibilities associated with managing migrant and seasonal farm workers.

Selected Research Grants (4)

Farm Labor Contractor Training Program

USDA State Block Grant program (2 separate grants) $329,658 combined total

2010 - 2013 Project director with 3 co-PIs.

Citrus Mechanical Harvesting – Economic Feasibility and Extension

Florida Dept of Citrus and State Citrus Initiative $912,000 combined total

1999 - 2014 Program director.

Effect of Cattle Grazing on Water Quality, Buck Island Project

USDA/NRI $530,000

2001 - 2003 Project director with 6 co-PIs.

Demographics of Farmworkers

Southwest Florida Regional Planning Council $35,000

1997 - 1998 Project directory with 1 co-PI.

Selected Articles (3)

Farm labor management trends in Florida, USA – challenges and opportunities

International Journal of Agribusiness Management

Roka, FM and Zhengfei Guan

2018 Reliance on foreign guest workers, rising minimum wages, and corporate social responsibility are three trends emerging within the Florida agricultural economy, particularly among labor-intensive specialty crop farms. These trends are creating higher costs and pushing employers into new management relationships with their farmworkers. On one hand, higher costs compromise the competitive position of agricultural operations. On the other hand, new management strategies could increase overall worker productivity, offset some administrative costs associated with labor management, and create new avenues of market access for their products. The success to which agricultural employers adjust to these trends with cost effective management strategies likely will determine their long-term economic success.

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Pre-employment costs associated with H-2A agricultural workers and the effects of the ‘60-minute rule’

International Food and Agribusiness Management Review

Roka, FM, S Simnitt, and D Farnsworth

2017 Agricultural employers increasingly are turning to the foreign guest worker program, known as H-2A, as a means to secure a legal workforce. This paper outlines the procedural aspects and costs of recruiting and hiring H-2A workers. Cost data is from a 2014 survey of citrus harvesters and defines pre-employment costs as filing fees, advertising, surety bonds, travel, and housing. The pre-employment costs associated with guest workers are estimated to be nearly $ 2,000 per worker. The survey was motivated by the ‘60-minute rule’ imposed by the U.S. Department of Labor prior to the 2012-13 citrus harvesting season. Cost data were collected across two crop season, 2012-13 and 2013-14, to analyze the cost implications of the rule. We found that the 60-minute rule significantly increased filing fees. These fees, however, represent a very small share of total costs and overall pre-employment costs associated with the H-2A program did not significantly change.

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Lessons Learned Developing an Extension-Based Training Program for Farm Labor Supervisors

Journal of Extension

Roka, Fritz, Carlene Thissen, Paul Monaghan, Maria Morera, Sebastian Galindo- Gonzalez, and Jose Tovar-Aguilar

2017 This article outlines a four-step model for developing a training program for farm labor supervisors. The model draws on key lessons learned during the development of the University of Florida Institute of Food and Agricultural Sciences Farm Labor Supervisor Training program. The program is designed to educate farm supervisors on farm labor laws and to support compliance with workplace regulations critical for the safety of farmworkers and the economic sustainability of agricultural industries. Attentive to building partnerships, assessing needs, tailoring the curriculum, and conducting evaluations, the model can be applied elsewhere to address the farm labor issues confronted by specialty crop growers in other states.

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