Gabriel McIntyre
Game Design Instructor / Gamification Consultant | The Game Beyond
Atlanta, GA, UNITED STATES
Learn award winning game design from a master. Professor, Artist, Game Designer and Dudeist Priest.
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Biography
Gabriel McIntyre has been teaching ‘Interactive Performance Design and Games’ and New Media at the College of Arts in Utrecht, The Netherlands for almost a decade. He has worked on video games for clients such as Sony, Davilex, T-Mobile and Microsoft. The campaigns he worked on have won a number of digital and advertising awards. He is known in Europe for being a Viral Video and New Media Dude. For many years he was an evangelist of online video before Youtube. He worked on two popular early online video sites in Europe, Mobuzz TV and Xolo.TV that have won International broadcasting awards.
Gabriel has given keynotes at conferences all around the world in innovation, marketing, digital trends and gamification. DLD (Munich), SIME (Vienna), Picnic (Amsterdam), Le Web (Paris), DMEXCO (Berlin), Webcom (Montreal), La Red Innova (Madrid), and The Monaco Media Forum (Monaco) are a few of the events which he has spoken. He has been interviewed about new media trends for articles in Forbes Magazine, The Wall Street Journal, BBC and The Telegraaf.
If you want to know about the future, innovate your current communication processes or need a creative with a crystal ball, Gabriel McIntyre is your man.
Industry Expertise (3)
Education/Learning
Computer Gaming
Advertising/Marketing
Areas of Expertise (3)
Game Design
Gamification
Innovation
Education (3)
College of Arts of Utrecht: Masters, Game Design 2000
College of Arts of Utrecht: Bachelor, Audio Visual Media 1999
University of Portsmouth: Bachelor, European Media Studies 2000
Affiliations (2)
- The Lovie's Award - Judge
- The Webby Awards - Judge
Links (5)
Languages (2)
- Dutch
- English
Testimonials (5)
Benjamin Ruschin, Founder | Marketing Natives
Gabe is one of the best speakers and entertainers I’ve seen on stage – ever. The way he makes audiences crack up in laughter, whilst providing such insightful knowledge, makes his speaking appearances truly unique!
Loïc Le Meur, Cofounder | Le Web
Gabe is a secret weapon for event organizers. I’ve had him speak twice at Le Web. He has big impact. The crowd is always entertained, energized & enlightened.
onetoone.de, Student | Marketing Natives
"The audience resonated particularly well with the lecture by Gabe McIntyre about game design. He explained with an interactive presentation elements such as how emotional learning about games can work in marketing. "For the first time it has been a good experience," said Laura Sadau and Keith Wischermann, student of the Hamburg Brand Academy. Gabe McIntyre's lecture was "exotic and something else" exerpt from article on onetoone.de
Rupert Schäfer, Founder | Nunatak Group
Gabe Mac is an amazing fantastic speaker that will elevate your event to heights of unknown awesomeness.
Graham Brown-Martin, Founder | Education Design Labs
Gabe Mac is without question one of the finest speakers that I have had the opportunity to work with. Energetic, concise and engaging are just three words I would use to describe his delivery as he takes his audience on what feels like an adventure.
Event Appearances (24)
The Game Beyond - Learn the Basics of Gamification
Creative Drive In Heerlen, Limburg
2013-05-15
Creativity in Marketing
Marketing Natives Zurich, Switzerland
2013-05-11
Experiential Marketing
Marketing Natives Zurich, Switzerland
2013-06-09
The Game Beyond Gamification Method
Amsterdam Startup Week Amsterdam, The Netherlands
2013-02-12
Biometrics in Advertising
Red Innova Madrid, Spain
2013-06-13
Location Based Advertising
Marketing Natives Vienna, Austria
2013-04-11
Crowd sourcing and Co-creation
DMEXCO Hamburg, Germany
2011-09-23
Serious Games in Advertising
NEXT Berlin, Germany
2011-05-31
Virtual Immortality
Webcom Montreal, Canada
2013-05-12
Crowd Sourcing - Moderator Panel
Nonick Conference Bilbao, Spain
2009-04-23
Mobile Media Panelist
Monaco Media Forum Monaco
2008-11-11
Online Video Revolution
Le Web Paris, France
2007-12-18
The Game Beyond - Learn the Basics of Gamification
Marketing Natives Hamburg, Germany
2013-01-09
Change the way they work with Games - Award Winning Microsoft Case Study
SIME Vienna, Austria
2011-04-27
Online Video Revolution for Buisiness
Blognomics Amsterdam, The Netherlands
2007-05-09
User Generated Content
MIPTV Cannes, France
2007-10-07
User Generated Content
DLD Munich, Germany
2007-01-27
Videoblogging Media Revolution
DLD Munich, Germany
2006-01-27
Citizen Journalism Panelist
Podcast Day Cologne Germany
2006-05-23
User Generated Media - Panleist
Le Web Paris, France
2005-12-05
DLD Women - the Game Beyond
DLDWomen Muncih
2014-07-20
Kinnernet - Ignite
Kinnernet Europe Avallon France
2014-06-05
HR and Games
Thought Leader Global Schiphol NL
2013-10-11
The Game Beyond - Gamification Workshop
DLD Women 2014 Munich Germany
2014-07-21
Sample Talks (1)
Learn the Basics of Game Design
The Game Beyond is a workshop in Game Design. This Gamification Course is an intense 1 day workshop / game. Players tap into the natural understanding of playing games, using The Game Beyond method, to unlock the natural game design skills in us all. The Game Beyond method allows for the rapid prototyping of games to complete real world goals. Watch some reactions: http://youtu.be/9LBKRWtvQ04 More information about this talk can be found at http://thegamebeyond.com
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Corporate Training
Fees
Research Focus (3)
ALTERNATE REALITY GAMES FOR MICROSOFT'S EMPLOYEES
How games changed worker habits
2011-01-17
While consulting for Indie-Amsterdam, The Game Beyond consultant Gabriel McIntyre developed and produced an Alternate Reality Game for Microsoft The Netherlands together with game designers Bas Haas and Jelte van der Maat. The Project won Indie it's first Spin Award. “To design and produce Alternative Reality Game is difficult enough. Achieving this internally at a company such as Microsoft Holland where it is “business as usual” is special. This requires guts. What we liked is that one is able to show how games push people over the limits of existing departments, as well as transferring knowledge to create new social networks within the company. It is a fine example of integration of training on the job, communication and games, so worth a Silver Spin Award.” — The Spin Awards jury report
Buy one Give one free Robot
Game techniques in traditional promotions.
2012-04-10
How can gaming techniques be applied to traditional campaigns? The Game Beyond worked on the launch of Ben & Jerry’s fair-trade products in the Netherlands. to promote the new 'Fairly Nuts' ice cream to the Dutch market, a movement of giving was developed. We called it, 'The Givolution', One of the questions was how can we transform the standard 'buy one get one free' promotion to something closer to the “Givolution”? Solution: A “Giving Robot” was developed to let Ben & Jerry’s ice cream customers give an ice-cream to a stranger with the barcode and a website. Customers could control who they gave their ice cream to remotely via a webcam, which interfaced with a machine that was placed at the bottom of escalators at various train stations and shopping malls around Holland.
How to make Facebook fans almost die for you?
Dominos Stunt Week
2012-11-27
When asked by Domino's Netherlands to increase their Facebook fan base to 100,000 we replied, "I can have 100,000 likes by tomorrow. But they won't be real. You want real fans, it will take time." After a year of intense 360 campaigns using The Game Beyond method, we gained a loyal fan base of close to 100,000 fans. To see how loyal, we had the fans tell the latest pizza promotion while attempting a dangerous stunt. These are not trained stunt professionals, just Domino's Facebook fans.
Courses (2)
The Game Beyond Workshop
Learn how to harness the power of play and become a serious game designer. The Game Beyond is a workshop in Game Design given by Gabe Mac. This workshop is designed to tap into natural game play habits of the participants, giving a deeper understanding of the art of game design. This is done by using a model that allows for the design of a variety of games to overcome real world challenges. The workshop itself is a game designed to get the participants in a flow of collaborative innovation and rapid prototyping. What you will learn How to translate challenges into Game Goals. How to design game rules for players and systems. Effective use of Game Mechanics for your goal. How to connect with the subconscious hero drive inside everyone. How to prototype and design games for production. How to use negative and positive feedback loops effectively. “This takes the BS out of Gamification." — Jeffrey Taylor, The Firebird Feather Company
Perfect Pitch Workshop
The secret to becoming a great keynote speaker is overcoming your fear. The Game Beyond has developed a special workshop for developing Presentation skills and Pitch techniques. This workshop is a culmination of over 3 decades of presentation research, training and professional experience. "I was afraid of speaking in front of a group. After Gabe’s course I won my first art subside pitch for our startup." — Liesbette, Co-Founder Mondobanda The Perfect Pitch course is designed to give you the following skills and knowledge. All while playing games. Overcoming mental and physical stress triggers. "Stop freezing on stage." Exercise tips to hack your nerves. "Get rid of the butterflies in the stomach." Effective Powerpoint Design. "Make your presentation work for you, not against you." Speaking Techniques. "Make sure you are understood." How to communicate to 'tribes'. "The science behind great speeches in history." Body Language hacks. "Don't feel awkward on stage, feel powerful!" Keynote preparation checklist and tips. "The things that always go wrong at events." Tips to engage your audience. "Have them running in a room rather than walking out." Use technology to get your Keynote trending. "It's so easy an 8 year old can do it."
Articles (1)
Hello-World
Hello Media2014-05-19
How to use game design rules to develop sustainable loyalty programs.
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