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Ganesh  Iyer - Haas School of Business, University of California, Berkeley. Berkeley, CA, US

Ganesh Iyer Ganesh  Iyer

Professor | Marketing Group Chair | Edgar F. Kaiser Chair in Business Administration | Haas School of Business, University of California, Berkeley

Berkeley, CA, UNITED STATES

Social

Areas of Expertise (6)

Competitive Marketing Strategy Coordination and Contractual Issues Distribution Channels Marketing Information and its Effects Bounded Rationality Internet Institutions and Competition

About

Ganesh Iyer is the Edgar F. Kaiser Professor of Business Administration at Berkeley Haas. He received his PhD from the University of Toronto, and he was previously on the faculty at Olin Business School, Washington University in St. Louis. He is currently a Senior Editor for Marketing Science and has been an Associate Editor for Marketing Science, Management Science, and Quantitative Marketing and Economics. He was also a member of the Board of the Informs Society for Marketing Science as Secretary of the Board from 2012-2016. He has served as the Associate Dean for Academic Affairs and Chair of Faculty of Berkeley Haas from 2008-2010, Member and Chair of the Berkeley Haas Policy and Planning Committee from 2012-2014, and Chair of the school’s Marketing Group from 2010-2011.

Iyer's research uses economic theory to study marketing strategy problems. He has written extensively on various areas of marketing strategy, including the coordination of product distribution, marketing information, internet strategy, strategic communication, and bounded rationality in marketing strategy. His research has won the Little Award in 2000 for the best paper published in Management Science and Marketing Science, and he has been a finalist for this best paper award on four other occasions (1998, 2003, 2005 and 2012). His papers have also been finalists for the Informs Society of Marketing Science Long Term Impact Award in 2012, 2013 and 2014.

Education (3)

University of Toronto: PhD, Marketing

University of Bombay: MA, Management Studies

University of Bombay: BEng, Electrical Engineering

Honors & Awards (17)

Finalist for the John D.C Little Best Paper Award

Awarded for the paper “Competition in Consumer Shopping Experience,” published in Marketing Science.
2012

Finalist for the 2012 Informs Long-Term Impact Award

Awarded for two papers published in Marketing Science, (“The Targeting of Advertising,” and “Internet Shopping Agents: Virtual Colocation and Competition”)
2012

Honorable Mention for the Earl F. Cheit Outstanding Teaching Award

2008

Informs Society for Marketing Science Doctoral Consortium, Faculty Fellow

2007 & 2008

AMA-Sheth Doctoral Consortium, Faculty Fellow,

2006

Finalist for the John D.C. Little Best Paper Award for 2005

Awarded for the paper “The Targeting of Advertising,” Published in Marketing Science

Marketing Science Institute’s Young Scholars Program

January, 2005

Finalist for the John D.C. Little Best Paper Award for 2003

Awarded for the paper “Internet Shopping Agents: Virtual Colocation and Competition” published in Marketing Science

Schwabacher Fellowship, Haas School of Business

2002-03

Marketing Science Institute’s Young Scholars Program

January, 2001

Winner of the John D.C. Little Best Paper Award for 2000

Awarded for the paper “Markets for Product Modification Information” published in Marketing Science

Finalist for the John D.C. Little Best Paper Award for 1998

Awarded for the paper “Coordinating Channels under Price and Non-price Competition published in Marketing Science

University of Toronto Representative to the Doctoral Consortium

AMA Santa Clara, CA, 1994

Social Sciences and Humanities Research Council of Canada Doctoral Fellowship

1994-1995

Ontario Graduate Scholarship (OGS)

1993-1996

William Twaits Scholarship

1992-1993

University of Toronto Open Scholarship

1991-1995

Selected External Service & Affiliations (6)

  • Senior Editor, Marketing Science
  • Associate Editor, Management Science
  • Area editor, Marketing Science
  • Associate Editor, Quantitative Marketing and Economics
  • Editorial Board Member, Journal of Marketing, Review of Marketing Science
  • Ad hoc reviewer, American Economic Review, Management Science, Journal of Marketing Research, Rand Journal of Economics, Operations Research, Naval Research Logistics, Journal of Economics and Management Strategy

Positions Held (1)

At Haas since 2000

2007 – present, Edgar F. Kaiser Professor of Business Administration
2003 – 2006, Associate Professor, Haas School of Business
2000 – 2003, Assistant Professor, Haas School of Business
1996 – 2000, Assistant Professor, John M. Olin School of Business, Washington University

Media Appearances (4)

Disney is offering a free education program — why women might benefit more than men

Market Watch  online

2018-01-25

Job training creates different expectations among men than women, according to a 2017 report from the World Bank, the Haas School of Business at the University of California, Berkeley, the Universidad Nacional de La Plata in Argentina and the Inter-American Development Bank, a Washington, D.C.-based company that finances development in Latin America and the Caribbean.

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Conspicuous Conservation And The Drive Toward Eco Products

Earth911  online

2016-10-04

Study authors Ganesh Iyer, a professor in the Marketing Group at UC Berkeley’s Haas School of Business, and David Soberman of the University of Toronto’s Rotman School of Management are dubbing this phenomenon “conspicuous conservation” and taking a look at how it might help companies shape their product innovation strategies, especially in certain product categories such as automotive.

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Sugar Producer

Are sugar companies exploiting the cache of social responsibility?  online

2016-07-26

New research from University of California, Berkeley’s Haas School of Business offers a compelling insight into how big businesses are capitalizing on consumers willingness to pay more for socially responsible products – phenomenon, known as “conspicuous conservation."

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What's driving the next generation of green products?

Science Daily  online

2016-06-09

The value is higher if I'm the only one," says Ganesh Iyer, a professor in the Marketing Group at UC Berkeley's Haas School of Business, and one of the study's authors. "Conversely, if an individual is the only one in his or her social circle who is driving a gas-guzzler, there will be pressure to conform."

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Selected Papers & Publications (19)

Social Responsibility and Product Innovation Marketing Science

Ganesh Iyer and David Soberman

2015

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Competing for Attention in Social Communication Markets Management Science

Ganesh Iyer and Zsolt Katona

2015

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Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology Customer Needs and Solutions

K Sudhir, et. al

2015

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Editorial: Report of the Marketing Science Editorial Review Committee Marketing Science

Ganesh Iyer, Peter Fader, Bart Bronnenberg, Scott Neslin, Oded Netzer, and Kannan Srinivasan

2014

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Editorial: New Editorial Structure for Marketing Science Marketing Science

Ganesh Iyer, Preyas Desai, Fred Feinberg, K. Sudhir, and Russ Winer

2014

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Multilateral Bargaining and Downstream Competition Marketing Science

Liang Guo and Ganesh Iyer

2013

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Competition in Consumer Shopping Experience Marketing Science

Ganesh Iyer and Dmitri Kuksov

2012

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Limited Memory, Categorization, and Competition Marketing Science

Yuxin Chen, Ganesh Iyer, and Amit Pazgal

2010

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Information Acquisition and Sharing in a Vertical Relationship Marketing Science

Liang Guo and Ganesh Iyer

2010

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Consumer Feelings and Equilibrium Product Quality Journal of Economics and Management Strategy

Ganesh Iyer and Dmitri Kuksov

2010

Corruptible Advice American Economic Journal: Microeconomics

Ganesh Iyer and Erik Durbin

2009

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Information and Inventory in Distribution Channels Management Science

G. Iyer, C. Narasimhan, and R. Niraj

2007

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The Targeting of Advertising Marketing Science

G. Iyer, D. Soberman, and J. M. Villas-Boas

2005

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Internet Shopping Agents: Virtual Colocation and Competition Marketing Science

Ganesh Iyer and Amit Pazgal

2003

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A Bargaining Theory of Distribution Channels Journal of Marketing Research

Ganesh Iyer and J. Miguel Villas-Boas

2003

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Referral Infomediaries Marketing Science 21

Ganesh Iyer, Yuxin Chen, and V. Padmanabhan

2002

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Consumer Addressability and Customized Pricing Marketing Science

Ganesh Iyer and Yuxin Chen

2002

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Markets for Product Modification Information Marketing Science

Ganesh Iyer and David Soberman

2000

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Coordinating Channels Under Price and Non-Price Competition Marketing Science

Ganesh Iyer

1998

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Teaching (3)

Marketing Management and Organization

MBA 206, EWMBA 206

Doctoral Seminar, Marketing Strategy

PHD 269-D

Doctoral Seminar

PHDBA 268C

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