Ganesh Iyer
Professor | Marketing Group Chair | Edgar F. Kaiser Chair in Business Administration | Haas School of Business, University of California, Berkeley
Berkeley, CA, UNITED STATES
Areas of Expertise (6)
Competitive Marketing Strategy
Internet Strategy and E-Commerce
Information Design
Distribution Channels
Advertising and Communication
Bounded Rationality
About
Ganesh Iyer is the Edgar F. Kaiser Professor of Business Administration at Berkeley Haas. He received his PhD from the University of Toronto, and he was previously on the faculty at Olin Business School, Washington University in St. Louis. He is currently a Senior Editor for Marketing Science and has been an Associate Editor for Marketing Science, Management Science, and Quantitative Marketing and Economics. He was also a member of the Board of the Informs Society for Marketing Science as Secretary of the Board from 2012-2016. He has served as the Associate Dean for Academic Affairs and Chair of Faculty of Berkeley Haas from 2008-2010, Member and Chair of the Berkeley Haas Policy and Planning Committee from 2012-2014, and Chair of the school’s Marketing Group from 2010-2011.
Iyer's research uses economic theory to study marketing strategy problems. He has written extensively on various areas of marketing strategy, including the coordination of product distribution, marketing information, internet strategy, strategic communication, and bounded rationality in marketing strategy. His research has won the Little Award in 2000 for the best paper published in Management Science and Marketing Science, and he has been a finalist for this best paper award on four other occasions (1998, 2003, 2005 and 2012). His papers have also been finalists for the Informs Society of Marketing Science Long Term Impact Award in 2012, 2013 and 2014.
Education (3)
University of Toronto: PhD, Marketing
University of Bombay: MA, Management Studies
University of Bombay: BEng, Electrical Engineering
Links (3)
Honors & Awards (18)
Finalist for the John D.C Little Best Paper Award
Awarded for the paper “Competition in Consumer Shopping Experience,” published in Marketing Science. 2012
Finalist for the 2012 Informs Long-Term Impact Award
Awarded for two papers published in Marketing Science, (“The Targeting of Advertising,” and “Internet Shopping Agents: Virtual Colocation and Competition”) 2012
Honorable Mention for the Earl F. Cheit Outstanding Teaching Award
2008
Informs Society for Marketing Science Doctoral Consortium, Faculty Fellow
2015, 2017, 2018, 2019, 2021
AMA-Sheth Doctoral Consortium, Faculty Fellow,
2006, 2010, 2012, 2014, 2015
Finalist for the John D.C. Little Best Paper Award for 2005
Awarded for the paper “The Targeting of Advertising,” Published in Marketing Science
Marketing Science Institute’s Young Scholars Program
January, 2005
Finalist for the John D.C. Little Best Paper Award for 2003
Awarded for the paper “Internet Shopping Agents: Virtual Colocation and Competition” published in Marketing Science
Schwabacher Fellowship, Haas School of Business
2002-03
Marketing Science Institute’s Young Scholars Program
January, 2001
Winner of the John D.C. Little Best Paper Award for 2000
Awarded for the paper “Markets for Product Modification Information” published in Marketing Science
Finalist for the John D.C. Little Best Paper Award for 1998
Awarded for the paper “Coordinating Channels under Price and Non-price Competition published in Marketing Science
University of Toronto Representative to the Doctoral Consortium
AMA Santa Clara, CA, 1994
Social Sciences and Humanities Research Council of Canada Doctoral Fellowship
1994-1995
Ontario Graduate Scholarship (OGS)
1993-1996
William Twaits Scholarship
1992-1993
University of Toronto Open Scholarship
1991-1995
Finalist for the 2014 and 2015 Informs Long-Term Impact Award
Awarded for the “The Targeting of Advertising,” 2005, published in Marketing Science
Selected External Service & Affiliations (6)
- Senior Editor, Marketing Science
- Associate Editor, Management Science
- Area editor, Marketing Science
- Associate Editor, Quantitative Marketing and Economics
- Editorial Board Member, Journal of Marketing, Review of Marketing Science
- Ad hoc reviewer, American Economic Review, Management Science, Journal of Marketing Research, Rand Journal of Economics, Operations Research, Naval Research Logistics, Journal of Economics and Management Strategy
Positions Held (1)
At Haas since 2000
2007 – present, Edgar F. Kaiser Professor of Business Administration 2003 – 2006, Associate Professor, Haas School of Business 2000 – 2003, Assistant Professor, Haas School of Business 1996 – 2000, Assistant Professor, John M. Olin School of Business, Washington University
Media Appearances (4)
Disney is offering a free education program — why women might benefit more than men
Market Watch online
2018-01-25
Job training creates different expectations among men than women, according to a 2017 report from the World Bank, the Haas School of Business at the University of California, Berkeley, the Universidad Nacional de La Plata in Argentina and the Inter-American Development Bank, a Washington, D.C.-based company that finances development in Latin America and the Caribbean.
Conspicuous Conservation And The Drive Toward Eco Products
Earth911 online
2016-10-04
Study authors Ganesh Iyer, a professor in the Marketing Group at UC Berkeley’s Haas School of Business, and David Soberman of the University of Toronto’s Rotman School of Management are dubbing this phenomenon “conspicuous conservation” and taking a look at how it might help companies shape their product innovation strategies, especially in certain product categories such as automotive.
Sugar Producer
Are sugar companies exploiting the cache of social responsibility? online
2016-07-26
New research from University of California, Berkeley’s Haas School of Business offers a compelling insight into how big businesses are capitalizing on consumers willingness to pay more for socially responsible products – phenomenon, known as “conspicuous conservation."
What's driving the next generation of green products?
Science Daily online
2016-06-09
The value is higher if I'm the only one," says Ganesh Iyer, a professor in the Marketing Group at UC Berkeley's Haas School of Business, and one of the study's authors. "Conversely, if an individual is the only one in his or her social circle who is driving a gas-guzzler, there will be pressure to conform."
Selected Papers & Publications (20)
Strategic Polarization in Group Interactions
Journal of Marketing Research
Ganesh Iyer and Hema Yoganarasimhan
2021 (forthcoming)
Pushing Notifications as Dynamic Information Design
Marketing Science
Ganesh Iyer and Zachary Zhong
2021 (forthcoming)
Multimarket Value Creation and Competition
Marketing Science
Qiang Fu and Ganesh Iyer
2019
Voluntary Product Safety Certification
Management Science
Ganesh Iyer and Shubhranshu Singh
2018
Social Responsibility and Product Innovation
Marketing Science
Ganesh Iyer and David Soberman
2015
Competing for Attention in Social Communication Markets
Management Science
Ganesh Iyer and Zsolt Katona
2015
Multilateral Bargaining and Downstream Competition
Marketing Science
Liang Guo and Ganesh Iyer
2013
Competition in Consumer Shopping Experience
Marketing Science
Ganesh Iyer and Dmitri Kuksov
2012
Limited Memory, Categorization, and Competition
Marketing Science
Yuxin Chen, Ganesh Iyer, and Amit Pazgal
2010
Information Acquisition and Sharing in a Vertical Relationship
Marketing Science
Liang Guo and Ganesh Iyer
2010
Consumer Feelings and Equilibrium Product Quality
Journal of Economics and Management Strategy
Ganesh Iyer and Dmitri Kuksov
2010
Corruptible Advice
American Economic Journal: Microeconomics
Ganesh Iyer and Erik Durbin
2009
Information and Inventory in Distribution Channels
Management Science
G. Iyer, C. Narasimhan, and R. Niraj
2007
The Targeting of Advertising
Marketing Science
G. Iyer, D. Soberman, and J. M. Villas-Boas
2005
Internet Shopping Agents: Virtual Colocation and Competition
Marketing Science
Ganesh Iyer and Amit Pazgal
2003
A Bargaining Theory of Distribution Channels
Journal of Marketing Research
Ganesh Iyer and J. Miguel Villas-Boas
2003
Referral Infomediaries
Marketing Science 21
Ganesh Iyer, Yuxin Chen, and V. Padmanabhan
2002
Consumer Addressability and Customized Pricing
Marketing Science
Ganesh Iyer and Yuxin Chen
2002
Markets for Product Modification Information
Marketing Science
Ganesh Iyer and David Soberman
2000
Coordinating Channels Under Price and Non-Price Competition
Marketing Science
Ganesh Iyer
1998
Teaching (3)
Marketing Management and Organization
MBA 206, EWMBA 206
Doctoral Seminar, Marketing Strategy
PHD 269-D
Doctoral Seminar
PHDBA 268C
Social