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Gary Hayes

Executive Producer Multi Platform TV | Personalizemedia

Sydney Area, Australia, NSW, AUSTRALIA

Exec Producer ABC Multi Platform TV and Founder StoryLabs



Now a Distinguished Talent Permanent Resident in Australia Gary is an award winning multi platform producer, creating innovative Transmedia, Augmented & Alternate Reality and Virtual Worlds He is currently Exec Producer at ABC Multi Platform TV & also directs transmedia training unit After many years working across UK Music and Multimedia industry Gary joined the BBC in London in 1995 and quickly became a Senior Development Producer then Manager leading the BBC’s development of the internet, interactive TV and cross platforms from 95- late 03. From 2005-10 in Sydney he directed the cross media R&D Unit & has lectured in Multi Platform Production at AFTRS, MetroScreen & other institutions. He is a regular keynote speaker, consultant producer in social & trans media to the TV, Film and Arts industries & has been an International Interactive Emmy juror for the past three years and media fund adjudicator.

Gary runs MUVEDesign (& previously with UK based Project Factory) creating Multi Platform, Augmented Reality & Consulting for TV/Film, Education, Business & Performance. He builds commercial AR & game & social virtual world services for major Australian presences including Telstra, ABC, MultiMedia Victoria, Accenture, Deakin University, AFTRS, Physical TV & other US and UK media companies. Gary has skills in LAMP, xCode, Flash, AR SDKs, Web 2.0 APIs & design & project mng tools.

His media innovation blog has been in top 10 Media & Marketing for over 2 years and he runs 11 other sites linked from Gary has presented at over 450 conferences on subjects ranging from TransMedia, Social TV, Augmented Reality, Serious Games, Personalization, Brands, Education, Media Futures, Interactive Art and Music amoungst others. As a published music producer, composer and multi instrumentalist his works can be subscribed to at

Full selection of testimonials here

Industry Expertise (3)


Media Production

Media - Broadcast

Areas of Expertise (3)

Innovation Training

Multi Platform Producer

Multi Instrumentalist Technologist

Education (2)

The University of Manchester: BA, Physics, Music 1984

A rare (back then) combined degree in Music and Physics

Stand Grammar School: A and O levels 1980

Affiliations (9)

  • BBC
  • PRS
  • ABC
  • NBC
  • MetroScreen
  • LAMP
  • Screen Australia
  • Emmys

Testimonials (10)

Scott Gronmark, Head of BBC Broadcast Interactive 1999-2005 | BBC

“Gary Hayes is undoubtedly one of the outstanding pioneers of interactive TV, having devised the first 24/7 service for Digital Terrestrial, and the first truly interactive programming for Broadband TV, both for the BBC. In addition to breadth of knowledge, he brings great editorial and technical insight to the table and was, in effect, the main communicator inside the BBC regarding videorelated new media, devising many training courses, lectures and seminars for TV producers and technical staff. Vitally, he was also tasked with explaining this confusing, rapidly developing new world to most senior management in the corporation, and undoubtedly shaped BBC strategy in this field – the fact that the BBC is a world leader in many areas of New

Brian Seth Hurst, CEO Opp Management & ex Chairman of the Producers Guild of America New Media Council | International Emmys

“He was in short “ahead of his time” and continues to be a thought leader in the multi-discipline areas of digital interactive media. I often look to Gary for his esteemed professional opinion based on his years of experience. I can always rely on him to be working on “the next big thing”. He is an active and contributing member of our international community. When the International Digital Emmy Awards were established five years ago, I not only asked Gary to be a judge but I consulted with him as we were building the categories to be awarded. He has also urged Australian companies working in the US to enter the Primetime Emmy Awards. It goes without saying that I consider Gary to be somewhat of a digital ambassador for Australia.”

Bethany Bruce, Learning and Development Manager, Metro Screen | Metroscreen

His wealth of knowledge as a producer, creative, writer and technical guru inform his delivery of the subject matter and create a buzz of enthusiasm from his students. He is an engaging and exceptionally well-prepared lecturer and provided sound advice on our learning and teaching plans that informed the course design of Metro Screen’s new and innovative program. Gary is a world leader in his profession as a transmedia and multiplatform producer and his sound guidance and tuition has fostered emerging young talent. Gary has ensured that Australia has a fine pool of multiplatform producers to lead us into the future of our media and renew the Australian screen industry with innovative new concepts and stories.”

Mike Cowap, Investment Manager | ScreenAustralia

As a government funding agency, we receive many applications for financial support, and I engaged Gary’s services as a specialist evaluator of digital media applications. His insights consistently came from a place of learned experience. He had to write papers providing a rationale for his funding recommendations, and these were a source of great education for myself and the Development team in this rapidly changing field. I have continued to use Gary in this capacity ever since.

Simon Broad, Head of Service Development, BBC Policy & Strategy | BBC

Gary’s enthusiasm and knowledgeable appreciation of media issues is catching. He speaks with authority and engages his audience. I would rank him as on one the most clear-sighted media professionals I have had the pleasure to work with. He has represented the BBC at numerous international events and conferences and was always an exemplary ambassador for the BBC. In summary, Gary is an exceptional talent and a tremendously personable bloke.

Jason Romney, Head of Innovation | Telstra

“Gary has a remarkable sense of new trends across media, entertainment and technology. He is a thought leader who has exhibited exceptional creativity and diversity of understanding whilst in Australia, building on a distinguished media career in the UK. Gary is an innovator, strategist, artist and visionary and I have no doubt he would inspire many through his exceptionally insightful writings and teachings. Gary is recognized across the world as someone with an exceptionally deep grasp of new media areas, from virtual worlds through to augmented reality.”

Malcolm Long, LLB FAIM Member of ACMA, Chair NIDA | ACMA

Gary Hayes has and can continue to greatly assist the development of an appropriate skill base and strategic understanding of digitla media issues in our community. He has a strong sense of the relationship between art, innovation and business and is a gifted teacher and presenter. Gary’s ongoing presence here would be of great benefit both to the media industry and the community more broadly”

Ben Goldsmith, Author and Screen Lecturer | AFTRS

“Gary’s professional achievements in media, including the influential role he has played in interactive, social media education and design, have made him a leader in his field. He has a global reputation and standing, as evidenced by his work with the BBC, BAFTA, the European Commission and the American Film Institute, and the many invitations he has received to speak at industry events and academic conferences. I regard him not only as an exceptional practitioner but also as one of the foremost thinkers working in Australia today.”

Kelly Chapman, Film Producer | KCDC

“Gary is an outstanding strategist for cross-platform entertainment with exceptional experience. My project benefited substantially from his input. The experience Gary has from his time with BBC and consulting in the United States is unprecedented in cross-platform media professionals in this country. The exposure he has to the cutting edge of content delivery, worldwide, is extremely valuable. Our television networks are a little bit behind international trends in terms of developing online and mobile content delivery systems, and the knowledge Gary has from working in world-class international projects is invaluable in informing the direction ‘new media’ will take in this country.”

Laurel Papworth, COO Community Crew | Community Crew

“Gary is the most self-motivated and creative individual I have ever met. Whether he is developing virtual worlds for major corporations in Australia or around the world, keynoting at major industry and academic conferences including the Korean conference at the invitation of Senator Stephen Conroy, writing on his highly regarded and oft-quoted (by media) blog, or simply teaching graduate students at the Australian Film Television and Radio School, he stands out as a exceptional leader and original thinker.”

Sample Talks (1)

Predicting Present Futures - Navigating the Perfect Media Storm

Gary Hayes, Futurist and New Media Evangelist - The media and storytelling landscape is constantly changing but in the last six years we have never seen such monumental change. Gary takes us on a journey from the old days of new media through to the very near future using current examples of the work in ABCs Multi Platform TV team through to other cutting edge examples of Augmented Reality, Transmedia, Social Media Storytelling and Games.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training


1500 to 5500 *Will consider certain engagements for no fee