Gary Szenderski (zen-der’-ski) is a branding specialist, internationally acclaimed as an expert on the subject. Mr. Szenderski frequently speaks and writes on the topic of emerging brands and companies in transition – Brand or line extensions, new product launches, market development, going public etc. He also conducts planning and marketing seminars for owners of large and small businesses facing expansion and other change related issues. In addition, Gary is a published author, often quoted marketing expert, and instructor at the University of California in Irvine, teaching marketing.
Gary was featured on the PBS TV show Between the Lines with Barry Kibrick discussing his new book the Book of Szen - Stories & Inspiration for a changing world.
Industry Expertise (9)
Writing and Editing
Public Relations and Communications
Areas of Expertise (6)
Marketing Through Transition
Leadership in Difficult Times
Developing A Vision
Creating Positive Change
University of Toledo: Bachelor of Science, Communications 1973
University of California Irvine: Extension Program
Instructor Marketing and Branding
Event Appearances (1)
GoMobile Solutions International Webinar
Sample Talks (3)
Got Change for a Ten
Ten steps organizations need to do to successfully manage transition for their brand and organization, e.g. new products, band or line extensions, new markets going public etc.
The Upside of Downtimes
What leaders can do to build team confidence and maximize success when business improves.
What You See is What You Get
The importance and process for developing a strong vision for your organization and its impact on the strategic planning and brand development process.
- Workshop Leader
- Author Appearance