Gemma Holloway

Koozai

Southampton, Hampshire, UNITED KINGDOM

User Behaviour Fanatic

Biography

I am a Digital Marketing Executive at Koozai. Day to day I focus on managing SEO and PPC client accounts. I hold AdWords Fundamentals and Advanced Search accreditation. A 2:1 degree in Marketing with Psychology has left me with a strong understanding and passion for user behaviour which I pull upon on a daily basis.

I am particularly interested in the use of Google Analytics to understand the user journey through a website. Allowing us to make the necessary tweaks to make websites perfect for users.

Industry Expertise (1)

Advertising/Marketing

Education (1)

University of Portsmouth: BA(Hons) Marketing with Psychology, BA(Hons) Marketing with Psychology 2011

It was during my degree I first developed my passion of user behaviour. A passion in user behaviour coupled with a desire to work in digital marketing led me on a career path to my current position.