Geno Church

Word of Mouth Inspiration Officer – Brains on Fire

Brains on Fire helps organizations build movements. Born out of the bond between word of mouth marketing and identity development, we are devoted to helping organizations discover and sustain excitement about who they are and why they exist. Our process isn’t about creating a presentation. Or creative for the sake of being creative. It’s about building a movement. We create fans rather than customers.

Co-Author – Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

2010-08-31

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. Featuring ten lessons you can start building on today, it takes you step by step through lessons the authors have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you. Brains on Fire gives you the keys to building long-term momentum, both online and offline.

Recipient – Cause Marketing Award (Gold)

At the 2011 WOMMY Awards, the Brains on Fire team received the Gold Cause Marketing Award for Wonderopolis: Inspiring a New Literacy and Learning Experience. The WOMMY Awards celebrate the most effective campaigns in word of mouth marketing. The Cause Marketing Award celebrates the best use of integrated digital marketing focused on the use of digital media (e.g. social networking sites, viral video, blogs, mobile, etc.) as a tactic to advance a cause marketing initiative.

Director

The Influence Group

"Geno is a brilliant creative, a wonderfully engaging speaker and natural presenter, and most importantly, has dedicated his life to advancing the cause of PEOPLE and WOM and advocacy as the focus of marketing. Geno took the room on an emotional rollercoaster of great case studies from the hilarious power of Chick-fil-A's marketing genius and marketing disasters to the tear-jerking profundity of Love146."

KEYNOTE SPEECH – Word of Mouth Movements: Integrating Social Media with Offline Engagement

Socialize West 2011: Monetizing Social Media  San Francisco, California

2011-10-21

Word of Mouth Marketing

Social Fresh Nashville  Nashville, Tennessee

2010-01-11

People are the Killer App

Social Media Business Forum  Raleigh, North Carolina

2009-10-23

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Geno Church has a plethora of ideas about how to get your internal and external client-base to talk up projects and initiatives that are important to them. Based on the book Brains on Fire, Geno will give you the keys to building long-term momentum both online and offline for your product, service, or organization. With lessons you can start building on today, Geno will take you step by step through ways to inspire excitement and engage customers and other stakeholders who will advocate for you.

People-Powered Brands: Empowering a Tribe of Internal Advocates

Your brand isn’t a product or a line item on a spreadsheet. It’s the stories people tell about it. Believe it or not, your best storytellers are your employees. It’s time to unlearn everything you thought you knew about your organization’s internal structure, as Geno helps you dig deep to uncover the real “why” that drives your brand. The result? A “people-powered brand” that spreads passion for your company, brand or service far beyond your walls.

How to Grow Word-of-Mouth Movements: People Are the Killer App

What does it take to build a movement of loud and proud brand ambassadors? Geno Church teaches you the lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Takeaways include tips on how to turn product conversations into passionate conversations and building & growing a word-of-mouth movement.