George Loewenstein

University Professor Carnegie Mellon University

  • Pittsburgh PA

George Loewenstein helped to found the fields of behavioral economics and neuroeconomics.

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Carnegie Mellon University

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Biography

George Loewenstein helped to found the field of behavioral economics, the field of neuroeconomics and was one of the early proponents of a new approach to public policy called, variously, ‘asymmetric’ or ‘libertarian’ paternalism. He has published over 300 journal articles in journals in economics, psychology, law, medicine and other fields, numerous book chapters, has written or edited six books on topics ranging from intertemporal choice to behavioral economics and emotions, and has served on the editorial boards of numerous journals in different fields. He has served on multiple National Academy of Sciences and Institute of Medicine panels and has advised numerous corporations and governmental organizations, including the NIH, USDA, U.K. Behavioural Insights Team, CVS Caremark, Ascension Health, McKinsey, NPD, Aramark and many others.

Areas of Expertise

Neuroeconomics
Behavioral Economics

Media Appearances

Can You Choose Your Beliefs to Find Happiness?

Psychology Today  online

2024-11-18

This article explores how beliefs can bring happiness or pain, with people sometimes adjusting their beliefs to feel better about themselves. George Loewenstein helped revive the idea of "belief utility," which is the value people derive from their beliefs, even if they aren't entirely accurate.

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Opinion How ‘nudge economics’ lets companies pass the buck

The Washington Post  online

2022-05-16

But there is a darker interpretation, too. As behavioral finance economists Nick Chater and George Loewenstein write in a recently released working paper, the mass acceptance of behavioral nudges “unwittingly helped promote the interests of corporations who oppose systemic change.”

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Inflation Anger

The New York Times  online

2022-05-12

“People are so raw at this point, having lived through two years of Covid, that any new thing is going to make them upset and angry,” said George Loewenstein, a behavioral economist at Carnegie Mellon University. “It just feels like it’s one thing after another.”

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Social

Industry Expertise

Public Policy
Research
Education/Learning

Accomplishments

Honorary Doctorate, Tilburg University

2016

Honorary Doctorate of Science, City University

2016

Honorary Doctorate of Science, University of Warwick

2014

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Education

Yale University

Ph.D.

Economics

1985

Brandeis University

B.A.

Economics

1977

Affiliations

  • Member, American Academy of Arts and Sciences
  • American Economic Association Honors and Awards Committee
  • Fellow, CESifo Research Network
  • American Academy of Arts and Sciences, Economics Membership Panel
  • Member, Behavioral Economics Roundtable, Russell Sage Foundation

Articles

The rhetoric of reaction, extended

Behavioural Public Policy

2023

Hirschman, The Rhetoric of Reaction: Perversity, Futility, Jeopardy (1991) taxonomizing three rhetorical strategies–Perversity, Futility and Jeopardy–that can be used by powerful interests, and their supporters, in opposing reforms to the political, social or economic system. Suppose, for example, a fossil fuel company is attempting to undermine regulations enforcing a rapid transition to electric vehicles. The rhetoric of Perversity claims that such regulation will have the opposite of the intended consequence–for example, suggesting that when the “embedded carbon” involved in battery manufacture, or the fossil fuels consumed by the power network are taken into account, switching to electric vehicles will actually worsen, rather than remediating, greenhouse gas emissions.

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Cognition: A Study in Mental Economy

Cognitive Science

2023

In this letter, we argue that an economic perspective on the mind has played—and should continue to play—a central role in the development of cognitive science. Viewing cognition as the productive application of mental resources puts cognitive science and economics on a common conceptual footing, paving the way for closer collaboration between the two disciplines. This will enable cognitive scientists to more readily repurpose economic concepts and analytical tools for the study of mental phenomena, while at the same time, enriching our understanding of the modern economy, which is increasingly driven by mental, rather than physical, production.

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Where next for behavioral public policy?

Behavioral and Brain Sciences

2023

Our target article distinguishes between policy approaches that seek to address societal problems through intervention at the level of the individual (adopting the “i-frame”) and those that seek to change the system within which those individuals live (adopting the “s- frame”). We stress also that a long-standing tactic of corporations opposing systemic change is to promote the i-frame perspective, presumably hoping that i-frame interventions will be largely ineffective and more importantly will be seen by the public and some policy makers as a genuine alternative to systemic change. We worry that the i-frame focus of much of behavioral science has inadvertently reinforced this unhelpful focus on the individual.

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