Gillian Brouse 
Senior Consultant, Internal Communications | Bank of Canada
Ottawa, ON, CANADA
Experienced strategic marketing & communications counsel with a committment to merge communications activities and business objectives
Biography
Experienced and strategic marketing and communications counsel. Tactical know-how. Messaging and writing.
A commitment to tie marketing and communications activities to business objectives. Some consultants ask "what?" "when?" and "how much?" I will start by asking "why?"
My most recent engagement was with a large Crown Corporation that came to me to help introduce a whole new approach to pay and benefits to their employees. The clear, ongoing communications that I helped to conceive and deliver were welcomed by employees and managers alike, and were singled out, more than once, as being a factor in the successful introduction of complex and sensitive changes.
This builds on a record of helping high-tech companies grow and meet their business objectives through marketing, PR, and demand-generation.
Industry Expertise (10)
Government Relations
Social Media
Market Research
Writing and Editing
Training and Development
Corporate Leadership
Advertising/Marketing
Corporate Training
Public Relations and Communications
Direct Marketing
Areas of Expertise (6)
Organizational Change and Development
On-Target Messaging
Organizational Communications
Public Relations and Communications
Marketing
Planning and Executing Communications Strategies
Accomplishments (1)
Recipient - Fulcrum Technologies President’s Award (professional)
Fulcrum has extensive experience providing all of the services needed for implementation and support of a complete Infrastructure Lifecycle Management solution.
Education (3)
University of Ottawa: MA, English 1989
Research assistant to the editor of the New Canadian Library series
Université Paris Sorbonne: certificat, cours de francais aux etrangers, niveau superieur 1984
University of Ottawa: BA (Honours), English 1987
Arts Editor of campus paper
Links (2)
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
Social