Gina Watkins 
Regional Development Director | Constant Contact, Inc.
Washington, DC, UNITED STATES
Educational Marketing Expert - DC, MD, WV
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Biography
Gina M. Watkins is Constant Contact educational marketing expert in the DC Capital Region, including Virginia, Maryland and nearby areas. Gina has more than 20 years of experience supporting small business, with a background in relationship marketing, sales, business development and direct marketing experience. Gina’s passion for helping people, businesses and organizations succeed shows in her upbeat, humorous and highly informative seminars and workshops.
She draws from her experience in the corporate, agency, and nonprofit worlds, and especially from her experience owning and operating a small business herself for more than a decade. Gina is an award-winning direct marketer and has been featured on WUSA Channel 9's Mind Over Money show, Dr. Gayle Carson’s Women In Business radio show, Briefcase Radio, VoiceAmerica’s Marketing Matters, WomenTalk Radio and in numerous other media.
Gina has educated more than 25,000 small businesses on behalf of Constant Contact since joining the team in September of 2006, and looks forward to educating many more on the power of engagement marketing and easy ways to grow their businesses.
Industry Expertise (8)
Social Media
Events Services
Direct Marketing
Business Services
Non-Profit/Charitable
Public Relations and Communications
Advertising/Marketing
Information Technology and Services
Areas of Expertise (5)
Event Marketing
Social Media Marketing
Email Marketing
Engagement Marketing
Customer Engagement
Accomplishments (1)
Regional Development Director – Constant Contact (professional)
Constant Contact helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. Today, more than 500,000 customers from all types of small businesses and organizations use Constant Contact for Email Marketing, Event Marketing, Online Surveys, and Social Media Marketing.
Links (4)
Event Appearances (15)
Exhibitors: Make the Most of your Event Participation
Constant Contact Speaker Series Culpeper, Virginia
2012-05-24
Best Practices in Email Marketing: Putting Relationships to Work
Constant Contact Speaker Series Midlothian, Virginia
2012-01-12
Get Down To Business!
Small Business Week Event Series Richmond, Virginia
2012-05-24
The Power of Email Marketing
Small Business Survival Summit Baltimore, Maryland
2011-09-08
Social Media Marketing Made Simple – & Effective
Calvert County Department of Economic Development Speaker Series Prince Frederick, Maryland
2012-05-10
Advanced Email Marketing Tips & Tricks
Small Business Survival Summit Baltimore, Maryland
2011-09-08
Engagement Marketing
Harry F. Byrd, Jr. School of Business 2012 Business Symposium Winchester, Virginia
2012-03-28
Constant Contact: Your Partner in E-Mail and Social Media
Work It, Richmond Event Series Richmond, Virginia
2012-04-11
Supercharge Your Facebook Marketing
Northern Virginia Women's Business Center Speaker Series McLean, Virginia
2012-03-27
Emarketing for the Construction Industry
Constant Contact Speaker Series Washington, DC
2012-03-20
Social Media Marketing Made Simple – and Effective
BizExpo 2012 Westminster, Maryland
2012-03-16
Supercharge Your Facebook Marketing
Purcellville Business & Professional Association Event Series Purcellville, Virginia
2012-03-07
Marketing for Non-Profit Organizations
The Not for Profit Symposium: Growing and Maintaining a Healthy Not for Profit Warrenton, Virginia
2012-03-01
Essential Strategies for Social Media Engagement
Constant Contact Speaker Series Washington, DC
2012-02-16
Secrets of Engagement Marketing: Email, Social Media and Supercharged Social Campaigns
Constant Contact Speaker Series Washington, DC
2012-02-07
Sample Talks (5)
Exhibitors: Make the Most of your Event Participation
Ever wonder what emarketing tools could do to help you get the BIGGEST bang for your event investment? Come to this seminar and find out how email marketing, online survey, event marketing, social media, Facebook Social Campaigns and running your own SaveLocal deals can help that single festival drive sales, donors or participation throughout the year – AND give these folks easy ways to share you with their friends!
Supercharge Your Facebook Marketing
Most businesses already see the value in connecting with their current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization. This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.
Best Practices in Email Marketing: Putting Relationships to Work
Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! In this seminar, we will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting—and keeping—high quality prospects, customers and members.
Social Media Marketing Made Simple – & Effective
Learn the Best Practices for your social media presence—including Facebook, Twitter, LinkedIn & more—that you can use to build the relationships that mean success for your business or organization! Come learn the essential elements of transforming new prospects into repeat, passionate customers, members, volunteers and referral generators—and who in turn help you grow your business using the power of social media marketing.
Essential Strategies for Social Media Engagement
This information-packed session will review the essential strategies and best practices a business or organization should understand in order to successfully get started with social media marketing. We’ll share examples of how others are using social media to engage their current customers, gain new customers and grow their business.
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Corporate Training
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