Gina Watkins

Regional Development Director Constant Contact, Inc.

  • Washington DC

Educational Marketing Expert - DC, MD, WV

Contact

Constant Contact, Inc.

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Biography

Gina M. Watkins is Constant Contact educational marketing expert in the DC Capital Region, including Virginia, Maryland and nearby areas. Gina has more than 20 years of experience supporting small business, with a background in relationship marketing, sales, business development and direct marketing experience. Gina’s passion for helping people, businesses and organizations succeed shows in her upbeat, humorous and highly informative seminars and workshops.

She draws from her experience in the corporate, agency, and nonprofit worlds, and especially from her experience owning and operating a small business herself for more than a decade. Gina is an award-winning direct marketer and has been featured on WUSA Channel 9's Mind Over Money show, Dr. Gayle Carson’s Women In Business radio show, Briefcase Radio, VoiceAmerica’s Marketing Matters, WomenTalk Radio and in numerous other media.

Gina has educated more than 25,000 small businesses on behalf of Constant Contact since joining the team in September of 2006, and looks forward to educating many more on the power of engagement marketing and easy ways to grow their businesses.

Industry Expertise

Information Technology and Services
Social Media
Events Services
Direct Marketing
Business Services
Non-Profit/Charitable
Public Relations and Communications
Advertising/Marketing

Areas of Expertise

Event Marketing
Social Media Marketing
Email Marketing
Engagement Marketing
Customer Engagement

Accomplishments

Regional Development Director – Constant Contact

Constant Contact helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. Today, more than 500,000 customers from all types of small businesses and organizations use Constant Contact for Email Marketing, Event Marketing, Online Surveys, and Social Media Marketing.

Event Appearances

Supercharge Your Facebook Marketing

Purcellville Business & Professional Association Event Series  Purcellville, Virginia

2012-03-07

Marketing for Non-Profit Organizations

The Not for Profit Symposium: Growing and Maintaining a Healthy Not for Profit  Warrenton, Virginia

2012-03-01

Essential Strategies for Social Media Engagement

Constant Contact Speaker Series  Washington, DC

2012-02-16

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Sample Talks

Exhibitors: Make the Most of your Event Participation

Ever wonder what emarketing tools could do to help you get the BIGGEST bang for your event investment? Come to this seminar and find out how email marketing, online survey, event marketing, social media, Facebook Social Campaigns and running your own SaveLocal deals can help that single festival drive sales, donors or participation throughout the year – AND give these folks easy ways to share you with their friends!

Supercharge Your Facebook Marketing

Most businesses already see the value in connecting with their current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization. This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.

Best Practices in Email Marketing: Putting Relationships to Work

Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! In this seminar, we will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting—and keeping—high quality prospects, customers and members.

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Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training