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Ginger Homan Ginger Homan

Story Teller | Zia


Learn how to build trust to cultivate passionate employees and enthusiastic customers.

Industry Expertise (3)

Writing and Editing

Architecture and Planning


Areas of Expertise (3)



Behavior Changing Communications

Sample Talks (1)

Branding is a Piece of Cake

Firms that build strong brands have stronger profit margins. Learn how to make the business case to get the funding and influence that you need to grow your firm's brand, and then to measure your results. Discussions will center on creating your points of differentiation and the key to choosing the right tools to build your brand. Learning Objectives 1. Understand the financial value of a strong brand 2. Understand the payoffs of a strong brand for AEC firms 3. Understand the key for using all marketing tools to build your brand 4. Know how to measure results