Industry Expertise (3)
Advertising/Marketing
Writing and Editing
Architecture and Planning
Areas of Expertise (3)
Behavior Changing Communications
Branding
Culture
Links (2)
Sample Talks (1)
Branding is a Piece of Cake
Firms that build strong brands have stronger profit margins. Learn how to make the business case to get the funding and influence that you need to grow your firm's brand, and then to measure your results. Discussions will center on creating your points of differentiation and the key to choosing the right tools to build your brand. Learning Objectives 1. Understand the financial value of a strong brand 2. Understand the payoffs of a strong brand for AEC firms 3. Understand the key for using all marketing tools to build your brand 4. Know how to measure results
