The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer.Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.

Chief Culture Officer: How to Create a Living, Breathing Corporation

Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough IdeasA Culturematic is a little machine for making culture. It’s an ingenuity engine.Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.For the traditional producers of culturethe creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&Dthis book will inspire new innovation and creativity.For the emerging producers of culturethe digital playersthis book will serve as a practical handbook. Culturematic: our app for creating the world anew.

Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

I speak on lots of topics: trends, American culture, innovation, branding, ethnography, anthropology.  I'm the author of Chief Culture Officer and most recently Culturematic.  I blog at the Harvard Business Review The Conversation.

Grant talking about the morning proceedings, summing up.

Grant McCracken talking at Sterling Rice in Colorado

Grant talks about the relationship between old media and new media.

Grant McCracken

Media

Biography

Education

University of Chicago

University of Chicago

Style

Availability

Fees