Greg Verdino

Founder & CEO VERDINO LLC

  • Huntington NY

Seasoned marketing advisor to 49 of the Fortune 500. Leading thinker on marketing strategy & innovation.

Contact

Social

Biography

Greg Verdino helps marketing leaders embrace and inspire change, find opportunity in new technology and business trends, and formulate bold strategies for transformational growth.

Greg has advised 49 of the Fortune 500; served in top marketing positions at more than a half-dozen scrappy technology and digital media start-ups; and has launched digital first products, lines of business, and divisions from within traditional companies. During that time, Greg worked as a pioneer in the shift toward digital advertising, as an early evangelist for internet radio and online video (more than a decade ago), and as a leading innovator in social business strategy. He is known for his uncanny ability to forecast trends, spot the difference between fads and the future, and apply his knowledge of the marketplace to solve pressing client challenges. His clients benefit from the expertise he has amassed over the course of a 20+ year career as an advertising, marketing, sales and general management practitioner.

He is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to the book Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career Greg has served as a go-to expert on marketing, innovation, strategy, and social business for a wide range of mainstream media outlets including Advertising Age, Adweek, Bloomberg BusinessWeek, CNN, Cablevision News12, Fox News Channel, the New York Times, Newsday, OMMA, and the Toronto Globe & Mail. Since 2006, Greg has been writing a popular and influential blog on marketing and media innovation.

Prior to founding his own boutique consultancy, VERDINO LLC, Greg was head of strategy at Dachis Group, where he worked with BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle, and others. He joined Dachis Group through its acquisition of social agency Powered; and Powered through its acquisition of crayon, the social media consultancy at which he served as Chief Strategy Officer and in which he was a principal. He has also served in media, marketing, sales and general management roles at Digitas, ROO.tv (now KIT Digital), Akamai, Arbitron, Wunderman, and Saatchi & Saatchi, among others.

He lives on Long Island in a 19th century house, with his 20th century wife, and 21st century daughter.

Industry Expertise

Public Relations and Communications
Media - Online
Internet
Media - Broadcast
Corporate Leadership
Entertainment
Advertising/Marketing
Social Media

Areas of Expertise

Innovation
Marketing Strategy
Trends
Marketing
Social Media
Social Business
Digital Marketing
Branding
Strategy

Accomplishments

BusinessWeek Interview

2010-09-23

Profiled in Bloomberg BusinessWeek - interviewed about how small companies can use social media to compete more effectively against the big boys. http://buswk.co/9AsSuv

Education

Wesleyan University

Bachelor of Arts

Sociology

1990

Affiliations

  • Direct Marketing Idea Exchange (DMIX)
  • National Speakers Association

Testimonials

Senior Manager

Halliburton

"Few speakers energize people in a way that makes them want to take action. You were one of those speakers."

Chief Content Officer

MarketingProfs.com

There are lots of people who can talk about what's 'cool' and what's 'new,' but Greg goes beyond the hype and gives you the nitty-gritty on what it means to you and your business. He's smart, funny (and fun), easy to work with and (most importantly for those of us who plan events) he delivers on his promise. Actually, don't hire him. Because I'd rather keep him as my own secret ringer."

Senior Manager

Halliburton

"Few speakers energize people in a way that makes them want to take action. You were one of those speakers."

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Event Appearances

Keynote: microMARKETING

Prudential Douglas Elliman REINVENT Annual Realtors Conference  Atlantic City, NJ

2010-11-09

Session Presenter: microMARKETING

PRSA Digital Impact  New York, NY

2011-05-06

Book Reading & Signing

South By Southwest Interactive  Austin, TX

2011-03-11

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Sample Talks

microMARKETING: Get Big Results by Thinking & Acting Small

Based on his popular book of the same name, and built around what Seth Godin calls "the greatest hits of social media marketing", Greg's presentation empowers business audiences to rethink, retool and revitalize their marketing strategies to take full advantage of the social media revolution, and a rapidly changing business and cultural landscape to resonate with today's hyper-networked consumer.

Topics covered include digital strategy, social media, real-time marketing, and advocacy.

Moving Targets

From smart phones to tablets, mobile truly changes everything. From how people connect with one another to people consume (and create) content to how prospects discover your business. Audiences learn what the "third screen revolution" means for their companies, and how to tap into new mobile opportunities to attract, serve and retain customers.

Resonant Brand. Irreplaceable Business.

To stand apart from the clutter, it's not enough to be top of mind - you need to win the battle for the heart. Being relevant isn't enough. Your business needs to resonate, and become an irreplaceable category-of-one provider to your best customers. Learn how to combine breakthrough marketing with remarkable products and superior customer experiences to become the kind of business your customers can't live without - and can't wait to talk about.

Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

$3500 to $5000*Will consider certain engagements for no fee