As the Guerrilla Marketing Scientist at Lever10, Grover is focused on Science-Based Marketing programs and runs a backplane of analytic engines measuring email, SEO and social media effectiveness. He has worked on every major know Marketing Automation Platforms, including Eloqua, Marketo, Pardot, HubSpot and Leadformix.
Grover has been working in the high technology sector since 1981. He began as a mathematician and design engineer and has been instrumental in the design and development of major technologies at RMS, Inc., AT&T, Unisys and Novell. But every time Grover built a product, he was immediately recruited to ‘sell it’, irrespective of the presence of another sales team within the organization. Eventually Grover used up his lifetime limit of sales meetings as an engineer and was moved into Marketing.
After some formal training at INSEAD, Grover went on to help the Novell marketing team grow from $560M to $970M in revenue in a single year. He then went to SCO, where he was part of the IPO team. He has held many executive marketing and sales positions at public and private companies since then.
Grover has degrees in Math and EE/CS, with minors in Latin and Classical Studies. He has also completed the International Marketing program at INSEAD.
Industry Expertise (9)
Media - Online
Areas of Expertise (9)
Sales and Business Development
Guerrilla Marketing Scientist – Lever10 (professional)
Lever10 is a B2B marketing services team focused on radically improving the effectiveness of our client's programs. Our team of experts delivers science-based, outsourced marketing program services for B2B companies. Our typical client needs demand/lead generation and complex list development, including part time CMO services if needed. We also do custom engagements for science-based marketing program development and analysis with Fortune 1000 technology companies.
Brigham Young University : BS, CS/EE, Minor in Classica Studies 1982
Activities and Societies: Sigma Pi SIgma – National Honor Society for Math and Physics Majors
Event Appearances (4)
Experience!Tech 2008 Conference MaRS Discovery District, Toronto
Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries
Digital Hollywood at CES Las Vegas, Nevada
Next Generation of Mobile Content
Mobile Broadband & Content Conference at CES Las Vegas, Nevada
Communitech Tech Leadership Conference Kitchener, Ontario
Sample Talks (1)
Data-Science Driven Marketing
How B2B Marketing can finally approach the level of science and measurement possible in B2C marketing, using real-world examples from Salesforce Eloqua Marketo Act-On and HubSpot
- Workshop Leader
- Corporate Training