General Manager/ CEO with 20+ years of experience in integrated marketing communications both in U.S. Hispanic and Latin America markets. Confident, creative, strategic and results-driven leader who inspires others to test the limits and over deliver.
Change agent with the expertise to transform an agency model -culture, capabilities and ideation process- into a digital/ integrated communications company. Successfully managed five agencies in New York, Argentina and Puerto Rico.
Consistent track record of fueling growth, driving operational efficiency, improving revenue and bottom-line through a hands-on management in different scenarios: early-stage, high-growth and turnaround environments.
Strategist by conviction, Digital Pioneer by choice, Leader by evolution; playing a key strategic role in the development and growth of Global, regional and domestic blue chip brands in almost every category.