Wouldn’t it be great to be able to connect all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guesswork from putting your strategic plans together? As part of his current consulting activities he has trained and/or presented his findings and methods to thousands of marketers all across the globe. All of the concepts have been honed and improved through his consulting and training activities to make sure they can be specifically applied to just about any company, regardless of size, industry, category, target customers or country.
Guy R. Powell spent the last 10 years helping marketers drive strategic advantage through a clear focus on the customer supported by best in class analytics. Whether it’s consumer-packaged goods, high-tech, financial services or any other industry this book serves as a guide for all marketers to make better decisions to deliver more revenue and profit from their marketing actions.
He has written a number of books, including Marketing Calculator: Measuring and managing your return on marketing investment and ROI of Social Media: How to improve the return on your social marketing investments.
Guy has founded a number of companies and has recently become a partner with Litmus Group, a consulting firm specializing in the creation of tangible value through the realization of strategy. He is on the board of advisors with the Ad Council supporting them in their activities for Autism Awareness, Horn of Africa Relief, Unplanned Pregnancy Prevention, Wildfire Prevention.
The time to measure and manage growth through smarter investments in marketing is NOW. Are you ready?
Industry Expertise (3)
Areas of Expertise (3)
Marketing Calculator Book (professional)
Wrote comprehensive book on Marketing ROI and effectiveness
ROI of Social Media (professional)
Wrote comprehensive book on building social media strategy and measuring social marketing ROI and effectiveness
University of Chicago Graduate School of Business: MBA, International Business 1981
Lehigh University: BSEE, Electrical Engineering
Name withheld, PTT Chemical Co Ltd., Marketing communications manager | Marketing ROI and Effectiveness
The whole course is awesome
Name witheld, VP Marketing, GE Healthcare | Marketing ROI and Effectiveness
We have a good around exposure in ROIM social media. Thanks
for expending the presentation for this ROI.
Vodafone, Hong Kong, VP Marketing | Marketing ROI and Effectiveness
Your courses provide an awesome opportunity to enhance our
knowledge and great networking
Name withheld, Director Marketing Communications, POS Malaysia | Marketing ROI and Effectiveness
The best training that I have had in a long time
Name withheld, General Manager, Marketing, Chuah Sin Sdn Bhd | ROI of Social Media
The overall presentation style is fabulous, good to have more
group work for better understanding
Name withheld, Director, Marketing and brand strategy | Social Media ROI, Bangkok, Thailand
Excellent presentation by Guy
Event Appearances (2)
Keynote for American Management Consultants, Istanbul Turkey
American Management Consultants Istanbul Turkey
Social Media Strategy
SoCon 2011 Atlanta, GA
Sample Talks (1)
Keynote for Trendsfactory on Social Media Marketing ROI
I spoke before an audience of 350 marketers on the topic of Social Media Marketing ROI
- Workshop Leader
- Author Appearance
- Corporate Training