Guy Powell

Wouldn’t it be great to be able to connect all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guesswork from putting your strategic plans together? As part of his current consulting activities he has trained and/or presented his findings and methods to thousands of marketers all across the globe. All of the concepts have been honed and improved through his consulting and training activities to make sure they can be specifically applied to just about any company, regardless of size, industry, category, target customers or country.

Guy R. Powell spent the last 10 years helping marketers drive strategic advantage through a clear focus on the customer supported by best in class analytics. Whether it’s consumer-packaged goods, high-tech, financial services or any other industry this book serves as a guide for all marketers to make better decisions to deliver more revenue and profit from their marketing actions.

He has written a number of books, including Marketing Calculator: Measuring and managing your return on marketing investment and ROI of Social Media: How to improve the return on your social marketing investments.

Guy has founded a number of companies and has recently become a partner with Litmus Group, a consulting firm specializing in the creation of tangible value through the realization of strategy. He is on the board of advisors with the Ad Council supporting them in their activities for Autism Awareness, Horn of Africa Relief, Unplanned Pregnancy Prevention, Wildfire Prevention.

The time to measure and manage growth through smarter investments in marketing is NOW. Are you ready?