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Haewon Yoon - Indiana University, Kelley School of Business. Indianapolis, IN, US

Haewon Yoon Haewon Yoon

Assistant Professor of Marketing | Indiana University, Kelley School of Business

Indianapolis, IN, UNITED STATES

Haewon Yoon is an expert in intertemporal choice, consumer financial decision-making, and debiasing intervention.



Haewon Yoon is an assistant professor of marketing at the Indiana University Kelley School of Business. Before coming to the Kelley School, Yoon worked as a postdoctoral research fellow at Boston College’s Carroll School of Management and Boston University’s Questrom School of Business.

Yoon’s research primarily focuses on intertemporal choice, consumer financial decision-making, and debiasing intervention. He examines intertemporal choice with modeling and simulations, exploring hidden properties in current models and advancing theory with new empirical findings. His research has been published in Journal of Behavioral Decision Making, Psychological Science, Policy Insights from the Behavioral and Brain Sciences, and Journal of the American Medical Association.

Yoon received his PhD from Rutgers University and his MS in cognitive science from Yonsei University.

Areas of Expertise (6)


Intertemporal Choice

Consumer Financial Decision Making

Debiasing Intervention



Education (3)

Rutgers: Ph.D., Psychology 2014

Yonsei University: M.S., Cognitive Science 2009

Yonsei University: B.A. and B.B.A 2007

Psychology & Business Administration

Articles (5)

A Closer Look at the Yardstick: A New Discount Rate Measure with Precision and Range.

Journal of Behavioral Decision Making

Yoon, H., & Chapman, G. B.

2016 In intertemporal choice research, choice tasks (i.e., choosing between $80 today and $100 in a year) are often used to elicit a discount rate.

Debiasing Decisions: Improved Decision Making With a Single Training Intervention

Policy Insights from the Behavioral and Brain Sciences

2015 From failures of intelligence analysis to misguided beliefs about vaccinations, biased judgment and decision making contributes to problems in policy, business, medicine, law, education, and private life.

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Factors predicting smoking in a laboratory-based smoking-choice task

Experimental and Clinical Psychopharmacology

2013 This study aimed to expand the current understanding of smoking maintenance mechanisms by examining how putative relapse risk factors relate to a single behavioral smoking choice using a novel laboratory smoking-choice task.

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Using Game Theory to Examine Incentives in Influenza Vaccination Behavior

Psychological Science

2012 The social good often depends on the altruistic behavior of specific individuals.

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Opting in versus opting out of influenza vaccination

Journal of the American Medical Association

2010 Changes in how a choice is presented can affect the actions of decision makers, who have a tendency to stick with the default option.

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