Haewon Yoon is an assistant professor of marketing at the Indiana University Kelley School of Business. Before coming to the Kelley School, Yoon worked as a postdoctoral research fellow at Boston College’s Carroll School of Management and Boston University’s Questrom School of Business.
Yoon’s research primarily focuses on intertemporal choice, consumer financial decision-making, and debiasing intervention. He examines intertemporal choice with modeling and simulations, exploring hidden properties in current models and advancing theory with new empirical findings. His research has been published in Journal of Behavioral Decision Making, Psychological Science, Policy Insights from the Behavioral and Brain Sciences, and Journal of the American Medical Association.
Yoon received his PhD from Rutgers University and his MS in cognitive science from Yonsei University.
Areas of Expertise (6)
Consumer Financial Decision Making
Rutgers: Ph.D., Psychology 2014
Yonsei University: M.S., Cognitive Science 2009
Yonsei University: B.A. and B.B.A 2007
Psychology & Business Administration
Yoon, H., & Chapman, G. B.
In intertemporal choice research, choice tasks (i.e., choosing between $80 today and $100 in a year) are often used to elicit a discount rate.
From failures of intelligence analysis to misguided beliefs about vaccinations, biased judgment and decision making contributes to problems in policy, business, medicine, law, education, and private life.
This study aimed to expand the current understanding of smoking maintenance mechanisms by examining how putative relapse risk factors relate to a single behavioral smoking choice using a novel laboratory smoking-choice task.
The social good often depends on the altruistic behavior of specific individuals.
Changes in how a choice is presented can affect the actions of decision makers, who have a tendency to stick with the default option.