Haoran Chris Chu

Assistant Professor University of Florida

Gainesville FL

Haoran Chris Chu researches health and risk/science communication, including AI influence on interventions and communication strategies.

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Biography

Haoran Chris Chu’s research expertise lies predominantly in the realms of public health and risk/science communication. He has investigated intricacies of public perceptions surrounding health and environmental risks, especially within the contexts of infectious disease prevention, sustainability and resilience, and their associated sociological and psychological constructs. His work has shed light on how individuals perceive, internalize and act upon health advisories, environmental warnings and science-driven narratives. His research explores artificial intelligence and its potential to influence public health interventions and communication strategies.

Areas of Expertise

Politicization of Science and Health Issues

Artifical Intelligence

Risk Communication

Health Communication

Public Perception of Science

Media Appearances

The Talking Dead? Using Deepfake Resurrection for Good

Psychology Today online

2023-04-20

Artificial intelligence has become increasingly advanced. Deepfakes are seemingly realistic, digitally manipulated videos that can depict people, events, and things to look and sound authentic, even though they are not. Deepfakes can be indistinguishable from reality. They are so advanced that they can become viral Internet messages with the potential to have an emotional and behavioral impact on us. The use of deepfakes has sparked discussions of morality, ethics, and legality.

Articles

Construing Climate Change: Psychological Distance, Individual Difference, and Construal Level of Climate Change

Environmental Communication

Haoran Chu

2022-04-18

This study examines the influences of distance cues and individual characteristics, including trait empathy, time orientation, age, and gender, on people’s construal of climate change. A content analysis was utilized to investigate American adults’ mental construal of climate change after exposure to messages illustrating its impacts in close or distant locations and times.

Examining the direct and indirect effects of trust in motivating COVID-19 vaccine uptake

Patient Education and Counseling

Sixiao Liu, Haoran Chu

2022-02-12

This study aims to investigate how trust in healthcare providers, public health agencies, politicians, and pharmaceutical companies shaped people's attitudes and behavioral intention associated with COVID-19 vaccination, directly and indirectly via the mediation of vaccine evaluation and emotions.