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Haya Ajjan - Elon University. Elon, NC, US

Haya Ajjan Haya Ajjan

Director of the Elon Center for Organizational Analytics and Associate Professor of Management Information Systems | Elon University


Haya Ajjan focuses her research on marketing analytics, women use of technology, and social media use.


An Associate Professor of Management Information Systems and director of the Elon Center for Organizational Analytics, Dr. Haya Ajjan teaches data analytics and information systems courses in Elon’s undergraduate business and MBA programs. Dr. Ajjan started the Center for Organizational Analytics at Elon and was instrumental in developing the curriculum for M.S. in Management concentration in Organizational Analytics. She earned her MBA and PhD from the University of North Carolina at Charlotte’s Belk College of Business. Her research focuses on better understanding the impact of technology use on individuals, groups and organizations. Dr. Ajjan's research articles have appeared in national and international journals such as the Journal of Business Research, the European Journal of Operations Research, Behaviour & Information Technology, the British Journal of Educational Technology, the Journal of Marketing Theory and Practice and the Journal of Enterprise Information Management.

Additionally, she has presented at numerous national and international conferences, such as the International Conference on Information Systems, the Academy of Management, the Academy of Marketing Science, and the American Conference on Information Systems. Dr. Ajjan is the recipient of the 2013 Dean's Award for Excellence in Service and the 2014 Dean's Award for Excellence in Scholarship from Elon. IN 2018, she was selected as the Sheldon and Christine Gordon Professor in Entrepreneurship and to as a Faculty Administrative Fellow in the Office of the President.

Areas of Expertise (7)


Organizational Analytics

Marketing Analytics

Social Network Analysis

Data Mining


Information Systems





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2014 President's Report Haya Ajjan Inauguration Week Elon Faculty Talks: Haya Ajjan Elon University professor Haya Ajjan discusses the crisis in Syria.



Accomplishments (4)

Sheldon and Christine Gordon Professor in Entrepreneurship


Haya Ajjan, associate professor of management information systems, will serve as the first Sheldon and Christine Gordon Professor in Entrepreneurship, with the gift of the Gordon family working to infuse an entrepreneurial spirit and to foster creative thinking across campus. The new endowed professorship was established in 2016, and Ajjan's selection as the first Gordon Professor was announced in October during Evening for Elon in New York.

Faculty Administrative Fellow


Ajjan was selected to serve a two-year term as a Faculty Administrative Fellow for Innovation in the office of President Connie Ledoux Book

Dean's Award for Exemplary Scholarship-Faculty


The Martha and Spencer Love School of Business Dean’s Award for Excellence in Scholarship recognizes one or more faculty members each year whose scholarly work has a significant intellectual impact in keeping with the Elon scholar-mentor model. Selection factors for this award include publication or presentation of peer-reviewed research in quality outlets and evidence that the faculty member engages in scholarship related activities.

Dean's Award for Exemplary Service - Faculty


The Martha and Spencer Love School of Business Dean’s Award for Exemplary Service-Faculty recognizes one or more faculty members each year who has contributed in meaningful ways to the ongoing welfare and betterment of the college, university and profession. This award follows from the Elon servant-leadership model. Selection is based on service in the preceding year plus overall willingness to volunteer one’s time when needed and to carry new ideas to reality.

Education (4)

University of North Carolina at Charlotte: Ph.D., Information Technology 2009

Dissertation:Information technology project portfolio management (IT PPM): Construct definition, validation, and a model of value.

University of North Carolina at Charlotte: M.B.A., Information Technology 2005

University of North Carolina at Charlotte: B.A., Management Information Systems

University of North Carolina at Charlotte: B.A., Industrial Operations

Affiliations (3)

  • Association for Information Systems : Member
  • INFORMS : Member
  • Academy of Marketing Science : Member

Media Appearances (6)

In Conversation With: Haya Ajjan

CSO Insights  online


CSO Insights recently enjoyed a wide-ranging discussion with Haya Ajjan, Associate Professor of Management Information Systems at Elon University in North Carolina. Having earned both an MBA and a PhD in IT, Haya brings a unique perspective to her research on sales, social media and information technology. She is the coauthor of “Social Media in Large Sales Forces: An Empirical Study of the Impact of Sales Process Capability and Relationship Performance” and many other scholarly papers.

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Teams leverage analytics to address sales opportunities for HanesBrands

Elon University  online


In partnership with HanesBrands, the Center for Organizational Analytics hosted the second annual Elon Champion Analytics Challenge. The competition drew five interdisciplinary teams of Elon undergraduates and one staff team, concluding in presentations to faculty, students, staff and HanesBrands employees on Oct. 4.

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‘Elon University Faculty: Passionately Curious’ celebrates faculty scholarship

Elon University  online


Ajjan was among the faculty featured in the 2018 edition of the President’s Report, which highlighted the accomplishments of the university’s outstanding educators. These intellectual leaders exemplify the kind of drive and commitment that makes Elon such a distinctive academic community.

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Elon faculty voices highlighted

Elon University  online


Cindy Fair, Tony Crider, Haya Ajjan and Jean Rattigan-Rohr shared their innovative scholarship, insights into teaching and approaches to community engagement at Elon Talks: Faculty Voices.

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Inauguration preview: Elon Talks

Elon University  online


During the inauguration celebration of Connie Ledoux Book as Elon's ninth president, Ajjan was one of a select group of faculty members chosen to deliver a talk about their research findings.

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Ajjan: This is what happens when we ignore our own 'red lines'

Roanoke Times, Winston-Salem Journal and other media outlets  online


In this op-ed column distributed by the Elon University Writers Syndicate, Ajjan offers insight into the violence in her native Syria.

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Event Appearances (5)

Understanding social media sentiment, positioning, and engagement and their impact on DS sales performance

Marketing Science Conference Annual Meeting  Philadelphia, PA


Using ICT to Empower Women Entrepreneurs in South Africa

Marketing Science Conference Annual Meeting  Philadelphia, PA


Exploring the role of technology in promoting CRM capabilities in direct-selling marketing channels

Academy of Marketing Science  San Diego, CA/New Orleans LA


Direct Selling in South Africa: Empowering Women Entrepreneurs

USASBE Annual Meeting  Los Angeles, CA


Aligning Price Adjustment Protection with Return Policy

INFORMS  Houston, TX


Articles (4)

Empowering women micro-entrepreneurs in emerging economies: The role of information communications technology Journal of Business Research

Victoria L. Crittenden, William F. Crittenden, & Haya Ajjan


Drawing upon the Technology Acceptance Model (TAM), this research investigated the impact of information communications technology (ICT) on self-efficacy, social capital, and empowerment in the overlooked context of women micro-entrepreneurs. In addition to testing the original TAM constructs of usefulness and perceived ease of use, this research extended TAM to ICT use outcomes.

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The Effect of Return and Price Adjustment Policies on a Retailer’s Performance European Journal of Operational Research

Moutaz Khouja, Haya Ajjan, Xin Liu


Product returns cost retailers billions of dollars annually. Consumers return products they are dissatisfied with and may return and repurchase products in order to obtain a discount when temporary price drops occur. In this paper, we analyze the effect of return policies’ durations on retailers who offer periodic discounts and those that do not. We also examine the effects of offering a price adjustment protection policy and its optimal duration. We compare policies in which money-back refunds are given versus those where noncash refunds (e.g., gift cards) are used. We find that using noncash refunds can significantly reduce the cost of providing a return policy and may even make such a policy profitable. We also find that for retailers who already offer consumers periodic price discounts, offering a price adjustment policy with the same duration as the return policy can be optimal and can considerably reduce the cost of the return policy. The later assertion holds even if the price adjustment protection does not lead to an increase in demand.

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Exploring the role of technology in promoting CRM capabilities in direct selling marketing channels: An abstract AMSAC 2018: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces

Haya Ajjan, Dana E. Harrison, Joe F. Hair


Technology has been serving as a catalyst to support company growth and performance over the last 20 years. Through the increasing acceptance of digital platforms, society has witnessed the transformation of how people interact and companies conduct business. Beyond traditional business models, direct selling companies are expanding beyond face-to-face interaction, employing and promoting the use of technology (e.g., social media sites, mobile messaging, and company-sponsored websites) to reach consumers.

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Using social media for competitive business outcomes: An empirical study of companies in China Journal of Advances in Management Research

Yingxia Cao, Haya Ajjan, Paul Hong, Thuong Le


The purpose of this paper is to examine the drivers, practices, and outcomes of social media use in the management of organizational supply chain.

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