Heather Gibson

Professor University of Florida

  • Gainesville FL

Heather Gibson's work sits at the intersection of tourism, leisure, and sport (sport tourism).

Contact

University of Florida

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Biography

Heather Gibson teaches and researches tourism, treating it as an experience that contributes to wellbeing and can be transformative, particularly in forms such as solo travel, study abroad, and when marking life transitions such as retirement. She has a particular expertise in solo travel and sport tourism as her expertise encompasses both sport and leisure. In particular, her work examines active sport tourism such as participation in the Senior Games, or the role of leisure in retirement. She is interested in how people create a sense of identity, meaning, and community through their leisure and tourism. Since 2007, she has led an interdisciplinary study abroad program for UF focused on sustainability. In her research, she has documented the transformative nature of such travel experiences.

Areas of Expertise

Sport-Events
Educational Tourism
Tourism
Solo Travel
Retirement
Wellbeing

Media Appearances

The Benefits of Gentler Hobbies

Next Avenue  online

2024-04-12

Google anything related to health and wellbeing, and your search will turn up generic recommendations. These will range from the U.S. Department of Agriculture's MyPlate dietary resources to the CDC's suggested 150 minutes of weekly activity. You may also find academic studies, like Harvard's recent news brief discussing the importance of hobbies for older adults.

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Solo Travel to Florida

Visit Florida  online

2024-02-26

In just the last year, searches for the term “solo travel” have increased by 100% according to Google Trends. Airline booking aggregator Kayak reports a 36% increase in solo-traveler flights. Group tour company Intrepid Travel says its latest data shows 73% of their solo travelers are female.

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Social

Articles

The impact of resilience on community variations in the relationships between tourism and quality of life

Journal of Destination Marketing & Management

Eunjung Yang, et. al

2024-09-01

Tourism aims to enhance community quality of life, but its impacts can be positive and/or negative by community. Under increasing uncertainty from multiple crises, this study links tourism sectors with the concepts of community resilience and quality of life to support sustainable development.

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Using study abroad memories to foster sustainable tourists and global citizens

Journal of Sustainable Tourism

Hongping Zhang, et. al

2024-01-18

There is increasing interest in exploring how education abroad can contribute to enhancing sustainable behaviors. We adopted a functional approach to autobiographical memory to investigate the relationship between the directive function of study abroad memories (directing travel behavior, and directing life trajectory) and sustainable tourist behaviors (environmental, economic, social, and cultural).

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Towards an understanding of family travel decision-making processes in the context of youth sport tourism

Journal of Destination Marketing & Management

Mona Mirehie, et. al

2021-09-01

Youth sport tourism has grown into a distinct travel segment over the past decade. While communities have invested in sport tourism initiatives, building dedicated sports facilities and competing to host tournaments, little academic attention has been paid to understanding the travel planning and decision-making associated with youth sport families.

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Media

Spotlight

3 min

Life-changing study abroad experiences help students find themselves, UF research shows

Studying abroad is about more than just enrichment for college students; it’s often about personal transformation, UF researchers have found. Every year, UF sends nearly 2,600 students overseas to become immersed in diverse cultures, gain international perspectives, and create social bonds with fellow Gators – experiences so profound that UF researchers recently published a study about their long-term impact in Leisure Sciences. And this week, the UF International Center is hosting a Study Abroad Fair from 10 a.m. to 3 p.m. Wednesday, Jan. 29 on the Reitz North Lawn to generate even more interest in these life-changing programs. “You’ve got to look at travel as not a frivolous thing because it’s part of your life story,” said Heather Gibson, Ph.D., a professor in the UF College of Health & Human Performance’s Department of Tourism, Hospitality & Event Management, who co-authored the study. “The impact isn’t just for the semester when they return; it’s now shown to be over 20 years or more. Very few studies focus on this formative phase of adult development, and these emerging adults are very malleable to be shaped. They’re searching for different sources of identity and different directions.” Conducting this research with Gibson was Hongping (HP) Zhang, Ph.D., a UF graduate of 2020 and clinical assistant professor at the University of Tennessee, Knoxville’s Department of Retail, Hospitality, and Tourism Management. Zhang said that, in 2019, tourism literature began focusing on memory theories, but research primarily looked at memorable tourism experiences and how to better attract tourists. Zhang wanted to dive deeper into how travel memories affect a person’s development and identity. This retrospective longitudinal study examined 115 alumni who traveled as part of the College of Health & Human Performance’s South Pacific program, or the Florida Down Under Program, from 2007 to 2019. The program, led by Gibson, brings students to Australia for four weeks, New Zealand for four weeks, and/or Fiji for 10 days to study sustainability, with trips including a snorkeling expedition to the Great Barrier Reef and to Mungalla Station (a land occupied by the Nywaigi Aboriginal Land Corporation). These students’ memories of studying abroad proved to be positive and an “important building block to enhance the existing feeling of self,” Zhang said. For example, one study participant shared that reflecting on her experience in Australia was a conversation starter that sparked an initial social connection with her now husband, who had also traveled to Australia on a separate trip. Other students said the program impacted their travel behaviors such as spending money, as well as their eco-conscious behaviors like using coral-reef-friendly sunscreen. Overall, Gibson believes that experiential learning like studying abroad plays a significant role in helping students find themselves at pivotal times in their lives. In fact, research from the Consortium for Analysis of Student Success through International Education shows that students who participate in study abroad programs may earn higher grades, be more likely to graduate, and be better positioned for the global workforce. “Getting students out of the classroom and pushing them out of their comfort zone is where they learn,” Gibson said. “We need to think about the undergraduate experience as more than earning credits for a degree. Study abroad provides students with friends, experience, and direction, and that’s very crucial, especially at a large university. Study abroad allows students to find their tribe.”

Heather Gibson