Media
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Biography
Heather Kramer, an alum of Ohio University, is currently the Director of Business Development and Social Media for Cyrid Media in Cleveland, Ohio.
Heather previously worked in media sales for Clear Channel Communications (www.clearchannel.com ), one of the largest media companies in the world. She was integral in developing online strategies for clients, and played a pivotal role in introducing Clear Channel’s ‘new media’ assets in 2001.
In 2009, Heather continued growing her knowledge and experience in the digital space by developing sales and marketing strategies for a Cleveland-based technology start up, Cellepathic RX (www.cellepattthicrx.com ). Here, Heather created integrated mobile health strategies (mHealth) for fortune 500 healthcare related companies, including pharma, hospital enterprise, pharmacy benefit managers, and insurance companies. Working in this unique niche gave Heather the experience and high level vision of utilizing mobile technology and social media best practices to address medication adherence, wellness, and clinical trial improvements.
Today, Heather develops new business for Cyrid Media (www.cyridmedia.com ), and works with local and regional brands to develop effective social media and online strategies. She trains clients how to ‘blend’ traditional and social media tactics to deliver higher engagement and improved earned media results. She also teaches businesses how build 'Social Teams' and streamline social media content creation and contribution.
Areas of Expertise (3)
Social Media Strategy
Building Social Teams/Organizational Structure
Content Development for Brand Building
Education (3)
Ohio University: BS Comm, TCOM 1996
Willoughby South High: 1992
Ohio University: B.S. Telecommunications, Communications 1996
Minors in Art History and Theater. All Campus Radio Network Alum (ACRN) - Promotions Director, 1995/1996 Summer Orientation Counselor, 1994
Links (2)
Event Appearances (5)
American Advertising Federation
AAF Luncheon Panel - Mobile Marketing Cleveland, Ohio
2009-01-01
Female Entrepreneur Summit - CBC Magazine
Making Social Media Pay Cleveland, Ohio
2011-01-01
Amplify Speaker Series - CBC Magazine
Building Your Brand Through Social and Mobile Media Strategies Cleveland, Ohio
2011-01-01
Warrensville Chamber of Commerce Luncheon
What's Next for Social Media? Cleveland, Ohio
2012-01-01
Cuyahoga Valley Chamber Luncheon
Pioneering Your Social Media Strategy in the Digital Wild, Wild, West Cleveland, Ohio
2012-01-01
Availability
- Moderator
- Panelist
- Workshop Leader
- Corporate Training
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