Henry Vinson

Commercial Pilot

Commercial Pilot
Airplane Single & Multi-Engine
Instrument
Rotorcraft

Certified Flight Instructor

Airplane and Rotorcraft

Graduate of WVU School of Journalism

2007-06-10

Graduate of West Virginia University School of Journalism with a Master of Science in Integrated Marketing Communications

West Virginia University

Master of Science Integrated Marketing Communications

Journalism

2007

Cincinnati College of Mortuary Science

Bachelor of Science Mortuary Science

Mortuary Science

Taft Law School

JD

Juris Doctor

Campaign Strategies, and Tactics - Sample Presentation

Mission
We bring to the world pharmaceutical and health care products that improve and deliver outstanding value to our customers and shareholders.

Values
To achieve our mission and realize our vision, we must live by our values of quality, integrity, respect for people, leadership, and collaboration.

Core Problem
In order to maintain public trust that may have waned because of litigation relating to
hormone replacement therapy, Wyeth must effectively communicate its dedication to drug research and product safety.





Strategies and tactics are needed to reach influential publics. Wyeth will integrate them with the goals and objectives. The strategy for one of its publics must motivate desired behavior. According to Wilson and Ogden (138), “strategies and tactics are public-specific – they are designed with one public in mind.” Tactics are the step-by-step plans to achieve the specific strategy. They appeal to the public’s self-interest.

Strategies and Tactics to General Public
Strategy
Through research and experimentation, Wyeth wants the general public to be aware that it works hard to provide safe products to customers. Wyeth has a special division that is concerned with women’s health issues. Five thousand women sued Wyeth because they believed that hormone replacement therapy caused breast cancer in them. The strategy is to raise awareness of Wyeth’s vast research concerning