
Henry Vinson
Advertising and Marketing
Social
Biography
Industry Expertise
Areas of Expertise
Accomplishments
Commercial Pilot
Commercial Pilot
Airplane Single & Multi-Engine
Instrument
Rotorcraft
Certified Flight Instructor
Airplane and Rotorcraft
Graduate of WVU School of Journalism
2007-06-10
Graduate of West Virginia University School of Journalism with a Master of Science in Integrated Marketing Communications
Education
West Virginia University
Master of Science Integrated Marketing Communications
Journalism
2007
Cincinnati College of Mortuary Science
Bachelor of Science Mortuary Science
Mortuary Science
Taft Law School
JD
Juris Doctor
Affiliations
- American Communications Association
- American Marketing Association
- Public Relations Society of America
- Airplane Owner and Pilot Association
- Experimental Aircraft Assocation
Links
Languages
- Spanish
- English
- French
Sample Talks
Campaign Strategies, and Tactics - Sample Presentation
Mission
We bring to the world pharmaceutical and health care products that improve and deliver outstanding value to our customers and shareholders.
Values
To achieve our mission and realize our vision, we must live by our values of quality, integrity, respect for people, leadership, and collaboration.
Core Problem
In order to maintain public trust that may have waned because of litigation relating to
hormone replacement therapy, Wyeth must effectively communicate its dedication to drug research and product safety.
Strategies and tactics are needed to reach influential publics. Wyeth will integrate them with the goals and objectives. The strategy for one of its publics must motivate desired behavior. According to Wilson and Ogden (138), “strategies and tactics are public-specific – they are designed with one public in mind.” Tactics are the step-by-step plans to achieve the specific strategy. They appeal to the public’s self-interest.
Strategies and Tactics to General Public
Strategy
Through research and experimentation, Wyeth wants the general public to be aware that it works hard to provide safe products to customers. Wyeth has a special division that is concerned with women’s health issues. Five thousand women sued Wyeth because they believed that hormone replacement therapy caused breast cancer in them. The strategy is to raise awareness of Wyeth’s vast research concerning
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
- Corporate Training
Research Focus
Sample CampaignTactics
IMC Studies
2008-03-16
Wyeth Campaign Strategies and Tactics
Wyeth is a research based pharmaceutical company, which sells products in 145 countries. It can boast a net income of $22 billion in 2007 according to www.wyeth.com.
Mission
We bring to the world pharmaceutical and health care products that improve and deliver outstanding value to our customers and shareholders.
Values
To achieve our mission and realize our vision, we must live by our values of quality, integrity, respect for people, leadership, and collaboration.
Core Problem
In order to maintain public trust that may have waned because of litigation relating to
hormone replacement therapy, Wyeth must effectively communicate its dedication to drug research and product safety.