Henry Vinson
Advertising and Marketing
Washington , DC, UNITED STATES
Henry Vinson holds a Master of Science in Integrated Marketing Communications
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Biography
Henry Vinson, MS-IMC; Commercial pilot in airplane and helicopter, Marketing & Self-improvement enthusiast interested in writing, blogging, on-line business success and social networking. Graduate of West Virginia University Master of Science in Integrated Marketing Communications.
Industry Expertise (3)
Airport Services
Aerospace
Advertising/Marketing
Areas of Expertise (1)
Integrated Marketing Communications
Accomplishments (3)
Commercial Pilot (professional)
Commercial Pilot Airplane Single & Multi-Engine Instrument Rotorcraft
Certified Flight Instructor (professional)
Airplane and Rotorcraft
Graduate of WVU School of Journalism (professional)
2007-06-10
Graduate of West Virginia University School of Journalism with a Master of Science in Integrated Marketing Communications
Education (3)
West Virginia University : Master of Science Integrated Marketing Communications, Journalism 2007
Cincinnati College of Mortuary Science : Bachelor of Science Mortuary Science, Mortuary Science
Taft Law School : JD, Juris Doctor
Affiliations (5)
- American Communications Association
- American Marketing Association
- Public Relations Society of America
- Airplane Owner and Pilot Association
- Experimental Aircraft Assocation
Links (7)
Languages (3)
- Spanish
- English
- French
Sample Talks (1)
Campaign Strategies, and Tactics - Sample Presentation
Mission We bring to the world pharmaceutical and health care products that improve and deliver outstanding value to our customers and shareholders. Values To achieve our mission and realize our vision, we must live by our values of quality, integrity, respect for people, leadership, and collaboration. Core Problem In order to maintain public trust that may have waned because of litigation relating to hormone replacement therapy, Wyeth must effectively communicate its dedication to drug research and product safety. Strategies and tactics are needed to reach influential publics. Wyeth will integrate them with the goals and objectives. The strategy for one of its publics must motivate desired behavior. According to Wilson and Ogden (138), “strategies and tactics are public-specific – they are designed with one public in mind.” Tactics are the step-by-step plans to achieve the specific strategy. They appeal to the public’s self-interest. Strategies and Tactics to General Public Strategy Through research and experimentation, Wyeth wants the general public to be aware that it works hard to provide safe products to customers. Wyeth has a special division that is concerned with women’s health issues. Five thousand women sued Wyeth because they believed that hormone replacement therapy caused breast cancer in them. The strategy is to raise awareness of Wyeth’s vast research concerning
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
- Corporate Training
Fees
Research Focus (1)
Sample CampaignTactics
IMC Studies
2008-03-16
Wyeth Campaign Strategies and Tactics Wyeth is a research based pharmaceutical company, which sells products in 145 countries. It can boast a net income of $22 billion in 2007 according to www.wyeth.com. Mission We bring to the world pharmaceutical and health care products that improve and deliver outstanding value to our customers and shareholders. Values To achieve our mission and realize our vision, we must live by our values of quality, integrity, respect for people, leadership, and collaboration. Core Problem In order to maintain public trust that may have waned because of litigation relating to hormone replacement therapy, Wyeth must effectively communicate its dedication to drug research and product safety.
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