Hussein Fazal

CEO AdParlor Inc.

  • Toronto ON

From the platform to the podium! AdParlor's Facebook advertising expert gets you results, and shares his knowledge at conferences worldwide

Contact

Social

Biography

Hussein co-founded AdParlor and is leading the company in building the best team, process, and technology to manage large Facebook advertising campaigns. AdParlor's clients include Ubisoft, Funzio, Playfirst, Groupon and Five Minutes among many of the largest spenders on the Facebook platform.

Hussein received his Bachelor of Mathematics and Computer Science from the University of Waterloo and has held positions in technical and marketing roles at IBM, Microsoft, and Bell Canada.

Industry Expertise

Social Media
Internet
Direct Marketing
Advertising/Marketing

Areas of Expertise

Facebook Advertising
Social Media Strategy
Social Gaming

Accomplishments

Recipient – 30 Under 30

In 2011, Hussein was selected as one of Inc. Magazine's 30 Under 30. The 30 Under 30 Class of 2011 includes founders of companies that answer our questions, manage our money, find us dates, and nourish us with healthy food. They're among the most intriguing young business owners in North America—and they've barely gotten started.

CEO – AdParlor

AdParlor is a leader in handling large Facebook Ad campaigns and provides both full-service and self-service solutions for Facebook advertising. AdParlor currently manages over 1 billion impressions per day on Facebook using their proprietary technologies and, through dynamic ad creation and bid optimization, is able to effectively manage Facebook advertising on a large scale for hundreds of clients including Groupon, L’Oreal, LG, OMD, Digitas, Starcom and more.

Education

University of Waterloo

Mathematics

Computer Science

2005

Event Appearances

Bootstrapped Minute: You Don't Always Need a VC..

GROW Conference 2011  Vancouver, British Columbia

2011-08-18

Brand-Aid: How To Start Conversations Using Content Marketing and Branded Entertainment

Digital Media Summit  Toronto, Ontario

2012-03-22

Social Game Marketing and Performance Advertising on Facebook

Inside Social Apps 2012  San Francisco, California

2012-02-09

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Sample Talks

Brand-Aid: How To Start Conversations Using Content Marketing and Branded Entertainment

In this session, Hussein will share proven and effective strategies for engaging an audience on social networks through branded entertainment and content. You’ll learn how to build a positive brand image as well as attract and retain fans and followers on platforms such as Facebook, YouTube and Twitter by providing value in form of information, entertainment and conversation-starters.

Facebook Advertising for Results and ROI

Facebook advertising is a huge opportunity because of its unique targeting abilities and relatively low costs. But cost per click and cost per fan can vary from $0.01 to $2.00. What tactics get you the right fans and website visitors at the lowest costs? This session will expose the ins and outs of Facebook ad targeting options, image selection, and copywriting to get you the best fans for your business at the lowest possible cost.

Groupon's Realtime Deals

Groupon was looking for a way to get the right deal in front of the right person at the right time. AdParlor employed a very technical & scalable approach to achieve this. We integrated with Groupon's daily deal API to pull deal details as they went live at midnight in the local time zone of each city. As a new deal goes live, we instantly process the deal information and create a new set of Facebook Ads. I will discuss the challenges, lessons and opportunities we experienced with this campaign.

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Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training