Hussein Fazal

CEO | AdParlor Inc.

Toronto, ON, CANADA

From the platform to the podium! AdParlor's Facebook advertising expert gets you results, and shares his knowledge at conferences worldwide

Media

Publications Photos Videos Documents Audio/Podcasts

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Biography

Hussein co-founded AdParlor and is leading the company in building the best team, process, and technology to manage large Facebook advertising campaigns. AdParlor's clients include Ubisoft, Funzio, Playfirst, Groupon and Five Minutes among many of the largest spenders on the Facebook platform.

Hussein received his Bachelor of Mathematics and Computer Science from the University of Waterloo and has held positions in technical and marketing roles at IBM, Microsoft, and Bell Canada.

Industry Expertise (4)

Internet

Direct Marketing

Advertising/Marketing

Social Media

Areas of Expertise (3)

Social Gaming

Facebook Advertising

Social Media Strategy

Accomplishments (2)

Recipient – 30 Under 30 (professional)

In 2011, Hussein was selected as one of Inc. Magazine's 30 Under 30. The 30 Under 30 Class of 2011 includes founders of companies that answer our questions, manage our money, find us dates, and nourish us with healthy food. They're among the most intriguing young business owners in North America—and they've barely gotten started.

CEO – AdParlor (professional)

AdParlor is a leader in handling large Facebook Ad campaigns and provides both full-service and self-service solutions for Facebook advertising. AdParlor currently manages over 1 billion impressions per day on Facebook using their proprietary technologies and, through dynamic ad creation and bid optimization, is able to effectively manage Facebook advertising on a large scale for hundreds of clients including Groupon, L’Oreal, LG, OMD, Digitas, Starcom and more.

Education (1)

University of Waterloo: Mathematics, Computer Science 2005

Links (8)

Event Appearances (12)

Building a Successful Social Games Distribution Strategy: Facebook and Beyond

Socialize West 2011 San Francisco, California

2011-10-20

Facebook Advertising for Results and ROI

AllFacebook's AF Expo San Francisco, California

2011-06-28

Building a Profitable Social Games Distribution Strategy on Facebook

AllFacebook's AF Expo San Francisco, California

2011-06-29

Everything You Need to Know about Facebook Ads: How Much do I Need to Pay to Get 1 Million Players to My Game?

Game Developers Conference China 2011 Shanghai, China

2011-11-13

Bootstrapped Minute: You Don't Always Need a VC..

GROW Conference 2011 Vancouver, British Columbia

2011-08-18

Brand-Aid: How To Start Conversations Using Content Marketing and Branded Entertainment

Digital Media Summit Toronto, Ontario

2012-03-22

Social Game Marketing and Performance Advertising on Facebook

Inside Social Apps 2012 San Francisco, California

2012-02-09

Facebook Advertising for Results and ROI

Socialize Toronto: Monetizing Social Media Toronto, Ontario

2012-01-27

Facebook Ads: The Math Behind the Magic

SMASH Summit New York City

2012-07-26

What large brands are doing with Facebook Advertising – success, failure, and innovation

2012 Chief Marketing Officer Leadership Forum Toronto, Ontario

2012-09-13

Beyond Search: Leveraging Ads On Facebook, Twitter & LinkedIn

SMX Toronto Toronto, Ontario

2012-04-26

CASE STUDY: Groupon's Realtime Deals

Social Fresh Conference: Advanced Facebook Advertising Webinar

2012-06-26

Sample Talks (5)

Brand-Aid: How To Start Conversations Using Content Marketing and Branded Entertainment

In this session, Hussein will share proven and effective strategies for engaging an audience on social networks through branded entertainment and content. You’ll learn how to build a positive brand image as well as attract and retain fans and followers on platforms such as Facebook, YouTube and Twitter by providing value in form of information, entertainment and conversation-starters.

Facebook Advertising for Results and ROI

Facebook advertising is a huge opportunity because of its unique targeting abilities and relatively low costs. But cost per click and cost per fan can vary from $0.01 to $2.00. What tactics get you the right fans and website visitors at the lowest costs? This session will expose the ins and outs of Facebook ad targeting options, image selection, and copywriting to get you the best fans for your business at the lowest possible cost.

Groupon's Realtime Deals

Groupon was looking for a way to get the right deal in front of the right person at the right time. AdParlor employed a very technical & scalable approach to achieve this. We integrated with Groupon's daily deal API to pull deal details as they went live at midnight in the local time zone of each city. As a new deal goes live, we instantly process the deal information and create a new set of Facebook Ads. I will discuss the challenges, lessons and opportunities we experienced with this campaign.

Social Game Marketing and Performance Advertising on Facebook

Paid advertising and page management have become crucial parts of the overall marketing landscape for social game developers on Facebook. Now that more Facebook Ads API service providers are building tools for marketers, increasingly sophisticated campaigns and optimizations are possible. In addition, more developers are using tools to optimize their use of Facebook Pages to distribute offers and engage players. Hussein will discuss the key opportunities facing developers and marketers in 2012.

Building a Profitable Social Games Distribution Strategy on Facebook

While Facebook has an inherent distribution network, it is still imperative to seed your game with a significant user base in order for it to experience exponential growth and succeed at the outset. In this session, Hussein will explore the various distribution vehicles and offer some insider tips, best practices and lessons learned. Leveraging virality, internal cross-promotion, cross-promotion bars, banner ads, Facebook Ads and other innovative approaches are all part of the discussion.

Availability

Keynote
Moderator
Panelist
Workshop Leader
Host/MC
Corporate Training

Fees

^*Will consider certain engagements for no fee