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Ian/epredator Hughes - Feeding Edge Ltd. Southampton, Hampshire, GB

Ian/epredator Hughes

Metaverse Evanagelist | Feeding Edge Ltd

Southampton, Hampshire, UNITED KINGDOM

Metaverse Evangelist, TV presenter, taking a bite out of technology so you don't have to. Mixing tech with social change



Ian Hughes a.k.a epredator when online, is a Metaverse Evangelist who set about leading a group of like minded individuals, in 2006 when at IBM, into virtual worlds like Second Life. This sparked a large community of over 8000 of his colleagues to do the same. Powered by an open way of thinking and string ideas across social media it led to a massive growth in interest from press and enterprises alike.
He is former IBM Consulting IT Specialist who has worked on leading edge emerging technologies for the past 23 years, and now an independent consultant and director of Feeding Edge Ltd, "taking a bite out of technology so you don't have to". A programmer since he was 14. As a gamer he has seen a massive increase in the capability and design ethics within games and the rise of online gaming. In 1997 Ian started working on all things web, changing his perspective on the technology and the business due the much richer mix of people involved in the web revolution. Graphic Designer, Producers and Programmers all having to work together.

As a public speaker he shares his experiences both of the growing virtual worlds industry, the changes in culture, personal experiences of challenging the status quo and leading through doing.

He writes and presents a thread on emerging technology on the ITV programme Cool Stuff Collective by Archie Productions, covering 3d printers, haptics, open source, scanning, virtual worlds.... First shown weekly Monday 13th September 2010 CITV (UK), with series 2 airing January 2011. Series 3 ran October-December 2011. So far totalling 39 shows.

He is chairman of the British Computer Society Animation and Games Specialist Group. Promoting the games industry and associated technology within the BCS but also reaching out to the games industry to help provide professional recognition to the development community.

Industry Expertise (3)

Media - Broadcast

Computer Gaming

Computer Software

Areas of Expertise (5)


Virtual Worlds

3d Printing

Maker Culture

Kids Technology

Education (1)

DeMontfort University: Bsc 2.1, Information Technology 1990

Affiliations (2)


Event Appearances (37)

Washing away cave paintings

Learning in other worlds  Lahti, Finland


Virtual Worlds and Augmented Reality Panel

Virtual Worlds 2009  Los Angeles


Washing away cave paintings

ITM at NEC  Birmingham NEC


Future tech presenter - series 1,2 and 3

Series 1 thru 3 mid 2010 to end 2011  The Cool Stuff Collective TV series

Hursley 50th anniversary looking forward

Sky News/IBM Hursley 50th event  Sky News/IBM Hursley


Metaverse updates

Metaverse Week in Review  Online


IEEE virtual worlds

Federal Consortium of Virtual Worlds  Washington


The future of communication - Metaverses

VWFE Europe  London


Washing away cave paintings

Train 4 Success  Online - Second Life


Metameets (Moderator)

Metameets 2011  Amsterdam


Educating with new technology

Handheld Learning  London


Washing away cave paintings

BCS/IET joint event  Coventry


Virtual worlds in enterprise

IBM technology road show  Brussels


So you think virtual worlds aren't important

Develop 2011  Brighton


The future of the workplace

Workplace trends  London


Future of the workplace pt2

Workplace Trends  London


Virtual worlds in enterprise

IBM technology road show  Amsterdam


You can be a games programmer

6th form open day  John Leggot college


Life as a entrepreneur in a corporate environment

Global Entrepreneur Week  Manchester


Washing away cave paintings

Smarter Technology   Online Second Life


Metaverses for the CIO

Virtual Worlds 2007  San Jose


Future tech panel

Relive11  Milton Keynes


Inspiring young developers

Bafta/BFI kids and games event  London


Technology FTW

BCS Branch events  Various - Monthly

Where am I? - Virtual Worlds

BBC Newsnight interview  BBC Television UK


Tech on kids TV

Immersion 2011  London


Virtual Worlds for librarians

British Library showcase  London


Virtual Worlds in enterprises

Tweakfest  Zurich


Emerging Technology and Virtual Worlds

IBM analyst briefings  Lisbon


Future tech for 2020

Marketing Natives 2020  Vienna


Washing away cave paintings

ACE 2009 (Awakening, Creative, Entrepreneurship)  Derry, Ireland


It's not all avatars and islands

Metameets 2010  Dublin


The Future of enterprise communication

Virtual Worlds 2008  New York


Washing away cave paintings

3DTLC  Washington


It's not all avatars and islands

Apply Serious Games  London


Sport technology futures

Wimbledon Tennis IBM corporate hospitality tours  Wimbledon


Washing away cave paintings

Apply Serious Games  London


Sample Talks (1)

Changing the world with emerging technology

Sharing some tales from recording The Cool Stuff Collective kids ITV show and how the Future Tech elements in the show is actually threaded together to get more people into STEM subjects through maker culture. From Metaverses to 3d printing, Arduino to Hydrogen Fuel cells and with the odd saturday morning custard pie, there is a lot of cool technology out there. When it is all put together it shows us a path to an exciting future powered by people willing to share online.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance
  • Corporate Training


0 to 5000 *Will consider certain engagements for no fee