Ingrid Sapona
Founder and Owner | Good with Words
Toronto, ON, CANADA
Clearly written ... easily understood
Biography
Just imagine how much easier life would be if you understood every business communication the first time you read it. Think of the time you’d save by not having to re-read things. But the best part is you’d feel empowered because you’d have the information you need to move forward and make decisions.
Business writing is often intimidating and overwhelming to readers. It needn’t be. I help businesses and professionals make sure their communications are clear, simple, and engaging.
The way I measure success is simple: do people understand the communication the first time they read it? If so, they’ll feel smart and be more likely to act on it. My motto sums up my philosophy and mission: Clearly written … easily understood.
Early in my career as a tax lawyer, I realized I have a special talent for making complex legal information understandable. So, in 1997 I left the practice of law to work with public and private sector organizations to do just that.
With over 20 years of experience working with businesses and government, I’ve seen first-hand the difference plain language writing makes in peoples’ lives. Working to eliminate jargon and legalese is more than just my job – it’s my passion.
Industry Expertise (9)
Writing and Editing
Corporate Training
Education/Learning
Financial Services
Energy
Capital Markets
Insurance
Legal Services
Travel and Tourism
Areas of Expertise (4)
Plain Language
Writing and Editing
Corporate Communications
Research & Analysis
Education (2)
Northwestern University Medill School of Journalism: BSJ, Journalism 1982
Print journalism stream with an economics minor. I participated in the Teaching Newspaper program as a staff reporter at a Gannett paper in Huntington, WVA.
Case Western Reserve University School of Law: JD, Law 1985
Qualified to practice in New York State and Ontario, Canada.
Affiliations (3)
- Member of the New York Bar
- Past member of the Law Society of Upper Canada (Ontario)
- Past member of the Board of St. Thomas Energy Inc., St. Thomas, ON
Links (3)
Languages (1)
- English
Articles (1)
Various articles published in the popular press and journals
Numerous publicationsCopies of many of my published articles can be found on my website's Samples page.
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