Isuru Senagama

Vice President of Product Design | INTERSECT

Toronto, ON, CANADA

Isuru is the VP of Product Design at INTERSECT, responsible for applying design thinking in the creation of successful user experiences.

Biography

Isuru is the VP of Product Design at INTERSECT, responsible for applying design thinking in the creation of successful user experiences. He is passionate about building products through data-informed design, and has delivered web and mobile solutions for clients such as Unilever, Wind Mobile, Rogers, LoyaltyOne, and Snowsports Industries of America.

Isuru is a 15-year design veteran with a variety of experience including working as an Art Director in advertising, Creative Director for marketing firms, and as a Design Lead in software development. He is a classically trained fine artist, having received his Masters degree in Graphic Design from the Savannah College of Art & Design in Georgia, USA.

A Discovery Channel enthusiast, bookmaker, and avid sports fan, Isuru can be found shooting hoops in a number of basketball leagues in Toronto when he isn’t crafting visual designs and user experiences.

Areas of Expertise (8)

Corporate Identity

Graphic Design

Web Design

User Interface Design

User Experience

Art Direction

Corporate Branding

Digital Strategy

Education (2)

Savannah College of Art and Design: M.F.A., Graphic Design

Reed College: B.F.A.

Links (3)

Testimonials (3)

Grant Sharples, Manager, Product Management | Marketlink Solutions

Integrity is the first word that comes to mind - Isuru is one of the most principled people I know. Isuru and I had the pleasure of working together as members of our senior management team. He brings far more to the table than simply design sensibilities - his business acumen, solid judgment, and straight forward honest approach to business challenges all combine to make him an extremely effective manager. I am continually impressed with Isuru's pragmatism. So many designers tend to lose sight of the fact that their designs serve a purpose beyond simply esthetics. Isuru always keeps the clients' business objectives in the forefront and ensures that all the elements of the user experience are fully considered (usability, functionality, desirability). As a creative director Isuru is able to effectively balance competing deliverables, has earned the respect of his staff and peers, and is great in front of clients. I have the greatest respect for Isuru, as a designer, manager, and person, and would recommend him without hesitation.

Roy Aubeelack, Consultant | Marketlink Solutions

I have had the pleasure of working with Isuru both as a colleague at Marketlink and later as an agency partner for Unilever. He is recognised by his peers for his in-depth understanding of solving the business objective through user-friendly and breakthrough creative, while bringing visual branding to its fullest expression. He's an avid teacher of his subject matter to others, from direct reports to clients, and his expert knowledge contributes to richer conversations at the benefit of the whole team. He's able to think through the process and manage multiple resources, carefully monitoring where need be, in planned executions and crisis scenarios alike. Overall, he's a great person to have on your team, and brings a collegial yet professional dynamic to any workplace.

Sagar Jani, Digital Account Manager and Lead Product Manager | Marketlink Solutions

If you need someone to hit the ground running, Isuru is your man! I made him lead a scoping session on his second day at work and still remember the WOWs I got from the client. Isuru is a creative genius who consistently creates great campaigns minding the requirements, scope, and budget instinctively. He managed his team to their best performance and always delivered. He'll be a huge asset to any organization - no doubt!