Ivan Askwith is the Senior Director of Digital Media at Lucasfilm, where he oversees strategic and creative direction for the wide range of online, mobile, social and cross-platform initiatives that make up the digital presence of Star Wars, Lucasfilm and the company's other properties.
Prior to joining Lucasfilm, Ivan was the Director of Strategy at Big Spaceship, an award-winning digital agency in Brooklyn, NY, where he led efforts to develop immersive digital experiences and presences for clients ranging from Google and Apple to Sony Pictures and NBC Universal.
Ivan is also a founding member and consulting advisor to MIT's Convergence Culture Consortium, with a particular focus on transmedia development and cross-platform narratives. As a graduate student at MIT, his work focused on the rise of transmedia strategies for building audience engagement with primetime television series, as well as the creative and commercial applications of alternate reality games.
Ivan has published chapters on audience behavior and franchise development in numerous books and encyclopedias, and appears as a frequent speaker on digital strategy, transmedia development, and online communities at both academic and business conferences, including ad:tech, CAT, Digital Hollywood, NAB, SXSW and more.
Industry Expertise (3)
Media - Online
- Convergence Culture Consortium @ MIT