Biography
Key Publications:
"Want True Behavior Change? Hack The Brain's Outsourcing Model," MediaPost 8/17/12
"Mirror Neurons And Their Role In Marketing," Fast Company 4/25/12
"Experience Is The Next Frontier In Marketing," Fast Company 2/29/12
“What Newton Never Knew: the Physics of Insight,” Ad Age 11/15/2011
“Promoting Wellness vs. Illness: It’s All About We vs. I,” Forbes.com 7/14/2011
“Drug Marketers, Take a Look in the Mirror,” Brandweek 4/24/2006
Jacob has been doing strategy in the health and wellness space for over a decade, which is a great area for anyone interested in communication and behavior. How people behave and think about health and wellness is complicated, high stakes and goes to the root of the human condition. He's very interested in new advances in cognitive science, neural linguistics, behavioral sciences and artificial intelligence. The explosion of new discoveries in these fields has a lot to teach businesses about how to reach their customers.
Industry Expertise (3)
Direct Marketing
Health and Wellness
Advertising/Marketing
Education (1)
University of North Carolina at Chapel Hill: BA, Communications 1999
Links (3)
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
Social