Jacob T. Fisher
Assistant Professor | Michigan State University
East Lansing, MI, UNITED STATES
Dr. Jacob T. Fisher's research is positioned at the intersection of digital technology, attention, and decision making.
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Biography
Dr. Jacob T. Fisher (Ph.D., University of California, Santa Barbara) is an Assistant Professor in the Department of Communication. His research is positioned at the intersection of digital technology, attention, and decision making. His current work in this area uses functional neuroimaging, behavioral and "big data" measures, and computational modeling to explore how effort requirements, perceptual complexity, and motivational factors in digital contexts influence attention and goal pursuit. He also conducts research in the domain of moral messaging, seeking to understand how morally-charged messages uniquely motivate attention and action at the individual and societal level.
Dr. Fisher's work has been published in Nature Human Behaviour, Journal of Communcation, Network Neuroscience, Media Psychology, and a number of other outlets. He is the current research chair for the Communication and Social Cognition division of the National Communication Association, and is an active member of the Communication Science and Biology Interest Group and the Computational Methods Division of the International Communication Association.
Industry Expertise (2)
Research
Education/Learning
Areas of Expertise (5)
Network Analysis
Neuroscience
Media Psychology
Attention
Multitasking
Accomplishments (3)
Rising Star Award (professional)
2023 International Communication Association, Communication Science & Biology Interest Group
Dean's Graduate Mentorship Award (professional)
2020 University of California Santa Barbara
James J. Bradac Award for Excellence in Research (professional)
2019 University of California, Santa Barbara
Education (3)
The University of California, Santa Barbara: Ph.D., Communication 2020
Texas Tech University: M.A., Media and Communication 2016
Texas Tech University: B.A., Honors Arts & Letters 2013
Affiliations (2)
- Communication Science and Biology Interest Group : Member
- Computational Methods Division of the International Communication Association : Member
Links (3)
Event Appearances (3)
What is "being there"? Developing an ontology of the immersive experience
Advertising in the Metaverse St. Petersburg, FL
The shape of inspiration: Exploring the narrative trajectories and self-transcendent elicitors within inspirational movies
72nd annual meeting of the International Communication Association Paris, France
Gamifying electromagnetism: Using virtual reality for classroom learning and assessment
American Society for Engineering Education Minneapolis, MN
Research Grants (3)
Building an Adaptable Self-guided STEM Learning Experience Using Virtual Reality
NSF Research on Emerging Technologies for Teaching and Learning (RETTL) $850,000
2021
Laboratory Effects in Experimental Games
Sandia National Labs $208,000
2021
Learning by Immersion: Creating Virtual Reality Labs for Electromagnetism Courses
University of Illinois Strategic Instructional Innovations Program (SIIP) $33,600
2021
Journal Articles (5)
Moral foundations elicit shared and dissociable cortical activation modulated by political ideology
nature human behaviour2023 Moral foundations theory (MFT) holds that moral judgements are driven by modular and ideologically variable moral foundations but where and how these foundations are represented in the brain and shaped by political beliefs remains an open question. Using a moral vignette judgement task (n = 64), we probed the neural (dis)unity of moral foundations.
Mapping attention across multiple media tasks
Media Psychology2022 Paying attention to media requires continuously selecting and processing relevant information while filtering out numerous competing stimuli. Although the factors that drive attention toward or away from a single media task are relatively well characterized, there is a lack of understanding regarding how attention to media functions in the presence of multiple, concurrent tasks. In this manuscript, we report findings from four experiments investigating this question.
Social media and well-being: A methodological perspective
Current Opinion in Psychology2022 Due to the methodological challenges inherent in studying social media use (SMU), as well as the methodological choices that have shaped research into the effects of SMU on well-being, clear conclusions regarding relationships between SMU and well-being remain elusive.
Integrating Media Selection and Media Effects Using Decision Theory
Journal of Media Psychology2021 Media psychology researchers seek to understand both why people choose certain media over others and how media influence cognitive, emotional, social, and psychological processes. A burgeoning body of literature has emerged in recent years describing media selection and media effects as reciprocally linked dynamic processes, but research approaches empirically investigating them as such have been sparse.
A systematic review and meta-analysis of discrepancies between logged and self-reported digital media use
Nature Human Behaviour volume2021 There is widespread public and academic interest in understanding the uses and effects of digital media. Scholars primarily use self-report measures of the quantity or duration of media use as proxies for more objective measures, but the validity of these self-reports remains unclear.
